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That’s right, it’s another sales and marketing podcast. We know, we know! But trust us, this one is really good! Cracking Local helps marketers, agencies, sales teams and entrepreneurs navigate the local online world through illuminating interviews with interesting people. No muss, no fuss. Enjoy! Head over to https://www.vendasta.com/blog/ to get more free content and even some stuff you can buy from us (it’s top shelf white label marketing software).
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Episode 5 - Crystal Ball Predictions for SEO with Ryan Shelley
24:11
24:11
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24:11
Ryan Shelley is the owner and founder of Shelley Media Arts LLC and a monthly columnist for Search Engine Land. Recently he wrote an article that predicted the future of SEO for business and agencies. If you haven’t read the article definitely check it out because he shares great insight on where this industry is headed and how marketers, agencies,…
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Episode 4 - Secret sauce growth strategy with VP of growth Jacqueline Cook
26:39
26:39
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26:39
Every business is looking to grow. But sustainable growth is more complex than simply generating revenue. As the VP of growth for Vendasta Jacqueline Cook understands this deeply. Over the past 18 months Vendasta has more than doubled in size and continues to get bigger. We get the scoop on how the company did it, and what we can all take away from…
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Episode 3 - Did online reviews just get more important? Local Google updates with Conrad Saam
21:04
21:04
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21:04
Today on the show we are talking about online reviews with SEO guru Conrad Saam. In late April 2017 Google added a +4 star qualitative filter to the local search pack. This means if you aren’t getting good reviews, and a lot of them, you will struggle to get into the local pack. But don’t worry Conrad has you covered! Topics Covered: How Conrad got…
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Episode 1 - Sci-fi orgins, the perils of blogging, and how to build an army with Jonathan Simon
32:44
32:44
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32:44
Today on the show we are talking with Jonathan Simon. He is a blogger, author and content strategy philosopher behind www.buildanarmy.com and he has some great advice for anyone that looks at their content calendar with dread. Asking “what’s a content calendar?” even better! Jonathan has some very good and very human advice for you. Topics covered …
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Episode 2 - Turning the heat up on cold prospecting with Samantha McKenna
23:50
23:50
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23:50
On today’s show we sit down to talk cold prospecting with Samantha McKenna. She is the senior sales director for ON24 and she’s a huge proponent of the “show me you know me” method of social selling. During our conversation she goes over the strategy and how it has helped her break sales records. We also talk a little bit about the Ben Affleck char…
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