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Driving adoption of innovative therapies to improve patients lives... This is what most healthcare marketers are passionate about. And so are we! We are Fabienne Durat and Greg Servotte, two medical device senior marketing leaders, and the hosts of The Marketing Consultation, a.k.a TMC. In each episode, we will have an open conversation with a top leader from the healthcare industry to explore topics related to career development, leadership and marketing strategy & innovation. Our guests wi ...
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S3E08: "Mastering Career Transitions" with Xavier Bertrand, Vice President Peripheral Interventions EMEA at Boston Scientific
39:39
39:39
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39:39
This episode of The Marketing Consultation features Xavier Bertrand, a healthcare industry leader with a remarkable career spanning multiple roles, companies, and regions, currently serving as Vice President Peripheral Interventions EMEA at Boston Scientific. Xavier joins us to discuss his journey, the driving forces behind his career transitions, …
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S3E07: "Creating Delightful Customer Experiences", with Susan Willig, CEO & Chief Brand Strategist at TrueNorth
36:30
36:30
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36:30
In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded marke…
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S3E06: "Driving Change: from Automotive Procurement to Healthcare Transformation", with Jamel Ouanda, Chief Transformation Officer at Ramsay Santé Group
39:18
39:18
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39:18
In this insightful episode of the Marketing Consultation podcast, Jamel Ouanda, Chief Transformation Officer at Ramsay Santé Group, shares his multifaceted career journey and his strategic vision on healthcare transformation. Jamel began his career in chemical engineering, then shifted to the automotive industry, focusing on procurement—a move insp…
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S3E05: "Crafting Impactful Healthcare Communications", with Caroline Kawashima, Director of Marketing & Communications, By the Bay Health
40:44
40:44
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40:44
In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, …
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S3E04: "Pushing the Boundaries to Transform Cardiovascular Care", with Ramin Mousavi, President & CEO at CathWorks
43:05
43:05
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43:05
In this episode of the "Marketing Consultation Podcast," we sit down with Ramin Mousavi, the CEO and President of Cathworks, a visionary company at the forefront of transforming cardiovascular diagnosis and treatment through advanced AI and computational science. Ramin takes us on a journey from his initial steps out of a structured corporate world…
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S3E03: "Staying True to Yourself: A Key to Successful Leadership", with Laurence Comte-Arassus, General Manager FBFA Zone at GE Healthcare
29:58
29:58
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29:58
In this enlightening episode, we explore the multifaceted career of Laurence Comte-Arassus, General Manager France, Belgique, Luxembourg et Afrique Francophone (FBFA) at GE Healthcare. Laurence is remarkable leader who became a business unit manager at the young age of 26. In our conversation, she opens up about her ascension in the corporate world…
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S3E02: "Mastering Storytelling in Healthcare Marketing" with Rich Thomas, Owner & Director at INL agency
36:06
36:06
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36:06
In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble. As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply…
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S3E01: "Striving To Be a Positive Role Model", with Hagit Jarne-Goldshtain, Vice President Marketing & Executive Committee Member at Nihon Kohden America
40:40
40:40
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40:40
Get ready for an enlightening conversation with Hagit Jarne-Goldshtain, VP Marketing and Executive Committee Member at Nihon Kohden America. She opens up about her life-changing move from Israel to Switzerland and eventually to the U.S., a journey that was both challenging and incredibly rewarding. Hagit delves into the transformative potential of …
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S2E08: "Transforming Lives Through Healthcare Innovation", with Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic
43:21
43:21
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43:21
In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence. Emilie emp…
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S2E07: "Leading with Balanced Positivity", with Mike Roby, VP Strategic Capabilities & Commercial Excellence at BD
47:11
47:11
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47:11
In this episode of The Marketing Consultation, we have the pleasure of hosting Mike Roby, a seasoned professional with a rich history in the MedTech industry. Mike's story begins in the north of the UK, where he grew up in a hardworking environment. His father, a coal miner, instilled in him the values of perseverance and determination. These early…
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S2E06: “Pioneering Uncharted Territories”, with Carolina Aguilar, CEO & Co-Founder of INBRAIN Neuroelectronics
45:19
45:19
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45:19
Let’s welcome in this new episode of The Marketing Consultation Carolina Aguilar, a dynamic and inspiring leader in the field of MedTech, specifically in the area of brain neuroelectronics. Carolina shares her journey from a successful career track at Medtronic to INBRAIN Neuroelectronics, a company that is developing a platform based on graphene t…
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S2E05: “Creating Intersections to Accelerate Transformative Innovation”, with Michael Hill, Global Head, Science & Technology and Innovation at Science Innovations L.L.C.
