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Queries, Qualms, & Quirks asks published authors to share their successful query letter and discuss their journey from first spark to day of publication. Author Sarah Nicolas interviews authors of all genres about how they got started writing, their writing process, getting their book deal, and their experiences with publication.
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Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, marketing your business, and learn more about Shopify. I’m your host, Sarah Jansel, a former 20 year corporate veteran and executive turned creative entrepreneur. Today I'm CEO of Jansel & Co where we help clients build, brand and grow awesome Shopify stores. My guests and I are excited to share some exclusive tips about how to start a business, grow a business, and feature so ...
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Oregon Coast Birdcast

Audubon Society of Lincoln City

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The Oregon Coast is a birder's paradise. Rocky shorelines, sandy beaches, teeming estuaries, and lush mountain forests provide idyllic habitat for shorebirds, raptors, songbirds, and a diverse array of other wildlife. Join host Paul Lask as he interviews experts on local birds, their ecologies, behaviors, and the challenges they face, and keep up with Audubon Society of Lincoln City for local birding resources and related projects on the Oregon Coast!
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Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products. In this episode, you will learn: - Who are gift guides …
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When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s …
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When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for you…
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Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business. In thi…
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PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn…
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Here’s the 6th episode of the “Best of the I Created That Podcast” series: If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster…
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Here’s the 5th episode of the “Best of the I Created That Podcast” series: Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to …
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Here’s the 4th episode of the “Best of the I Created That Podcast” series: The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners…
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What happens where the land meets the sea? In this episode, Paul talks to Liz Ruther (Pew Charitable Trusts) and Paul Engelmeyer (Bird Alliance of Oregon) about some of the most productive and threatened habitats on the planet - estuaries! As the connection between our upland forests and the ocean, estuaries are critical for water quality and biodi…
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Here’s the 3rd episode of the “Best of the I Created That Podcast” series: From Finance Consultant to Fashion Designer and Entrepreneur, our guest made a bold transition to building her own fashion business and building women up with her incredible brand. I sat down with Diana Nguyen, Podcaster and CEO of Madison / Savile, an influential lifestyle …
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Here’s the 2nd episode of the “Best of the I Created That Podcast” series: Ever wondered what the difference is between building a business on Shopify vs Etsy? Not sure where you should start or which platform is right for you? Well in this episode we talk about exactly that! I sat down with Taylor Smith, co-owner of Studio Sisters, to talk about h…
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Picture Book Author Jocelyn Rish joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Jocelyn Rish is a writer and filmmaker who loves researching weird and wonderful animals and sharing what she learns. Her first book was Battle of the Butts, about ten animals that do weird things with their butts. Her next book moved t…
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Here’s the 1st episode of the “Best of the I Created That Podcast” series: Lauren Hildebrand is a jack of all creative trades, but her specialty is creating amazing brand identities - that’s why she’s Jansel & Co’s brand guru. I sat down with Lauren to discuss how a brand is really your first and lasting impression - and something to invest in so i…
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Get ready to meet Genevieve Weeks, the founder and CEO of Tutu School, a collection of more than 100 boutique ballet schools for young children throughout the US, Canada, and the UK. Join host, Sarah Jansel, as she dives into Genevieve's journey into franchising success and uncover the secrets behind building a thriving dance empire. Join the conve…
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How can art alter how you look at the world? Today Paul talks to Nora Sherwood, science illustrator and nature artist about her work drawing and painting birds and other wildlife. Nora shares how she came to this work later in life, leaving a career in tech to learn how to become an artist. She discusses the process of working with scientists to co…
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Have you been putting off giving your online store a good once-over? Maybe you’ve got a list of things you’d like to change. Now’s the time to start fresh! Spring cleaning isn’t just for your home; it’s a great opportunity to take stock of what’s happening in your online store and see where you can make improvements. Join us as Sarah Jansel, the ho…
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Get ready for an enlightening conversation as we dive into the world of podcasting success with Christine Santos on the I Created That Podcast! Host, Sarah Jansel, had the pleasure of featuring Christine Santos, a seasoned business mentor with over 30 years of corporate expertise. Christine's journey is one of inspiration and innovation. From pione…
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Young Adult Author Kristi McManus joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Kristi McManus is a Registered Nurse by trade, but avid reader and enthusiastic book lover all her life. Her debut novel, Our Vengeful Souls, was released Summer 2023 by CamCat Books. When she isn't writing, she enjoys photography, art…
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Get ready for an inspiring journey as we delve into the world of balancing business and hormones, navigating peri/menopause with ease. In this episode, Sarah Jansel interviews Kerri Hallman, the creator of the Balanced Bodies Program for women over 40. Join the conversation as we explore: Understanding peri/menopause and its impact on women The cha…
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Dive into the dynamic world of TikTok marketing with our latest episode on the I Created That Podcast, featuring the insightful Vanessa Alessi, owner of Digital Artisan Agency. As a seasoned expert, Vanessa pairs product and service-based business owners with TikTok creators for influential campaigns that drive success. Join host Sarah Jansel as sh…
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Picture Book Author Anna Lazowski joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Anna Lazowski wrote her first picture book for a class assignment in the sixth grade and has been creating stories ever since. Now an award-winning radio producer, Anna has an MA (Journalism) from the University of Western Ontario and …
