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The Business Marketing Club Podcast

The Business Marketing Club Podcast

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A podcast for B2B marketing people who want to get on and stay ahead in the toughest profession in business. Insight and inspiration from B2B marketers on a key current topic, advice from experienced CMOs on how to climb the career ladder, and top networking tips. Theory and practical provided by the Business Marketing Club - a network for B2B marketers run by B2B marketers for passion, not profit. For more information visit http://www.businessmarketingclub.org.uk
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Research shows B2B buyers use different decision-making processes at different parts of the purchase process. That means you can't get your business on the short-list without first getting them on the long-list. Today business marketer Dave Stevens talks to research consultant Simon Hayhurst about how marketers can support business selling.…
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