Releasing an album is a massive milestone for any independent musician and you want to get it right otherwise you’ll have spent a lot of time and money for nothing. In today’s 15MMM Sheldon and Greg look at the three biggest mistakes a DIY musician can make and how to avoid them. Essential listening. A production of www.elusivecountry.club…

So, you’ve got a song or a piece of content that is POPPING on the socials…what’s great but now what? In today’s episode of 15MMM Sheldon and Greg talk you through the five things you need to do in order to best capitalise on your success. A production of www.elusivecountry.club

The world seems to focus on new music and streaming services want you to create and release a lot of new music. On today’s episode, we’ll examine whether you REALLY need to be constantly releasing new music, and if you don’t, what should musicians be focusing their marketing efforts on instead. A production of www.elusivecountry.club…

AI and Chat GPT are the hot topics in tech at the moment but can they be used to help market your music? In today’s 15MMM, Sheldon and Greg show you how to construct the best ‘prompt’ to get Chat GPT working effectively and then give you several ways it can help with your marketing including: Writing a music marketing plan https://bit.ly/46fc1I2 Wr…

We recently had a tweet go viral at 15MMM reaching over 1 million people! Part of that success was due to the fact that a ‘creed’ was employed as part of the overall social media strategy. In today’s 15MMM, Sheldon and Greg explain what a creed is, how you can go about creating one and how you can put it into practice for your marketing. Essential …

In the second of our short series we dip back into the topic of making and selling merch if you’re a musician who has never sold merch before. In this episode you’ll get our advice on what to sell if you’re starting out, how much to sell it for and other great start up tips from a musician that’s been successfully selling merch for more than 15 yea…

As an indie musician if you’ve built yourself even a modest engaged audience and you’re not making any merch then you’re leaving money on the table. In this first of two merch themed 15MMM episodes we’ll tell you why DIY musicians should have a merch strategy, what ‘level’ you should be at before you start selling merch plus some logistics you need…

TikTok is supposed to be a brilliant tool for marketing music but lots of musicians find that their music and content doesn’t ‘pop’ on the platform. Sheldon recently posted three music TikToks that collectively had 2.5 million views in just a week! In this episode of 15MMM we’ll tell you the secret sauce so you can also use these techniques . You’l…

A lot of music fans are financially challenged at the moment and they might not be in a position to come to your current shows or buy your latest item of merch. On today’s 15MMM we’re going to give you seven suggestions where your audience can still help your music career and they won’t need to spend any money in the process! A production of www.el…

We’re back after a break and with a new mission: All you need to know about marketing your music, now in just 15 minutes! Want more Spotify streams? Music marketing experts will probably suggest you need to run social media ads to your Spotify page. In this episode we’ll give you two big reasons why that’s a BAD idea and suggest what you might want…

Stranger Things has been very beneficial for Kate Bush, introducing her to a whole new audience. This is one of the benefits of trendjacking, putting your music alongside a popular trend which will aid its discovery. On today’s 30MMM, Sheldon and Greg have a deeper look at trendjacking and identify more ways you can use it to bring your content to …

After being a reluctant TikTok user, we finally embraced the platform and as a result we have tens of thousands of followers and videos with millions of views. On today’s 30MMM, Sheldon and Greg share their experiences on TikTokto give you a blueprint in all the ways that musicians can get the best out of the platform.…

As DIY musicians we’re expected to do it all ourselves: writing, often the recording of our music, artwork and every single aspect of our marketing. There are times where it can be all too much, especially if you have things going on IRL. On today’s 30MMM, Sheldon and Greg share five tips to help you avoid music marketing burnout. A production of w…

As a DIY musician, you’re always creating content to push on your socials but have you noticed how your music content ften operforms worse than the rest of your content. Why is that? On today’s 30MMM Sheldon and Greg look at the reasons why that is and offer some solutions to help you try and create the music content which will perform better on yo…

Are you a musician who has avoided TikTok? Isn’t it just videos of people dancing? Can it really help your music career? In the latest episode, Sheldon and Greg look at TikTok from the perspective of the reluctant musician who really DOESN’T want to use it. We’ll tell you how it works, how to grow on the platform and how Sheldon went viral with a v…

It’s the start of a new year and there’s no better time to try new strategies to get your music out there. On today’s show Greg and Sheldon discuss five marketing ideas and strategies that you might want to try too to bring your music and shows to new people in 2022. What are YOU doing that’s new in 2022? A production of www.elusivecountry.club Vis…

In the UK live shows and festivals are returning. Sheldon has recently been on a judging panel for musicians wanting to play a local music festival and he’s noticed a LOT of mistakes being made. Today’s show gives you five essential tips on how bands and artists can succeed in their festival applications. You should be able to use some of these tip…

