If you're looking for "marketing hacks" from a "guru", you're only chasing short-term results. This isn't the podcast for you. After spending 15 years building a multi-million dollar business, Paul J Daly is sharing the experiences and perspective that grew him from an entrepreneur in Upstate New York to an inspiring leader, a national speaker, and sought-after business consultant. By focusing on brand development, company culture, and crafting better marketing, Paul J Daly is leading the ch ...
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Focused on the people, products, and companies that are creating a better tomorrow, often in the transportation and manufacturing sectors. This show was previously called the Future of Mobility podcast. I aim to have real, human conversations to explore what these leaders and innovators are doing, why and how they’re doing it, and what we can learn from their experiences. If you care about making an impact then this show might be for you. Topics include manufacturing, production, assembly, a ...
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Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born. Giselle passed away during a climbing tri ...
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S10 E15: Why NOT to Niche (What?!) with N. Chloé Nwangwu
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In this episode, I chat with N. Chloé Nwangwu from the consulting agency NobiWorks all about how the traditional ICA (ideal client avatar) model of brand strategy is outdated—and what to do instead! Guest Information: Guest Name: N. Chloé Nwangwu Guest Business Name: NobiWorks Guest Website: https://www.nobiworks.com/ Guest Instagram: @NobiWorks Li…
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#232 – Lowell Mora | Impact CFO – From Controller to Strategic Partner: The Evolving Role of Finance
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Lowell Mora joins to discuss the critical role of finance in business strategy, particularly for family-owned businesses. Lowell shares his extensive experience as a CFO, emphasizing the importance of financial planning, analysis, and the need for businesses to adapt and prepare for transitions. The conversation explores the nuances of financial fu…
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S10 E14: The Transition to Agency Life with Lauren Braier
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This week Lauren (Jen’s previous designer) is back to share about her decision to leave the boutique studio space in favor of the agency world! She talks about her job search, interview process, and differences between boutique and agency she’s been surprised by. Guest Information: Guest Name: Lauren Braier Guest Business Name: Elby Creative Guest …
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#231 – Building a Stable, Impactful Company – A Systems Engineering Challenge
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This episode is focused on the intersection of systems engineering and business building, emphasizing the importance of creating a sustainable and impactful company culture. It explores the complexities of product development, strategy, sales, marketing, and recruiting, highlighting the need for all functions within a business to work collaborative…
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S10 E13: Maternity Leave, New Motherhood, & Mom/Design Biz Life - from Design Unfiltered with Abbey McGrew
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I was asked to guest on another podcast called the Design Unfiltered Podcast with Abbey McGrew. You can find a link to that pod below. In this episode we talk about being a new mom, maternity leave, and preparing for a big family change. Thank you Abbey for having me on as a guest! Design Unfiltered Podcast Connect With Us: Our Free Facebook Commun…
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#230 – Santosh Kottalgi | Ansys – Simulation for Improved NVH Performance
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Santosh Kottalgi discusses the critical aspects of Noise, Vibration, and Harshness (NVH) in automotive engineering, emphasizing its growing importance in vehicle design. He explains the core principles of vibration and acoustics, the various sources of noise in vehicles, and how engineers approach optimization. The discussion also covers the role o…
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S10 E12: Don’t Make These Brand Messaging & Positioning Mistakes! - from The Unapologetic Designer Podcast with Kenzi Green
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I’m so excited to share an episode of The Unapologetic Designer podcast I recorded with Kenzi Green from Kenzi Green Design and the Brief Collective! We chatted all things brand messaging (I just completed her brand new messaging and home page copy during one of my signature Copy Sprints!)—focusing specifically on mistakes we see designers making (…
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#229 – Tim Noonan | Evertrak – Sustainable Railroad Ties & Making a Positive Impact
