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How do I build an amazing career? How do I take my passion for a global business? How can I take on e-commerce and grow my company? And the biggest question how can I really achieve success? Well, Welcome to The Leading Innovation podcast. This is for the people who get things done, it's for the dreamers and believers. We hear it straight from those who've done it, the pitfalls, the wins, the HACKS, the trips and tricks to always stay on top and design a business and career for success. Here ...
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In this episode i speak to one of the most well known names in the digital marketing and SEO space. Vahe is the Founder at State of Digital Publishing and has a plethora of experience working in this space making him one of the best SEO specialists in the market. State of Digital Publishing is creating a new publication and community for digital me…
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My next guest on 'The Leading Innovation Podcast' is Omer Molad - Co-Founder at Vervoe. After his military service in Israel, Omer worked at a few startups. After which he moved back to Australia. His co-founder, David and him decided to start their own adventure and launch VervoeTheir mission with Vervoe, an AI-powered skill testing platform,is to…
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Engagement is key, that's something we're universally aware of. This episode featuring another brilliant mind , Adam Mussa, Founder at BenchVote. His multi-disciplinary background and industry experience is truly inspiring. Adam's focus is to deliver innovative and proven 'fan-first' engagement solutions which capture leads, increase revenue, deliv…
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Listen in whilst i converse Bede Moore, Managing Partner at Antler, Australia & NZ who believes that there's never been a better time to build a startup in Australia. Bede's company, Antler is a lead global startup generator that turns the world’s best talent into great founders of great companies.Antler selects the most passionate aspiring entrepr…
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My next guest on 'The Leading Innovation Podcast' is a brilliant marketeer and entrepreneur, Andrew Raso, CEO & Co-Founder at Online Marketing Gurus which is a fast-growing, award-winning search company working with some of the world's leading brands, including Coca Cola, Salesforce and Freshbooks.Andrew heads their service delivery team and has ye…
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We caught up with one of Sydney’s hottest tech talents in Vaibhav Namburi, or V, to discuss his thoughts on entrepreneurship and emerging technologies. He's already built a blockchain solution for the United Nations, as well as mobile apps for the likes of William Hill, News Corp and PwC. He’s also disrupting the recruitment world with his automate…
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In part two of data in sport we focus on AI as we speak with Ian Partilla, head of global revenue and sports at GumGum. Episode 13 was recorded at Sport Accord on the Gold Coast.We address opportunities in sponsorship and digital media, Ian’s role at GumGum, the opportunities for sports teams in how they categorise their digital and social assets, …
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We first crossed paths with Michael Barber during not one, but two, sessions and workshops he led at Digital Summit Los Angeles. There, we saw him host a four-hour workshop on email marketing that kept us riveted and again for a workshop on marketing lessons from his mum. We enjoyed him so much we asked for more and invited him to be our guest on t…
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Episode 12 we speak with David Melia, head of sports at Global Web Index on the Gold Coast ahead of him speaking at Sport Accord.GWI is the world’s largest survey of online behaviour and we quiz David on how data is increasingly being used in sports to improve the fan experience.In this episode we discuss his role at GWI, how he got into the indust…
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We love a good story here on the Heart Of Business and Vaibhav Namburi is no difference. He left India for his education and found a career, starting a company, Five 2 One, dedicated to helping people make their dreams come true by creating apps and AI for businesses across the globe. They've even worked with the UN! This episode is packed with les…
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Episode 11 looks at the psychology of choice and we’ve got someone who is very familiar in the workings of this area, we have the help of PsytAssist co-founder Lauren Fell. As someone researching how we can predict human behaviour, Lauren discusses how we make choices every day, the role of intuition/nostalgia, how we can reframe choices, including…
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Rodney Couch doesn't just have the typical story of going from the dishwasher in a restaurant to running the whole place. He worked his way from the ground up and found a way to do things differently in the service industry. Now, with transparency on their side, his company Provider is disrupting the contract foodservice industry.…
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Bob Morris was looking for the next step after coming off the road from world tours with The Hush Sound. He took the need to walk and care for his own dog and turned into a business. Yo! Dog Walker has grown into one of the most sought out dog walking and sitting businesses in Los Angeles and the surrounding areas. Listening to Bob, it's not hard t…
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We talk about the origins of the site he collaborates on, Really Good Emails. We discuss what makes an email really good, the evolution of email marketing and being passionate about email marketing. We also talk about how an entirely remote team can work together. Check it out!Door Benchmark
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The creation and launch of Benchmark CRM has been a process years in the making. We talk to Director of Product Development Paul Rijnders, who has been at the head of the team since day one. We got to hear everything that goes into the development of a tool like a CRM. If you're looking to get clued into the world of CRM, this is a great place to s…
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Jack Wrigley has built a career as an entrepreneur, working with various startups along the way. We talked to him about his journey, as well as his current experience with Kickbox and the email marketing world. He shared some great lessons for startups and those looking to follow their dreams.Door Benchmark