It goes without saying that you probably have a Facebook page for your music but have you thought about creating a Facebook group? In this episode of 30MMM Sheldon and Greg examine the ways that a Facebook group might benefit your music career, how to get people to join, what to post and how you can use it to make money too! A production of www.elu…

Pandemics aside, gigging and playing live shows is where a musician is supposed to earn a large amount of their income. So why do some ‘mid tier’ artists with record deals and modest fanbases claim that they lose money from touring? In this episode of 30MMM Sheldon and Greg look at the reasons why larger artists often fare worse than smaller DIY ar…

Running paid traffic ads on social media is a great way to tempt people to listen to your music on streaming services but you can make a lot of mistakes in the process. In today’s episode Sheldon and Greg look at the three most common mistakes they see on Instagram when musicians advertise their music and offer some handy hints and tips when runnin…

For the first time ever we’re not talking marketing on 30MMM! Despite being massive advocates of the DIY musician ethos Sheldon and Greg wonder whether it’s ever worth signing to a label, large or small. We weigh up all the pros and cons and you’ll also find out whether WE would sign to a label! It’s enlightening stuff! A production of www.elusivec…

Getting countless people to share your content without you asking so you reach a bigger audience is the dream of every DIY musician. On today’s 30MMM Sheldon and Greg look at the science of sharing and what makes people share content online. They’ll also examine if it’s possible to reverse-engineer your content to ‘bake in’ that virability. Sheldon…

After something of a hiatus...we're back! You need every little help to market your music right? What if I told you you could use the world around you to help your music reach a bigger audience. Welcome to the world of trendjacking. In today’s show we’ll tell you what it is and give you examples on how you can use it to get people more interested i…

Have you thought about doing a paid, ticketed ‘pay per view’ stream for your audience but been put off because you don’t quite know how to promote it? Well, Sheldon has just promoted such a show and in this episode he and Greg discuss the main marketing takeaways from the experience including the main methods used to promote the tickets, when peopl…

There are many paid services out there that offer to boost the number of your Spotify plays. You might think it’s an easy way to boost your profile and standing on the platform but Sheldon and Greg are here to give your four very good reasons why paying for Spotify plays is a BAD idea for your music career! A production of www.elusivecountry.club V…

In today’s episode Sheldon and Greg are joined by Katy Jay, radio presenter on Skylab Radio to give you all the information you need about the best way to send your music to radio. Katy also discusses why building a relationship with a presenter can be so important for your music career. This episode is essential listening. Katy suggests using medi…

Several months into lockdown are you on content burnout? Have you been live streaming to a standstill? Maybe you still can’t get back into the studio and are unable to release new music? Either way, wouldn’t it be great to have new music and videos for your socials and you didn’t have to do anything to make that happen? Sheldon and Greg are here to…

With live shows being out of bounds for the foreseeable future, most live streams are going to be the only performance outlet for the foreseeable future. But how can musicians monetise their streams and what factors to be considered before followers are asked to put their hands in their pockets? Sheldon and Greg are here to answer all these questio…

Bandcamp has been in the news of late, dropping all artist fees once per month due to the lockdown. With that in mind, should you give up on streaming services such as Spotify and put all your eggs in the Bandcamp basket? In this week’s show Sheldon and Greg are here to discuss the reasons music fans use each platform and give you suggestions on ho…

We’re heavily into lockdown now and it may well be that DIY musicians are starting to think more about ways they can make money whilst in isolation. Greg and Sheldon are here with six ways musicians can make money during this period though you can use them at any time! A production of www.elusivecountry.club Visit Our Website www.30minutemusicmarke…

We’ve been on lockdown for a fair few weeks now and from speaking to other musicians, looking at industry and social media trends we’ve come to a few conclusions that might affect your music releases, your socials and social media content and your merch. Give the show a listen to make sure you get the most out of this lockdown period. A production …

As more musicians turn to live streaming because of the worldwide lockdown, Greg and Sheldon are here with a wealth of tips and advice to help you get the most from your live streaming. From tip jars to how to get the most viewers this episode is a lockdown essential! Stay safe everyone! You can connect OBS to Instagram using https://yellowduck.tv/…

We’re all still in lockdown but what have we been up to this past week from the confinement of our homes. Sheldon has been investigating Zoom and has seen how it has been used to host a ‘virtual’ comedy gig and Greg has been investigating how a plug-in can enable remote mixing sessions as if you were sat in the control room. The free Zoom e-book fo…