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Tim Noonan is the founder and CEO of Evertrak, a company dedicated to revolutionizing the railway industry with sustainable, high-performance solutions. Links: Show notes: http://brandonbartneck.com/buildingbetter/timnoonan Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home\ linkedin.com/in/brandonbartneck/ https://ev…
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S10 E11: Relationship Marketing & Finding Magic in the Motherhood/Biz Balance with Madison Standke
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This week I got to chat with a personal friend and past student of mine Madison Standke from Soulful Solution, a boutique brand and web design studio specifically for therapists. We chat all things relationship marketing—how to maximize your current client relationships, get more referrals, and partner with other service providers. We also had a gr…
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#228 – Dr. Robert Prucka | Clemson Deep Orange – Real Project Experience for Future Automotive Engineers
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Rob Prucka the Professor of Motorsports Engineering within the Department of Automotive Engineering at the Clemson University and director of the Deep Orange program. He joins to discuss the importance of real-world experience in engineering education, the role of systems engineering and problem-solving skills, and how understanding customer needs …
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S10 E10: How to Run a Successful (and Profitable) Design Intensive with Jenna Johnson
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This week I chat with Jenna Johnson from White and Salt - the original creator of the "design intensive." We discuss scheduling, hiring, team management, and of course talk all things design intensives - how to pitch them, how to sell them, and how to make them both profitable for your studio and valuable for your clients. Guest Info: Jenna Johnson…
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#227 – Broc TenHouten | Intrinsic Power – A Better Level 2 Charger & Improved Energy Management for EV Charging
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Broc TenHouten is Co-founder and CEO at Intrinsic Power, a company that actively manages infrastructure in real time allowing for more chargers to run at higher power without expensive infrastructure upgrades. Links: Show notes: http://brandonbartneck.com/buildingbetter/broctenhouten Edison Manufacturing Exchange: https://brandonbartneck.substack.c…
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S10 E9: Setbacks with Silver Linings: Business Challenges that Taught Me Valuable Lessons
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Another solo episode! Today, I talk about some of my business setbacks over the years and how each one taught me valuable lessons that helped both my business and me grow. Past Episodes Mentioned: Iterating on the One Concept Method Spooooky Client Stories Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, de…
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#226 – Andy Bennett | EVolve (Vontier) – Energy Management for Scaling EV Charging Infrastructure
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Andy Bennett is CEO of EVolve, a Vontier Company featuring Driivz and Sparkion. Takeaways EVolve focuses on software for vehicle electrification. Energy management is crucial for optimizing charging infrastructure. Customer experience in EV charging is complex but essential. Active energy management can significantly increase charging capacity. The…
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S10 E8: Is Our Industry Shifting? Design Business Changes I’ve Made Over the Last Year
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In this weeks episode I go over where our Industry was, is, and where I think it is going. I also share what I have done in my business to try to adapt to these changes in order to not fall behind. Inbox Question: “When do you know whether you should niche or not?” - Cristina Mojica Connect With Us: Our Free Facebook Community Our Website Podcast I…
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#225 – Billy Evers | Hesai Technology – Reliable & High-Performance LiDAR for Autonomous Driving
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Billy Evers is Head of Robotics for the Americas at Hesai Technology, a leader in LiDAR solutions. They discuss the evolution of LiDAR technology, its critical role in autonomous vehicles, and the importance of performance and reliability. Billy shares insights on manufacturing challenges, geopolitical risks, and the future of autonomous driving. T…
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S10 E7: What Should You Charge? (Pricing Survey Results!)
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What is everyone charging in this industry?! I asked and I have the results. This week I surveyed over 100 designers to ask what they are charging for various services and I share what they said with you. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Tags: designer, design, brand design, brand identity design, design st…
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The Future of Mobility podcast has been renamed to Build Better. This special episode explains why.
