Welcome to Unbranded! The podcast where Sian Horn, Judie Russell, Jay Woodard and Jen Bryan discuss all things business and marketing.
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A guide to personal branding for influencers and creatives.
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Let's be perfectly clear: a billion is at least 1,000x better than a million. This is a marketing and branding podcast for anyone who is trying to build a brand -- especially a billion dollar brand. Marketing and advertising industry veterans, Bill Harper (aka BrandBoss) and Bryan Elliott (from the acclaimed Behind the Brand podcast) team up to brainstorm new business ideas, interview business professionals who are building really great companies, analize what's right and wrong with brands, ...
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Maverick Minds Podcast - Maverick Musings
Dr Cathryn Lloyd and Danielle Bolton, Music by Marcus Lucas
Maverick Minds Podcast seeks out the unusual and unconventional. We unearth and shine a light on Maverick gems; ideas, people and actions to inspire, raise our curiosity and help shift our thinking and awareness.Maverick Minds Podcast invites you into the world of the unbranded creative-thinking Maverick. You may be one of these people, you may know of creative gems. We would love to hear from you. Get in touch if you have an idea and story to share.It takes a team to bring a podcast togethe ...
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Ep 47: Black Friday Hacks, Vegan Finds, & Social Media Fun (Part 2 of 2)
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Join us for a captivating exploration of the strategies behind Black Friday pricing tactics and advertising. We discuss how companies use price hikes before offering discounts and share insights into why leveraging email lists and newsletters can be more profitable than engaging in costly paid ads during this competitive shopping season. Additional…
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Episode 46 - We’re Talking Ghosting… Again (Part 1 of 2)
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Join us as we explore the trials and tribulations of maintaining professional relationships in the business world. Our conversation kicks off with an amusing yet frustrating recount of my persistent attempts to secure a response from a potential sponsor, reflecting on the experience of being ghosted by companies. We highlight the importance of clea…
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Here's the Biggest Mistakes Brands Make | Special guest Jason Bagley
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In this episode of the Billion Dollar Brand podcast, Bryan and Bill invite renowned Creative Director Jason Bagley on the show to discuss his experience with campaigns and brands like Old Spice and many more. Jason also has a course on becoming great at advertising and you can get all the details here. Want to be featured on the show in a Deep Dive…
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Ep 45: Straight Talk - Business Truths from Behind the Mic
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Join us for an engaging and insightful discussion as we explore the intricate dynamics of finding joy in podcasting, particularly after nearly a year of dedicated work. We reflect on the decision to continue, highlighting the immense joy it brings to us. Meet our team, with backgrounds ranging from video training and business mentorship to advertis…
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Ep 44: Idea Generation for Social Media Content: AI Tools, Trends, and Engagement Hacks
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In this episode of 'Unbranded,' hosts Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard delve into the secrets of content idea generation, discuss the effective use of trendy tools and websites, and explore various methods to boost engagement and reach on different social media platforms. The team shares their own experiences and insights, provi…
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Ep 43: Mastering The Art of Being an MC & ‘Am I The Arsehole?
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We recount a memorable event where an internationally acclaimed speaker struggled to engage, and discuss strategies to manage audience dynamics and stay true to one's style. Whether you're preparing for your first emcee gig or looking to refine your skills, this conversation sheds light on the nuances of leading an event effectively. Next, in our n…
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If You're at the "Damn it" Stage We Need to Talk!
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In this episode Bill and Bryan ask: Are you at the "Damn it" stage? Is your marketing stale? Can't attract new clients? Have trouble getting attention? Struggling to figure out how to be relevant? If so, we need to talk! Case studies include Starbucks vs Duncan; Denny's vs iHOP; Nike vs Tracksmith and much more! Want to be featured on the show in a…
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Ep 42: Unlocking the Power of Virtual Assistants
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Join us for an engaging episode where we tackle the intricacies of managing business tasks, especially when it comes to content creation and delegation. Judie Russell, alongside guests Sian Horn, Jen Bryan, and Jay Woodard, shares invaluable insights into balancing workloads and planning content effectively. Hear about Judie's marathon editing sess…
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Ep 41: Client Retention Strategies
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Join us for an insightful exploration of client and customer retention strategies across various industries. Our hosts, Judie Russell, Sian Horn, Jen Bryan, and Jay Woodard, share their unique experiences and approaches to retainers and project-based work. This episode is packed with practical tips on client engagement strategies, effective communi…
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In this episode Bill and Bryan ask: What is your ONE THING? Featured case studies include Sara Blakly's new brand Sneex vs uncomfortable shoes; Vans & Converse; We Feed Raw dog food vs Science Diet; and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an e…
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Ep 40 : Sian Is Back And We’re Talking Online Networking
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Welcome back to another exciting episode with Judie Russell, Jen Bryan, Jay Woodard and Sian Horn! After a brief two-week break for Sian, the crew is back together with fresh insights and engaging discussions. In Episode 40, Sian shares her thoughts on key takeaways from previous episodes, on the evolving dynamics of networking, the benefits of rem…
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Why Everyone Can & Should Have a Sexy Brand
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In this episode Bill and Bryan ask: Do you believe that everyone can have a sexy brand? We do! You will also learn how small business owners can get unstuck from the weeds; How Tyler Denk built an 8-figure boring business in 24 months; Disney vs. Magic Mountain--and why Magic Mountain doesn't have a brand; Morning Brew's $75M Newsletter biz; How Ce…
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Ep 39: Finishing The year Strong
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In this insightful episode, our hosts discuss navigating industries where stagnation is the new growth, personal and professional reflections on work-life balance, strategies for finishing the year strong, and plans for future projects. Whether you're aiming to maintain stability or push for a final boost, this episode will help you navigate the ye…
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Ep: 38 Living The Digital Nomad Life - Is It As Easy As It Looks?