The world is on lockdown due to the current health crisis. Greg and Sheldon get together ‘virtually’ to discuss the implications on this for your music marketing (surprisingly there are more benefits than you might realise!) and Greg looks at ways that you might still be able to collaborate with your fellow musicians without leaving your house. Sta…

We have guests on this week’s show! Today we’re chatting with James and Dave from Midnight At 6, an indie band based in the North West of England. As viewers of the show we thought it would be great to get the band in to give us a ‘ground report’ about how they conduct their music marketing and what successes they have had so far. Are your experien…

So you’ve released a track and maybe you didn’t have the right (or any) marketing plan in place. As a result it’s getting there on you Spotify page with ‘<1000’ being displayed for all to see. THE SHAME! Don’t worry, help is at hand as Sheldon and Greg list four things you can do right now to start driving streams and get out of that ‘less than 100…

Successful DIY musicians have a lot of tasks to undertake. Branding, social media strategies, merchandise as well as trying to be a musician! With that in mind should independent artists ‘cut out the middleman’ and promote their own shows? In this Deep Dive Sheldon and Greg discuss the benefits as well as the pitfalls for trying to promote your own…

Writing a good band or artist biography is a tricky task. Musicians often get bogged down in unnecessary detail, pointless trivia or needless hyperbole. In this week’s 30MMM, Sheldon and Greg give you tips on how to craft a better bio looking at storytelling, interesting ways of citing your musical influences and whether or not you need to be 100% …

If you’re a DIY musician releasing an album in 2020 it can seem a little daunting. It’s all about singles and streaming these days isn’t it? In this week’s episode of 30MMM, Sheldon and Greg look at how the landscape for albums has changed over the past few years, we look at the reasons why people will still buy your album as well as the differing …

We’ve had a raft of questions submitted to the show from a DIY musician who is just starting out so we’ve dedicated this week’s show to answering them. What should you do if you’ve released too much material too soon? What’s the best non music content to help grow your brand? Can Spotify For Artists help you to grow your audience? Should you contin…

As a DIY musician, how do you track how well you are doing? You might try and gauge your progress against the performance of other musicians, some of which might be signed to a label. In today’s 30MMM Deep Dive Sheldon and Greg tell you why this isn’t a good idea because if you scratch the surface, all might not be as it seems! A production of www.…

Have you played a gig or show recently that seemed to have more people on the stage than in the audience? It’s definitely a common occurrence for DIY musicians. In today’s 30MMM episode Sheldon and Greg look at eight possible reasons why there are so few people at the show and how to go about addressing those issues so you get more people turning u…

Did you know that if people are hating on your music you’re might not doing anything wrong, more likely you’re probably doing something RIGHT! It’s all to do with branding. In today’s Deep Dive, Sheldon and Greg discuss how successful branding of your music will have unexpected consequences! A production of www.elusivecountry.club Visit Our Website…

It’s the start of the new year and what better time to look at ways to improve your music marketing in 2020. In today’s 30MMM episode Sheldon and Greg examine five things you can do to help you improve your music marketing and your overall success in 2020. There’s no better time to start to make those improvements. The book that Sheldon recommends …

It’s a simple fact that before you can tell someone how good you music is...you need to attract their attention first. In the last 30 Minute Music Marketing of 2019, Sheldon and Greg look at the basic ways you can do just that. Once you think about your music marketing as methods of attracting attention...it could just change the way you look at th…

Christmas is nearly upon us. We think Christmas is a great opportunity to connect with people and let the ‘calendar’ help market your music. With that in mind are there other events within the calendar or other scenarios that could introduce or remind people of your musical offerings. Of course there are. Sheldon and Greg take a deep dive and give …

Releasing new music is great for any artist because it engages your old audience and gives you an opportunity to find new fans. It’s exciting and it’s your best opportunity to grow but many musicians musicians fall short because they haven’t given the marketing of that single enough thought. In today’s 30MMM episode Sheldon and Greg look at eight t…

So you’ve been booked to play a gig. That’s great but maybe you don’t want to do any marketing for the show because that’s the responsibility of the promoter, right? In today’s 30MMM Deep Dive Sheldon and Greg look at all the parties that are often involved in promoting a gig (venue, promoter and artist) with a view to finding out whose job it real…

At 30MMM we always like to give you the benefit of our real life music industry experience. Sheldon’s bands ticket sales are up and some shows are selling out faster than ever. We think we know the reason why and it’s a strategy that can be replicated by everyone...including YOU!

If you’re struggling as a DIY musician getting little to no attention, no traction, and no audience growth what should you do? Well, you need to reflect because chances are you might be sabotaging your own career in some way. In today’s 30 Minute Music Marketing, we look at five possible ways where you could be going wrong and give you strategies a…