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#224 – Nikita Bridan | Oilstainlab – Impactful Automotive Design & A Car for Maniacs
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Nikita Bridan, co-founder of Oilstainlab, discusses their approach to shaking up the automotive industry and creating unique luxury performance vehicles. They focus on excellent design, emphasizing driving pleasure, emotion, and simplicity. Oilstainlab is working on building a boutique sports car company and is currently developing a vehicle with a…
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S10 E6: 4-Year Update on Motherhood & Business
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A more personal episode this week! With baby number two right around the corner I share how both myself and my business have changed in the after the first four years of motherhood. Links Mentioned: Carly Riordan Rowan Made Inbox Question: "[Question here?]” - [Name Here] Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Ta…
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#223 – Better Problem Solving to Improve our Transportation Ecosystem
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This episodes features clips from interviews with Alex Roy, Martin Cardell, and Glenn Sommerville, centered around the effort to improve problem solving abilities within individuals and teams. This is a critical skillset as we push to create a better transportation ecosystem, and these three individuals have unique and valuable perspectives to shar…
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S10 E5: Why, When, and How to Start an Internship Program (It Will Change Your Life!)
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Do you want to hire but wondering if it's the right time? Or maybe you are concerned about adding a bunch of overhead to an already successful business. An Internship program may be the answer as an alternative to hiring a full time employee. Today I go over how and why I started an internship program at Hello June. I will also go over how you know…
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#222 – Yaron Saghiv | UVeye – Automated Vehicle Inspection, AI & Predictive Maintenance
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Yaron Saghiv is Chief Marketing Officer at UVeye, the world's first fully automated suite of vehicle inspection systems. Takeaways: UVeye is revolutionizing the vehicle inspection process with their fully automated suite of AI-powered drive-through systems. Their technology can quickly detect external or mechanical flaws, damages, modifications, or…
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S10 E4: What Software Should You Use for Your Design Business?
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This week I am explaining all the web applications and software I use to help manage my business. Spoiler, it's a lot! Links Mentioned: Honeybook Notion Novo Bank Gusto Loom Quickbooks Voxer Slack Figma Inbox Question: “How do you handle feedback from clients that conflicts with your professional design opinion?” - Kemorine Molyneaux Connect With U…
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#221 – Jeffrey Kinsey | EverCharge – The Importance of L2 Charging for EV Fleets & Robust Product Design
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Jeffrey Kinsey is the VP of Engineering at EverCharge. He joined the company in 2022 to support the acceleration of operations after their acquisition by SK Group. EverCharge is a manufacturer and provider of turnkey hardware and software EV charging solutions for fleets, workplaces, multi-unit, and single-family homes. Key topics in this conversat…
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S10 E3: Brand Messaging for Dummies (er, Designers!)
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Brand Messaging is just as important for a brand as the visual design... but what the heck is it?! In today's episode I explain what Brand Messaging is and isn't and how to use your messaging to attract the clients you want to work with and not those that you don't. Links Mentioned: The Hello June Brand Messaging & Copy Sprint - DM me on Instagram …
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#220 – Barry Jones | Provizio - Commercializing an Innovative Mobility Technology & 4D Imaging Radar
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Barry Jones, strategic sales lead at Provizio, shares his insights on navigating the automotive industry and building successful businesses. He emphasizes the importance of understanding customer needs and solving multiple problems with one solution. Jones discusses the value proposition of Provisio's 4D imaging radar technology, which offers super…
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S10 E2: You’re Invited to My Font Nerd Party (All About Typography)
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In today's episode I get super nerdy and do a deep dive into everything fonts! Links Mentioned: Parts of Typography Glossary from Canva Pizza Typefaces Nikolas Type Jen Wagner Harmonais VIsual TAN Type Typical Type PeachCreme Typia Nesia Inbox Question: "Can you be a brand designer if you only know how to use Canva?” - Shannon Lynn Connect With Us:…
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#219 – Quincy Lee | Electric Era – Reliably Scaling a High-Performance Charging Business
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Quincy Lee is the CEO and Founder of Electric Era. He joins for a Round 2 discussion (see Episode 168 for Round 1), to discuss the operational challenges of scaling a business, building a reliable product, and the importance of execution. Quincy shares his insights on recruiting a team with a passion for the mission, fostering a culture of excellen…