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In late February, Rand Fishkin announced he was leaving Moz, the company he co-founded. We reached out that day, wanting to hear more about his new endeavor: SparkToro. It was great to catch up with him and hear more about his new business. Plus, we fell into an incredible conversation about creating quality content.…
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We return to the Heart of Business with Chad S. White, who is the Research Director at Litmus and the author of Email Marketing Rules. We discuss the evolution of email marketing and its longevity and how he found his way into the industry. It's a fun conversation with three email marketing veterans.…
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It seems more important than ever to tell a story like that of Drive Change. A force for good in our society aimed at improving the lives of its employees, maintaining a conversation on social justice and serving delicious food. Drive Change brings its cause straight to the people taking it's food truck, Snowday, on the move with a message. You see…
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Paul Akers had to go to Japan to become fully immersed in Lean culture. Thanks to him, all of us need not leave our desks. To say we were excited to speak to Paul and hear his story is an understatement. His Lean Journey is one of positivity and joy, albeit not with a few bumps along the road. We talked to him about his own company, FastCap, and ho…
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Think about all of the things for which you use your smartphone. Calls, email and texting, sure, but what else? You calendar, the internet, social media. Shopping? Transportation? Business? These days the list can go on and on. EasilyDo is like having an assistant that lives in your phone. It integrates with all of the tools you use in your life to…
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Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discus…
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It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like…
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It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do …
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Just in time for Mother's Day, we've had the awesome JenniferOwens on the Heart of Business. We talked creating contentcalendars, the type of content that engages her audience and somuch more. We also discussed some of Jennifer's other organizationsaimed at helping working women and the resources they provide. It'san awesome episode that's not to b…
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Casey Powers met her perfect match in Ecocentric Mom. Having theexperience of being a mother herself, Casey understood howoverwhelming it could be for an expecting or new mom. She did a lotof research on green-washing, finding the best natural products outthere and relied on an already build network of manufacturers tofill the boxes for the custome…
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Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing. We sat down with some of our top experts to discuss just how you can do that for your business. CEO Curt Keller, Director of Marketing Daniel Miller and Director of Design TJ Taylor weighed in on how to …
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Melanie Moore saw how hard it was for women to find appropriate, comfortable and most importantly affordable clothing for the workplace. We talked to her about how she grew from designing a few pieces for family and friends (and friends of friends) into a thriving seasonal subscription service. Also, hear Claude and I try to sound like we know what…
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Jeannie Jarnot spent years working in the spa industry, on the search for the best non-toxic products for her customers. She took that experience and decided to bring it to the masses via a monthly subscription service. Unlike most subscription services that supply a handful of samples, Beauty Heroes delivers one full-sized product. This helps them…
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Ken Byrne, founder of the Irish Gift Market, saw an opportunity to bring the very best of Irish made crafts to the North American consumer. These hand crafted products are not only a high quality, but bring a brand story with them that gives the customer an added level of pride in the gift they are giving. Not only that, but the Irish Gift Market g…
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Joe Phelps saw a need to create an integrated agency to house marketing and PR under one roof and The Phelps Group was born. His innovative agency was just the start, though. He saw a flaw in the way firms similar to his did business and he did away with the typical corporate structure. In it he found a better collaborative environment in which his…
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Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning…
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Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites…
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Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, a…
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We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, …
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Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive p…
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The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, …
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We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email m…
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Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions f…
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Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned…
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Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strateg…
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This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays…
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Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.” He is the founder of Make Your Mark Today, Host of The One & Only Podcast o…
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Most 16 year olds would be rushing home from school to play the newest Halo. Kingsley comes home to run his successfully Kickstarter-funded business with his father and co-founder Rayman Cheng. These two are creating a product with safety and hearing protection as the focus, going up against the big boys in the marketplace. The Aegis Acoustics head…
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