Personal Branding Podcast for high achievers. Package Your Genius delves into personal branding, business, personal development, and career topics like overcoming imposter syndrome, pitching your brand to the media and speaking up at work to take credit for your accomplishments.
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PYG 164 - Branding yourself when you RESENT what you USED TO LOVE about your brand
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Join me for Resonance & Relevance - my brand new storytelling workshop. Learn more and register here. Let me be honest for a second. I have encouraged clients to make themselves visible for YEARS. But some time ago, I began to question the point of it all. Yes. I had to sit with the truth of how tiresome visibility actually was - even for me. With …
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PYG 163 - What happens when you have to disappear, regroup, and communicate your COMEBACK?
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12:32
Sometimes, you have to disappear for a while... It can feel oddly vulnerable to disappear from public view - whether your version of public view is social media, a public speaking circuit, or the networking rooms for your industry. But EVERYONE disappears at some point - whether they leave a job, lose a job, have a baby, bury a parent, shutter thei…
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PYG 162 - How to overcome the Imposter Syndrome that's holding your brand back
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14:37
Imposter syndrome is real, but there’s a fix: radical self-discovery. Radical self-discovery isn’t just a nice to do, it’s a must-do. And it’s a must-do on a REGULAR basis if you want to step into the highest level of your purpose and live the most empowered version of your personal brand.Door packageyourgenius
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PYG 161 - Prayer and meditation as a personal brand strategy
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On today's episode, I take you behind the scenes of the morning routine that changed everything and helped me OUTGROW my goals. This new morning routine changed EVERYTHING - the consistency mixed with intention helped me outgrow my prayers in 30 days. Many thanks 🙏🏾 to Kailei Carr @kaileicarr Ash Johns @ashinspires Monique Ruffin @moniqueruffin and…
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PYG 160 - 5 Ways You're Not Monetizing Your Personal Brand (And How to Fix It In the Next 30 Days)
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21:34
The end of the year is the perfect time to manifest money quickly. Many people are thinking about how they want to make changes in their lives, or may be reflecting on what they didn't accomplish this year that they need to bring back into focus. This is where you come in. How can you position your skillset as the solution to someone's end of year …
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PYG 159 - Write it down (REWIND)
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Another rewind episode finds us here. This one is a bit personal, I've noticed a pattern with myself lately. I've been getting these confirmations about the things I'm doing that correspond to practices and worlds I'm not well-versed in. I heard the same message from two different people in as many days so I thought - hmm - maybe that's a podcast! …
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PYG 158 - From seeking to SOUGHT AFTER - How to become KNOWN (Rewind)
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I’ve never done a rewind episode, before but I was reminded by how many episodes I’ve recorded (157 and counting, yay!) AND how everyone listening hasn’t necessarily been here since the beginning. And even for those of you who HAVE been here since the beginning, some episodes bear repeating, so here we are. I’ve been thinking a lot about the intent…
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PYG 157 - Land a mainstream BOOK DEAL to explode your personal brand
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You can land a mainstream book deal during a pandemic without a huge following... 🤯🤯🤯 After working together in our PYGA Agency program this spring and summer, our longtime client and academy alum Amber Cabral, a diversity consultant and Fortune 500 trainer, landed a mainstream book deal with Wiley Press. It all happened really fast - Amber wrote t…
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PYG 156 - Where Package Your Genius is Going...
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21:10
A little update about where the Package Your Genius podcast is going... I haven't sat down to record an episode of Package Your Genius in eight months and for that, I need to be straight up with you and offer my sincerest apologies. When the year started, I was in a season of searching that took me a little longer than it usually takes at the begin…
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PYG 155: Who's keeping you from seeing yourself clearly?