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This episode of the podcast focuses on the topic of working remotely or working from anywhere, and we are joined by guest, Aoife McNamara, a freelance video editor and podcast producer, who also produces and edits the Unbranded podcast. Unfortunately we are missing one of our hosts, Sian Horn this week. In this episode, our hosts, Jay Woodard, Judi…
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Ep 37: Dealing With Difficult Clients
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In this episode, Judie, Sian, Jen, and Jay discuss their personal experiences and insights on dealing with difficult clients. The hosts share what constitutes a bad client for them, the importance of setting boundaries, the value of communication, and strategies to manage client expectations. They emphasize the need for clear agreements, the role o…
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How to Survive the New Recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save the brand? What Hawk Tuah girl should do next; is HYROX the next 3rd Place?; How Ilona Maher took over ...
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In this episode we talk about personal branding during the start of what looks like our next major recession; Joe Gebbia's new company Samara; Will Nike's new killer ad save them from the death spiral? Women's rugby star takes over the Olympics and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and eve…
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Ep 36: Yes we said it... The "C" Word.
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00:00:00 - 00:00:e37 Introduction 00:00:37 - 00:01:06 Host introductions 00:01:06 - 00:01:17 This week's episode is brought to you by AD32. They specialize in photography and videography. Reach out at AD32, or follow them on Instagram. 00:01:17 - 00:01:04 Welcome to this week’s episode Jay is hosting Today’s topic: All about Christmas Segment 1: Wh…
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Ep 35: Storytelling for Business
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Podcast Rundown This week’s topic is ‘Storytelling for Business’ Discusses why storytelling is important, how businesses can use stories to engage their audiences, and pitfalls to avoid. Shares an experiment on how stories can increase the perceived value of a product. Segment 1: Why Do You Think Storytelling Is Important in Business? 00:02:19 - 00…
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Ep34: How To Get People To Your Newsletter
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Podcast Rundown Clip from Podcast 00:00:00: Highlight clip Host Introductions 00:00:30: Host introductions Welcome 00:01:03: Welcome back! Sian is here, Jen is out. Today’s topic: How to get people to your newsletter. Segment 1: Good Ways to Join a Newsletter Judie: Loves quizzes for sign-ups but stays for valuable content. TLDR Newsletter Jay: Onl…
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Political Candidates are Personal Brands; 7-Eleven Stores in the U.S. are Changing stores to be more like Japan; On Running hires Zendaya; Zuckerberg is now a bro; Unbranding of Abercrombie & Fitch
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In this episode we talk about the branding of American politicians; How Seven Eleven stores in the U.S. might start looking more like the stores in Japan; On Running hires Zendaya to help them get to Gen Z; Now Mark Zuckerberg is a bro; The unbranding of Abercrombie & Fitch and much more! Want to be featured on the show in a Deep Dive? It's free! B…
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Ep 33: The One Where We Talk Pricing
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Welcome to Episode 33 of the Unbranded Podcast, where we delve deep into the nuances of client pricing and the impacts and implications of pricing transparency. This episode, hosted by Jen, explores various perspectives on the topic, with valuable insights from our guests. Unfortunately, Sian is out this week due to illness, but the discussion cont…
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Bandit Running brand "Unsponsored;" The Disney brand has issues; We can all be like Mohawk Chevrolet; Political candidates as brands; Visit Oslo campaign
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In this episode Bill & Bryan talk about Disney's brand issues; how we can all aspire to be different and attack customer pain points like Mohawk Chevy; thinking of all political candidates like they are a brand and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we se…
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Ep 32: Content Trend Predictions for 2025
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Episode 32 - Trends Predictions For 2025 Welcome to Episode 32 of the Unbranded Podcast! In this episode, our hosts dive into their predictions for the trends that will shape 2025. From AI advancements to the future of content creation, join Jay, Judie, Sian, and Jen as they explore what's on the horizon. TIMESTAMPS: 00:00:00 - 00:01:31 Introductio…
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Ep 31: How Not to Mess Up Internal Comms
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This episode delves into the multifaceted world of internal communications. The hosts share their diverse experiences and discuss common issues, new learning tips, and seasonal productivity shifts. Timestamps & Topics Introductions & Welcome 00:00:00 - 00:02:07: The episode kicks off with a warm introduction from the hosts, welcoming listeners to a…
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Ep 30: The One Where We Talk About Email Marketing
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Welcome to Episode 30 of the Unbranded Podcast, where we dive deep into the intricacies of email marketing. From what annoys us to the best practices for building your list, join us as we explore the ins and outs of this essential marketing tool. 00:00:00 - 00:11:33: Introductions and welcome 00:11:33 - 00:23:41: What Pisses You Off About Email Mar…
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Ep 29: Is Branding Even Important Anymore?
