The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strat ...
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Welcome to Selling Local, powered by The Sales Rebellion. Currently you will find 3 seasons of Selling Local with all different hosts including Dale Dupree, Chris Watson, Beth Pagano and Adam Snider. We recommend going on the journey of building this podcast with us by listening from start to finish... You will hear sales stories, sales tips and epic journey's of service driven individuals. Our focus is on you, the sales reps and sales leaders, that are leading our communities today. We seek ...
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Get ready for raw, unfiltered insights into the world of entrepreneurship with host Matt Jones. Matt has built businesses generating £25M in revenue, faced a £1M loss on a sale, and bounced back stronger. He has sold businesses, bought businesses, and is now building again. Under his leadership, Rebel Lion Advertising achieved seven figures in only its second year of trading, proving that his methods work. Prepare to go Behind the Roar. Matt offers a no-fluff approach to what it takes to be ...
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This is the audio log of Redseed Game Studio where we discuss all about video games and how we make them.
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Your Marketing To-Don’t List
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Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it co…
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Duped: The Weapons of Influence
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This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. ******* Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title. It’s Rob…
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Marketing BS Detector: Separating Messaging, Marketing, and Copywriting
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One of the things that pisses me off about online business is how people play fast and loose with words. A lot of the time, they use words in a way where they don't mean what they think they mean. And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging. But when I look at their programs, be…
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Marketing for Brainiacs: Translating Phd-Level Knowledge Into Client-Speak with Zoa Conner
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“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.” Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend. Pleas…
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Episode 09: Fearless Futures: Questions from Rebel Lion’s Gen Z Team
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In Episode 9 of The Rebel Lion Podcast, we hand the reins to our Gen Z team, and trust us—this is one you won’t want to miss. Matt Jones and Jamie Hibbard are on the receiving end this time, fielding sharp questions from the next generation about the history of the industry, our personal journeys, and what makes our generation tick. We dive deep in…
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Marketing That Doesn't Hijack Your Life with Laura Litwiller
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“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed o…
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Episode 08: Growing Pains & Process Gains
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In Episode 8 of The Rebel Lion Podcast, Matt Jones and Jamie Hibbard return to discuss the real, raw side of scaling a business. With Rebel Lion reaching 25 staff and expanding quickly, the team has experienced both the excitement and challenges of rapid growth. From managing CRM platforms to fine-tuning internal processes, Matt and Jamie share the…
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Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower
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Let's face it. Experts are made to feel shame about their expertise. We too often hear things like: >>don't be an expert, be an explorer >>don't be smart, be curious >>don't be an expert, be a human And these things are said by the very people who claim to get experts known and hired for their work. And it is time, my friend, that we stop shitting …
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Ditching Social Media: Why Less Social Is Better For Biz with Norma Frahn
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“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.” Riddle me this, Batman. Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients? It's probably be…
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After a well-deserved break (yes, the team finally convinced me!), I’m back and ready to bring the heat. Join me for the return of The Rebel Lion Podcast this Friday, 13th September. Get ready for fresh insights, bold conversations, and everything you’ve been waiting for. Trust me, this one’s going to be worth the wait! Send us a text Support the s…
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Avoiding the Marketing Time Suck of Doom (for once and for all)
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Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best …
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Make Marketing….Fun?!?: B2B Consultant Edition with Camille Rapacz
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“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested a…
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Opt-out of Opt-ins: Email Strategies That Actually Work with Bev Feldman
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“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.” Think fast. How many lead magnets have you created for your business? For this iteration of my…
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Episode 07: Corporate Exec to Entrepreneur with Sophie Milliken MBE
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In Episode 7 of The Rebel Lion podcast, we’re going "All In" with Sophie Milliken MBE, the former Head of Graduate Recruitment at John Lewis who made the bold leap from corporate executive to entrepreneur. Sophie takes us through her journey, sharing the highs and lows of leaving a secure corporate role to start and grow her own businesses. She ope…
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Why Short Form Content Sucks for Experts with Jessica Lackey
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“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way…
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Episode 06: Pubs to Politics with Nick Hutchinson
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In Episode 6 of The Rebell Lion Podcast, we dive into the fascinating journey of Nicholas Hutchinson from his early ambitions in architecture to becoming a pivotal figure in political campaigns. Raised in Cardiff, Nick shares his adventures through the world of design, his unexpected entry into politics during the pivotal 2016 EU referendum, and ho…
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143: Combatting Imposter Syndrome by Slowing Down to Speed Up ...