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19:25
As a personal branding coach to high achievers, I have a special insight into the inner lives of many of my clients. And one unfortunate thing many of them have in common? They don't see themselves clearly. Their possibility and their potential for GREATNESS is often obscured by a lack of self-awareness. So they downplay their gifts, sell themselve…
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This past fall, I had the pleasure of working with conscious business and brand strategist Ash Johns in Package Your Genius Academy. Ash has quite the bio; trained in corporate advertising, she's also highly spiritual and intuitive. Her spiritual talents and passion for social equity inform her current business where she works as a psycho-spiritual…
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PYG 153: Multi-passionate is a MYTH
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A common idea keeps many high achievers stuck in analysis paralysis. It's the inability to decide on a focus area because they are admittedly 'multi-passionate.' Every day, talented professionals fail to move their brands forward because they can't pick a direction. I've talked to many people who feel they need a separate website, distinct social m…
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PYG 152: Build on Your Foundation
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21:12
Trying to figure out the next level of your brand? As much as you may think you need to start from zero and do something completely brand new, the key may be to go back to the beginning so you can see how you've always been able to summon success. Go back. Back to the early days. Back to those foundational experiences that defined you early on. How…
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PYG 151: The Snowball Effect
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25:18
Activating a project requires a different type of energy than maintaining a project. You won't always have to work as hard to maintain something as you had to work to get it off the ground. If like me, you're a high achiever who's grown accustomed to striving, that may feel unfamiliar to you. But at some point, after you've put in the work, underst…
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PYG 150: Put Yourself in Position
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This past weekend, I decided to honor the life and legacy of Dr. Martin Luther King, Jr. by doing a write-a-thon with my kids. We each have a dormant writing project that could use a little intentional time and focus - Connor has a new fiction project, Logan has a fiction/comic book project, and I have another non-fiction project in the works. So w…
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PYG 149: What's going on underground?
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14:24
One of the biggest lessons I've learned from nature is this: the leaves and flowers of any growing plant are not visible all the time. And the same is true for us as ambitious high achievers. Even though we may want to be perpetually "in bloom", that's not realistic. This time of year, it's easy to get swept away in the energy of a new year. Fresh …
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PYG 148: What would happen if you gave yourself more credit?
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For high achievers, it's common for us to become immune to our accomplishments. Before the triumph of a win has settled in, we're on to the next. After jumping a major hurdle, we've already mentally raised the bar again before our feet even touch the ground. The danger is that doing this creates a diminished and completely false self-image. We're B…
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PYG 147: Perfectionism is costing you the gift of PRACTICE
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I don't know about you, but I've never gotten really good at something without a ton of practice. And yet, when we get caught up in our perfectionism, we rob ourselves of the valuable practice that would make whatever we're contemplating, well, perfect. When we don't put ourselves out there, we miss out on the practice of sharing our ideas clearly …
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PYG 146: The case for IMPERFECT ACTION
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You don't need a perfect blueprint to lay the first stone. And yet, as high achievers, many of us would rather wait until we have the most failproof plans before taking the smallest action. But action, no matter how imperfect, will refine even our best plans. I learned this (again) recently when I decided to make a pivot. I went from hosting a one-…
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PYG 145: Are you being obedient to the call of your path?
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If you're anything like me, you've probably had a zillion ideas that somehow 'magically' dropped into your spirit - things you somehow knew you were supposed to be doing, or chances you new you were supposed to be taking, but you couldn't explain how you knew exactly what you knew. You may call it intuition, your inner knowing, God or the Holy Spir…
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It's The Fifth and Final Day of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here and Day Four of the challenge here. Today, we're going to take everything we brainstormed and wrote down in the challenge workbook and use it to map out the month by mon…
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PYG 143: What can you LAUNCH and SELL to generate more revenue next year
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It's Day Four of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here. Today we're going to think through what we need to launch in the coming year to increase our revenue. What program or service is it time for you to launch? What is your existing audie…
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PYG 142: What's your plan to increase your visibility?
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It's Day Three of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here. Today we're going to focus on what we need to promote in the coming year to increase our visibility. What vehicles are you using to promote yourself next year? What times of the year will you be reaching out to media? W…
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PYG 141: What assets do you need to create to optimize your brand?
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11:07
It's Day Two of the Brand with Purpose challenge! If you missed Day One of the challenge, listen to that episode here. Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms. What you are going to add to your platform? What can you evolve? To give you some examples from my own brand platform…
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PYG 140: Your brand needs an intentional plan for 2020
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I’ve done some fun daily challenges on my podcast this year - in June and October I podcasted every day of the month. As we approach a new year and decade, I wanted to do another daily challenge, but I wanted to do it with you. For this podcast challenge, I’ve carved out time for us to work together over 5 days to accomplish one big goal: map out o…
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