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Bonus - Michael Wiesinger | Kodiak Robotics – Driverless Deliveries & Breaking Down the Recent Autonomous Partnership with Atlas Energy Solutions
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Kodiak recently made news, with their our first driverless delivery, in partnership with Atlas Energy Solutions Inc., the leading provider of proppant and proppant logistics in West Texas’s Permian Basin. This is a big development for Kodiak, as well as the greater AV industry. Michael Wiesinger (Future of Mobility Episode 157 Guest) joins for this…
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S10 E1: Our Red Flag List (Avoid These Clients!) with Lauren Braier
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In the first episode of season 10 I bring back the guest with the most guest episodes, my close friend, and now sadly my former employee Lauren Braier! In this episode we go into our red flag list, talk about our major and more subtle red flags, and share some stories of some recent inquiries we had to let go. Guest Information: Guest Name: Lauren …
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#218 – Glenn Sommerville | High Performance Leadership, Successful Product Launches & How to Trust but Verify
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Glenn Sommerville is a lean and continuous improvement professional in the practices and philosophies of the Toyota Production System (TPS), trained and mentored on the shop floor in Japan by Toyota Senseis. Glenn has over 25 years of applied hands-on operational experience in executive leadership positions at companies such as Honeywell, Toyota, B…
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From the Archives | S5 E23: Using Intuition in Your Design Process with Alex McGinness
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Jen and Alex from The Arcoíris Design Co. chat all about discovering, cultivating, and making the best use of your intuition in your design business. They discuss what an “intuitive hit” is, how to recognize different types of inspiration and thoughts, and best practices for getting acquainted with your intuition and using it to provide more value …
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#217 – Common Pitfalls that Prevent New Technology Implementation
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Improving transportation requires more than developing new technology. That technology must be applied in the real-world, at scale, to make an impact. Here are some of the most common pitfalls that trip up some of the best attempts to improve our transportation ecosystem: Missing the implementation phase (building the product, building the company,…
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From the Archives | S6 E13: LIVE from the Studio… it’s Brand Presentations!
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We’ve never seen this shared publicly before… we’re pulling back the curtain in today’s episode to share the audio from actual client presentations from our studios! We watched each other’s Strategy/Creative Direction videos and then reacted live to them - noting what we loved about them and making some really juicy suggestions for making them even…
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#216 – Bob Purcell | Purcell Advisory Group – Launching the EV-1, Low Volume Production & First Principles
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Bob Purcell has over 30 years of experience in the highly competitive world automotive industry creating and launching new technologies, business models and organizations. He is a recognized expert in strategic planning and a pioneer in electric drive technology and vehicle development, manufacturing, and commercialization. Takeaways Problem-solvin…
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From the Archives | S8 E11: Design Retainers, Privacy, & Carving Your Own Path with Olivia Herrick
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Today I’m joined by the design icon Olivia Herrick as we chat about how to create consistent revenue with retainers, maintaining personal boundaries in business, lead generation and SO much more. Guest Information: Guest Name: Olivia Herrick Guest Business Name: Olivia Herrick Design Guest Website: https://www.oliviaherrickdesign.com/ Guest Instagr…
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From the Archives | S7 E20: How I Went From Feast/Famine to Booking 5 Months Out
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This episode was inspired by a question from one of the students in my group program for designers The Design Minimind! She wanted to know how I went from the (seemingly) never ending cycle of being overworked, followed by really slow seasons. I go through what I learned in my 1:1 marketing mentorship with Ash from The Cheetah Company, what I did o…
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#215 – How to Improve Our Transportation Ecosystem
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How do we improve our transportation ecosystem? By designing the technology we need, and taking intentional steps to build the products, companies, and ecosystem we need to deploy these technologies. Takeaways The Future Mobility Podcast focuses on the intersection of the guest's expertise, passions, and my personal interests. There’s more to it bu…
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#214 – Martin Cardell – EY | Driving Innovation in Products, Business Models, and Customer Understanding