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No surprises here, as that's just as Daniel Maznabi prefers it! The pursuit of preparedness... overcoming bouts of anxiety and fears of showing up "awkward and weird." (Side note: Weird. Rules 🤟🏼) Creating the space to organically grow and default oneself into Service of others. So much so, Daniel created a 40-page Declaration ... soon to be a book…
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Pod Takeover: Aligning Marketing & Growth with Michelle Warner
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This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speak…
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Episode 05: Cultivating Company Culture: Beyond the Buzzword
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In this episode of The Rebel Lion podcast, Matt Jones and Jamie Hibbard dive into the evolution and significance of company culture. They explore how the concept of culture has shifted from informal social gatherings to a critical component of organisational success. They discuss the challenges and strategies for building a strong culture in both t…
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A special invite to the Make Marketing Suck Less Virtual Event! Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton o…
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How To Navigate The Relentless Slog Of Marketing with Michelle Markwart Deveaux
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“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.” Marketing is relentle…
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Episode 04: Reflections & Realisations
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In this episode of The Rebel Lion podcast, hosts Matt Jones and Jamie Hibbard dive into the raw realities of entrepreneurship. Sharing their stories, they highlight the lessons learned from failures and the value of facing challenges head-on. Matt reflects on his early days, revealing how intense investor pressure nearly derailed his first venture.…
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How Messaging Wins When Life Sucks with Nicole Trick-Steinbach
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“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketi…
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Episode 03: From Doorman to Director with Aaron Corria
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Welcome back to The Rebel Lion! Today, we've got an incredible story for you on Episode 3. We're diving deep into the journey of Aaron Corria, a true force at Rebel Lion Advertising. Aaron's story is one of grit and triumph over the odds. From eight years as a Cardiff doorman, battling his own demons, to becoming a beacon for South Wales' strugglin…
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Funnels Suck: What This Coach Did Instead To Market Her Business With Rachel Alexandria
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“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, a…
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Episode 02: Discipline vs. Motivation: The Entrepreneur’s Dilemma
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It’s been a busy week here at Rebel Lion Advertising, so busy we’ve had to record Episode Two whilst travelling to our Manchester office. In this episode of “The Rebel Lion,” we delve into the critical distinction between discipline and motivation, especially for entrepreneurs. We reflect on our early podcast success, reaching 20th position in the …
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Episode 01: Behind The Roar
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It's a big day for Rebel Lion Advertising. The Rebel Lion Podcast has arrived. Raw and unfiltered, we're taking you Behind the Roar. Join Matt Jones as he dives into the untold stories of entrepreneurship—failures, mistakes, and crucial lessons that often go unheard. It's our debut episode, and we know there are areas for us to work on, but the fas…
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Practitioner vs. Marketer: A Journey To Making Marketing Suck Less with Elise Enriquez
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“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and m…
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3 Tell Tale Signs the 3 Word Rebellion is Right For Your Business
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Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So befo…
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How To Differentiate Your Expertise To Carve Your Unique Place In The Market
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Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your…
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How a 3 Word Rebellion Transformed My Marketing from Sucky to Successful
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“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less: you have to know that the work you put in will actually pay off that it will make marketing easier and more effective to bring in your right-fit clients. Today, I’m taking you beh…
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Why Your 3-Word Rebellion Matters for Expertise-Driven Businesses
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“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!” Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you t…
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Communicate the Value of Your Expertise with the 3 Word Rebellion
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Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so ha…
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Defying Anti-Expert Bias and Claiming Your Identity as an Expert
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Why is it so hard to claim your expertise? To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yours…
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How To Stand Out In A Sea Of Marketing Clichés
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If everyone is saying the same thing to market their business, how do you— as an expert—stand out? How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? Today we're doing something a little bit different. We’re diving into Marketing Message Makeov…
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The Three Things You Control In Your Business
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Confession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps! And in reality - in a business - there are so many things that are out of our control, like whether: A prospective client says yes You l…
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From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
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You are the business owner who gets results for your clients. You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience. What is the deal with that? I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hi…
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142: From Mission Work to IT Sales and Beyond
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Vincent is all-in with everything he does. From the good to the bad and everything in between, he is a seller that is meeting people where they are and deeply cares about the outcomes he helps others create. If you are not inspired by the story that Vincent tells on this episode, we don't know what to tell you... You will hear one of the most vulne…
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The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
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Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?” I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it. In my business, I am so lucky that I get to work with amazing, talented people who are experts in th…
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141: Slow Down, Give a Crap and Sell More SaaS
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Well, we've got one freaking heck of an epsiode for all you Rebels today! The infamous Rebel herself, Michelle Wartelski graces us with her presence and her infectious personality. You will learn how a 17+ year veteran of the sales industry honed her craft to be more personable and desired by the people that she seeks to serve. Alignment with what …
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140: Embracing Unique, Getting Attention and Being a Blessing
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In this episode of the Selling Local podcast we've got one of the best salespeople in the world on our show... Caleb McCabe works in the Manged IT space and is doing things in a way that makes the status quo want to puke! Which, of course, we love the most. You'll hear about the Golden Rule of sales, where a seller needs to focus their time in orde…
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How to Keep Your Messaging Relevant During a Turbulent Economy
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Can we talk about how batshit bananas the current economic climate is? Online business is undergoing a major correction right now. Sales cycles take longer. Trust is at an all time low. And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth. The bottom line is people…
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139: Honoring a Legend in Life and Sales
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As the tradition goes... This episode is hosted by Dale Dupree and is all about the legendary Curtis Dupree. It is a way that this show has always honored the legacy of Curtis. It is a way for Dale to continue to teach others about the amazing man he was. Is is a chance for you to hear the tales of an "ordinary man" who did some extraordinary thing…
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Expert Enough: Navigating the 3 Stages of Expertise
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“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I always ask, “So tell me about your experience.” And then I am regaled by a list of certifications, education, experience on the job, transferable skills, developing their own frameworks and working with clients and getting results. Yes, you're definitely expert enou…
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138: Surviving Cancer, Practicing Trust and Being the Most Authentic Seller in the Room.
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We had the pleasure of hosting a University of Central FL Professional Selling Program graduate, mom, sales warrior, cancer survivor, and all around incredible woman in Chelsea Hoffmann... Hear the story of her intense struggles and an incredible lesson her father taught her through the power of unconditional love, time and what money provides. Thi…
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