))
What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand ...
…
continue reading
1
Episode 2 - Understanding Consumer Motivations
10:02
10:02
Later Afspelen
Later Afspelen
Lijsten
Vind ik leuk
Leuk
10:02
Understanding the crucial 'why' behind a behavior and action is critical to understanding the role your brand plays in someone's life. The 'why' provides a window into consumer motivations and therein lives the heart of it all - underpinning all brand selection and consumer choice is motivation. Understand someone's motivation and you'll unlock you…
…
continue reading
What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique ben…
…
continue reading