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Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding. Timestamps & Details: 00:00:00 - 00:02:59 Introduction…
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Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more!
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In this episode Bill & Bryan talk about Chipotle's PR debacle; My TV spot pitch is a Mad Men episode; Gamification biz idea for Waze; Advice to agencies and clients about risk; Poopourri / VIPoo and much more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody listening exactly how we see it in an effor…
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Ep 28: Those Jammy B*stards Launch a Product
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00:00:00 - 00:02:54 - Introductions and Welcome 00:02:54 - 00:11:42 - Segment 1: Product - Pre Launch 00:11:42 - 00:29:46 - Segment 2: Product - Launch 00:29:46 - 00:38:23 - Segment 3: Product - Post Launch 00:38:23 - 00:42:22 - Segment 4: Service/Digital Product - Pre Launch 00:42:22 - 00:53:06 - Segment 5: Service/Digital Product - Launch 00:53:0…
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Ep 27: The One Where We Talk About Psychology In Marketing
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Welcome to Episode 27 of the Unbranded Podcast! In this episode, our hosts dive deep into the psychology behind marketing, discussing various principles and how they apply to their businesses. If you're interested in understanding the psychological tactics that influence consumer behavior, this episode is a must-listen! 00:00:00 - 00:03:49 - Introd…
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Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Fall in love with failure
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This episode of the The Billion Dollar Brand podcast is full of hot takes on things like Liquid Death marketing is a Seinfeld episode; The Four Seasons Orlando; Zero Motorcycles; Tesla Cybertruck; Dame sex toys; Falling in love with failure and more! Want to be featured on the show in a Deep Dive? It's free! But we'll also tell you and everybody li…
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Ep 26: The One Where We Talk About UGC (User Generated Content)
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Show Notes 00:00:00 - 00:02:27 | Introduction Welcome back! Sian Horn is hosting this week's episode. Topic introduction: User Generated Content (UGC). Brief overview of UGC and its importance in modern marketing. 00:02:27 - 00:11:54 | Segment 1: What Pisses You Off? Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC. Billo Ju…
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Ep 25: The One Where We Talk About Work/Life Balance
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Introduction 00:00:00 - 00:01:49 Welcome to Episode 25 of "Unbranded"! Today's episode dives deep into work/life balance, featuring insights and stories from our hosts. Unfortunately, we're missing Sian in this episode. Segment 1: What Pisses You Off? 00:01:49 - 00:12:12 The hosts share their frustrations about maintaining a work/life balance. Jay …
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Kelly Slater's Freak of Nature; Apple iPad spot is a Mad Men episode; Celebrities are cancelled; Go Ruck; Coca-Cola spills and more
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About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, w…
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Ep 24: The One Where We Talk About The Quality of Content
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Welcome to Episode 24 of Unbranded! In this episode, we dive deep into the intricacies of content creation, discussing everything from initial approaches and filming techniques to personal peeves and pro tips. Timestamps: 00:00:00 - 00:05:08: Introduction and catching up with our hosts Jen and Judie, who share their latest vlogging experiences and …
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$150M Dude Wipes brand evaluation; Airbnb; Burger King; Heinz Out-of-Home scores big
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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Ep 23: The One Where We Talk About The Cost Of Content
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Welcome to Episode 23 of the Unbranded Podcast, where we delve deep into the intricacies of content creation costs. Join our hosts as they unpack the economic layers behind producing engaging content across various platforms. 00:00:00 - 00:03:32 - Introductions and Welcome Introduction to today's topic: The Cost of Content, inspired by Reese Hopper…
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You're Probably Doing Influencer Marketing All Wrong
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First things first: Want to submit your draft or finished work for us to evaluate and do a free Deep Dive? Submit here --> https://bit.ly/BDBDeepDive Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, the…
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Ep 22: The One Where We're Live Part 2
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Episode Rundown: 00:00:00 - 00:01:02: Introductions and welcome. 00:01:02 - 00:08:10: Segment 1 - What's Your Favourite Episode? 00:08:10 - 00:16:52: Segment 2 - Q&A from the Audience. 00:16:52 - 00:25:04: Segment 3 - What Have the Hosts Learnt About Each Other? 00:25:04 - 00:33:51: Segment 4 - More Q&A from the Audience. 00:33:51 - 00:36:33: Segme…
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Ep 21: The One Where We're Live Part 1