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Martin is the Global Mobility Solutions Leader within EY’s Consulting practice. He joins to discuss the key shifts in the mobility sector, and how companies can position themselves for success. Takeaways The mobility industry is undergoing a significant shift, and companies need to strategically position themselves to adapt to the changes. Understa…
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S9 E15: Answering Your Inbox Questions
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The finale of season 9 is already here! I can't believe how quickly time goes by! As always we are answering your submitted inbox questions to wrap up this season. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, design studio, design busine…
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#213 – Alex Roy | Making Sense of the EV/AV Chaos, Effective Strategy & Learning from History
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Alex Roy is a well-known thought leader and expert in the mobility space. He joins to explore what’s real in the autonomy space, the importance of effective strategy and discernment, the challenges of effectively communicating and marketing new technologies, and more. Links: Show notes: http://brandonbartneck.com/futureofmobility/alexroy Edison Man…
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#212 – Richard Hawwa | Nomura Greentech – 10 Key Questions to Prepare for a Growth Capital Raise
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Richard Hawwa is a Managing Director at Nomura Greentech, leading the Mobility and Automotive Technology practice in the Americas. Richard has 18 years of investment banking and operational experience, having advised on M&A and capital raising transactions with an aggregate value of more than $125 billion. Links: Show notes: http://brandonbartneck.…
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S9 E14: How to Sell Out Your Design Services with Expert Brand Positioning with Chelsea Blackwell from Honey & Co. Creative
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In today's episode I sit down with my friend Chelsea Blackwell from Honey and Co. Creative. Chelsea is an expert in brand positioning and we talk about how your brand positioning may be what's holding your business back, and how to up-level it. Links Mentioned: The Dream Design Biz Mentorship The Tune-Up Session Use Code BETTER15 for 15% off The Tu…
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#211 – Ian Rust | Revoy – Reducing Long Haul Cost per Mile with a Novel Hybridized Approach
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Ian Rust, founder and CEO of Revoy, discusses their innovative approach to hybridizing the propulsion system of commercial vehicles. Revoy's solution involves adding a third electric vehicle to the traditional tractor-trailer setup, allowing for significant cost savings and decarbonization. Links Show notes: http://brandonbartneck.com/futureofmobil…
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#210 – Chris Borroni-Bird – How the Developed World Can Learning from the Developing World for a Better Mobility Future
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Chris Birroni-Bird joins for a Round 2 discussion on the Future of Mobility podcast. Summary The conversation explores the broken transportation ecosystem and how the developed world can learn from the developing world. The focus is on creating a transportation system that is accessible, affordable, and sustainable. The discussion highlights the ne…
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S9 E13: How I’m Managing My First Trimester (I’m Pregnant!) While Working
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Hey Guys! So excited to share with you that I'm pregnant! So I thought I would let you guys know how I am managing my first trimester while also being the primary bread winner for my family. Connect With Us: Our Free Facebook Community Our Website Podcast Instagram Support us on Patreon Tags: designer, design, brand design, brand identity design, d…
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#209 – Jason Marks | TELO – Purpose Built Electric Trucks for Urban Environments & Intentionally Building a Culture
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Jason Marks is co-founder and CEO at TELO. TELO makes intelligently designed, compact electric vehicle trucks for city living and weekend adventuring. Links: Show notes: http://brandonbartneck.com/futureofmobility/jasonmarks Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home https://telotrucks.com/ https://www.linkedin…
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#208 – Michael Granoff | Maniv – Chinese EVs, The End of “Mobility” & Finding the Right Investments
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Mike Granoff, managing partner at Maniv Mobility, discusses the future of mobility and transportation. Links: Show notes: http://brandonbartneck.com/futureofmobility/mikegranoff Edison Manufacturing Exchange: https://brandonbartneck.substack.com/publish/home https://www.linkedin.com/in/granoff/ https://www.maniv.com/ Takeaways Maniv Mobility invest…
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S9 E12: How to Increase Sales Through Email Marketing with Emily Claire Hughes
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Today I am talking to my former NYC roommate Emily Claire Hughes! Emily is an email marketing expert who has worked all over the world! Get ready to get email curious! Guest Information: Guest Name: Emily Claire Hughes Guest Business Name: Emily Claire & Co. Guest Website: https://www.emilyclaireand.co/ Guest Instagram: @emilyinhamburg Links Mentio…
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