33:32
33:32
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33:32
In this episode of The Marketing Consultation, we had the pleasure of hosting Michael Hill, a seasoned innovator and leader in the healthcare industry. Michael shared his insights on innovation, leadership, and the importance of critical thinking in driving transformative changes in healthcare. Michael's passion for making impactful changes in heal…
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S2E04: “Growing up in Kenya, Thriving in Medtech: A Rising Star’s Journey”, with Benazir Premji, Director of Marketing & Commercial Excellence at Distalmotion
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43:45
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43:45
Welcome to another episode of The Marketing Consultation, where we delve into the journeys of inspiring professionals from the healthcare industry. In this episode, we are joined by Benazir Premji, one of our former Edwards Lifesciences’ colleagues and currently the Director of Marketing and Commercial Excellence at Distalmotion. Benazir's journey …
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S2E03: “From Strategy to Execution: The Importance of Actionability”, with Mathieu Badard, Vice President & General Manager, Joint Replacement, Europe at Stryker
40:20
40:20
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40:20
In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker. Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledg…
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S2E02: “Cultivating a Growth Mindset”, with Ghada Farah, SVP Interventional Systems, EMEA at Terumo Europe
42:46
42:46
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42:46
In the latest episode of The Marketing Consultation, we are thrilled to host Ghada Farah, Senior Vice President, Interventional Systems EMEA at Terumo Europe. Ghada is a visionary leader who has seamlessly blended a customer-centric approach with transformative leadership strategies. Ghada's journey is a testament to the power of adaptability, resi…
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S2E01: “The Power of Self-Reflection and Intentional Leadership”, with Clément Rey, Sr Marketing Director, Cranial Spinal Technologies Western Europe at Medtronic
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44:21
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44:21
Welcome to the second season of The Marketing Consultation. In this episode, we have the pleasure of hosting Clement Rey, a seasoned Medtech industry leader and a Co-Active Coach in training. Clement's journey is a testament to the power of self-reflection and continuous learning. His career began with a series of exciting experiences abroad, inclu…
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S1E06 : “Lifelong Learning and Agility – A Key to Success”, with Stefan Holzer, VP International at AliveCor
45:12
45:12
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45:12
In this episode of The Marketing Consultation, we are joined by Stefan Holzer, a passionate medical device, patient and customer focused leader currently serving at AliveCor, and bringing a wealth of experience from his 16-year tenure at Medtronic and his 25-year experience in MedTech. Stefan emphasizes the importance of brain agility in his curren…
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S1E05 : “Taking a Leap of Faith: From Paris to New York”, with Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network
21:38
21:38
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21:38
In this episode of The Marketing Consultation podcast, Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network, a MedTech company based in the US, recounts her journey of relocating from France to the US, a move initially prompted by her husband's career. Emma's choice to join Butterfly Network after over 11 years at Me…
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S1E04 : “Passion for People: from MedTech Marketing to Professional Coaching”, with Luca Allaria, Certified Professional Coach and Trainer
41:24
41:24
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41:24
Get ready to be inspired by Luca Allaria's journey from a high-profile medtech marketer to becoming a certified professional coach. Luca's story is one of determination and passion for supporting others, finding solutions, and sharing his experience. He found joy in supporting others, and after experiencing the benefits of coaching himself, he deci…
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S1E03 : “Leading with Purpose”, with Annette Brüls, CEO of Medela
43:44
43:44
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43:44
Are you interested in learning about the fascinating insights shared by Annette Brüls, the CEO of Medela, on the future of the medtech industry and the importance of having a clear vision and a strong culture that supports diversity and inclusion? In this inspiring podcast episode, Annette shares her valuable experience of over 30 years in the medt…
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S1E02 : "Beyond the Product – Transforming to Achieve Customer Success & Differentiation", with Alberto Andolina, VP Customer Marketing & International Transformation, Diabetes at Medtronic
50:23
50:23
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50:23
Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Tra…
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S1E01 : "Meet Fabienne & Greg and Learn About The Marketing Consultation – Our Commitment to Supporting Healthcare Marketers"
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In this inaugural episode of The Marketing Consultation podcast, hosts Greg Servotte and Fabienne Durat introduce themselves and share their motivations for creating the show. Tune in to discover what topics they'll cover in upcoming conversations with expert guest speakers, and how you can benefit from their insights to achieve marketing success. …
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