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In this episode, recorded live from Take Nine Studio in Cork, hosts Sian, Jay, Judie and Jen celebrate the 21st episode of "Unbranded" by delving into the many facets of podcasting. The episode kicks off with a lively discussion about the common frustrations in the podcast world, followed by insights into the transformative power of podcasting on p…
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Volkswagen Turns Trash Talk into Eco Effort | $2,500 luxury chair | Billion Dollar Brand Advice
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
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Ep 20: The One Where We Get Candid About The YouTube Pact
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Welcome to Episode 20 of our journey, where we dive deep into the trials, tribulations, and triumphs of creating content across various platforms. This episode is a special one, not just because it marks 20 episodes of our podcast, but because it's a candid look at our experiences transitioning to YouTube, the lessons we've learned, and the communi…
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Ep 19: The One Where We Roast Sian
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Welcome to Episode 19 of the Unbranded Podcast, where the atmosphere is tense, and the insights are invaluable. Join us as we navigate through a series of discussions that range from personal challenges to professional advice, all while keeping the focus on authenticity and empowerment. Episode Highlights: 00:00:00 - Introductions: A quick welcome …
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Should I Build a Brand Around Bespoke Japanese Ice Cream?
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Bill Harper and Bryan Elliott break down some new ideas for launching a CPG brand; new trends in brand marketing and more. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of WMH. Consumers buy/buy-in emotionally, then justify their d…
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Ep 18: The One Where We Talk About YouTube
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In Episode 18, our hosts delve into the vast world of YouTube, sharing personal anecdotes, advice, and insights on utilizing the platform for learning, entertainment, and content creation. From educational purposes to the intricacies of YouTube analytics, this episode covers a wide array of topics, offering valuable perspectives for both viewers an…
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Ep 17: The One Where We Talk About Client Relationships
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Welcome to Episode 17 of Unbranded, where we dive deep into the dynamics of client relationships. From nurturing positive interactions to handling the worst clients and frustrations, this episode covers a spectrum of experiences shared by our hosts. Plus, don’t miss our segment on valuable lessons learned along the way. Here’s what we’ve got lined …
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Why Some Brands like Wendy's, Little Caesars, Pizza Hut and other QSRs Have Lost Their Way
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Bill Harper and Bryan Elliott break down some of the worse brand crushing campaigns that have lead to the decline of some of the most popular QSR (Quick Service Restaurant) brands. About Bill Harper: Favorite Quote: “If you asked people what they wanted, they would have said faster horses.” – Henry Ford Bill is the Chief Creative Officer & CEO of W…
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Ep 16: The One Where We Talk About Personal Branding
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Welcome to Episode 16 of the Unbranded Podcast, where we dive deep into the nuances of personal branding. This episode is packed with insights, experiences, and practical advice from our guests on how to navigate and excel in the world of personal branding. Whether you're just starting out or looking to elevate your existing brand, this episode has…
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Ep 15: The One Where We Talk About AI
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Welcome to Episode 15 of the Unbranded Podcast, where we dive deep into the world of Artificial Intelligence (AI) and its impact on various sectors. In this episode, we explore the fascinating aspects of AI that amaze us, the frustrations it brings, and how it's shaping the future of business and creativity. Timestamps & Links: 00:00:00 - 00:08:34 …
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Ep 14: The One Where We Talk About The Best Equipment To Use
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This episode is a treasure trove for tech enthusiasts, offering insights into everyday gadgets, tech problems, and a glimpse into the future of technology. Join our hosts and special guests as they dissect the latest in tech, share personal anecdotes, and provide valuable tips for navigating the ever-evolving tech landscape. Episode Breakdown: [00:…
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Ep 13: The One Where We All Overshare
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In this episode of Unbranded, titled "Oversharing," our hosts embark on an in-depth exploration of the complexities of sharing personal information on social media. This episode is a must-listen for anyone grappling with the digital age's nuances of public versus private life. Episode Timestamps & Highlights: 00:00:00 - 00:01:11: The episode kicks …
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