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Embark on a sensorial journey with host Sarah Jansel on the I Created That Podcast, as she engages in a delightful conversation with Hayley Rose, the visionary behind Harborside Bath & Body. After a remarkable 27-year career in corporate America, Hayley ventured into entrepreneurship, opening an organic Bath & Body store that stands out for its coa…
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Offshore wind energy is in the news. While it’s a potentially promising step toward decarbonizing the grid, conservationists and fishermen alike share concerns about its potential impacts. In this episode, Paul talks to Ann Vileisis, President of Kalmiopsis Audubon Society and independent scholar about the recent proposals for offshore floating tur…
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Join host Sarah Jansel on the I Created That Podcast for an enthralling conversation with Mara Smith, the founder of Inspiro Tequila. From a seasoned attorney and corporate strategist to a passionate entrepreneur, Mara's journey is one of determination and vision. In this episode, Mara shares the experiences and inspirations that led her to establi…
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YA Author Jennifer Chen joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Jennifer Chen is a freelance journalist who has written for Oprah Daily, Real Simple, and Today. Her debut YA rom-com book, Artifacts of an Ex, is out now. Jennifer: Query | Website | TikTok | Twitter | Instagram | Amazon | Bookshop | Libro FM Q…
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Step into the world of holistic well-being with Colette Brown on the I Created That Podcast. Join host Sarah Jansel in a captivating conversation as Colette shares her inspiring journey from two decades of being unwell to embracing a lifestyle dedicated to wellness. As a personal wellness advocate, Colette is on a mission to facilitate radical tran…
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Join Sarah Jansel on the I Created That Podcast for an inspiring conversation with Kailan Carr, a former teacher with a passion for prioritizing playtime in the digital age. Kailan, the founder of Kailancarr.com, specializes in providing screen-free activities through printable resources, quiet book patterns, and page kits. With a master's in liter…
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YA Author Allison L. Bitz joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Allison L. Bitz hails from Lincoln, NE, where she lives with her spouse, two kids, and various rescue pets. When she’s not writing a novel or a song, Dr. Bitz is helping clients in her private counseling practice, planning some form of politic…
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Join host Sarah Jansel on the I Created That Podcast for an energizing conversation with Hayley Luckadoo, a dynamic marketing coach, motivational speaker, and the visionary founder of Females on Fire. Discover Hayley's audacious journey, from launching a hobby wedding planning business in her college apartment to creating a thriving multi-passionat…
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Paul talks to CJ McCarty, Curator of Birds at Oregon Coast Aquarium about working with seabirds at the aquarium! The Seabird Aviary at Oregon Coast Aquarium is home to six species of birds including Black Oystercatchers, Common Murres, Pigeon Guillemots, Tufted Puffins, Horned Puffins, and Rhinoceros Auklets. CJ shares how she went from being a you…
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Embark on a captivating journey of transformation with Nicole Haney, a multifaceted entrepreneur, business coach, speaker, and podcaster. Join host Sarah Jansel on the I Created That Podcast as she delves into Nicole's inspiring narrative, exploring her evolution from corporate life to the owner of the beloved health food bakery, Boho Bars, and ult…
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Join us on the latest episode of the I Created That Podcast as we sit down with Kaitlin Mitchell, the visionary Founder behind Rutabaga Education and Rutabaga Garden Tools. A former elementary school educator with a master's degree in Cross-Cultural Education, Kaitlin is on a mission to educate and create incredible experiences for kids and familie…
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Picture Book Author Janelle Harper joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Janelle Harper is a Bronx native who enjoys storytelling through dance and ballpoint pens. She finds inspiration for children’s stories in city living and the diverse experiences of the African Diaspora. Janelle is passionate about cr…
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Join us for a milestone 100th episode on the I Created That Podcast with host Sarah Jansel, featuring Andrew Bryden, a VP Marketing with a rich background in driving growth, product, brand, and customer profitability. With experience as a marketing consultant and contributions to esteemed organizations like Conestoga College, Sunlife Financial, Bla…
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Embark on a journey of wholesale success with host Sarah Jansel on the I Created That Podcast, featuring episode 99 with Moni Ainslie, a Wholesale and Sales Funnel Expert, and Creative Director. Join Sarah and Moni as they delve into Moni's remarkable 13-year journey, beginning with her first product business, which she sold to over 100 stores. Dis…
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Horror Author Nora Fussner joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Nora Fussner has a BA from Sarah Lawrence College and an MFA from CUNY Brooklyn College. Her debut novel, The Invisible World, was published by Vintage in September 2023. Other work has appeared in Longleaf Review, Brooklyn Review, and Electr…
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IImmerse yourself in the captivating world of bespoke art rugs with host Sarah Jansel on the I Created That Podcast. In episode 98, Sarah engages in a vibrant conversation with Toronto-based entrepreneur, local artist, and rebel, Anthony Hellman. With over 30 years of industry experience, Anthony stands out for creating one-of-a-kind art rugs that …
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Follow the inspiring journey of Jessica Smith, a passionate entrepreneur dedicated to infusing JOY into homes through curated home decor and personalized gifts. During the episode, we dive into Jessica's story, exploring her transition from history teacher to a dreamer with two thriving businesses: JesSmith Designs and Script and Grain. Join the co…
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MG Author Kate Fussner joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Kate Fussner is a novelist, teacher, and accidental poet living in Massachusetts with her wife and dramatic dog. When not reading or writing, Kate can be found baking, spending time with her family, or singing her favorite musicals. Kate believes…
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Get ready for an enlightening conversation with Ronica Cleary, an award-winning publicist and Founder & CEO of Cleary Strategies, a full-service public relations agency. Ronica shares insights into the powerful synergy of affiliate marketing and PR in boosting business. Join us as we explore: Ronica's journey into PR and her passion for it The dyna…
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Join us for an exciting conversation with Chloe Homan, the founder, creator, and CEO behind the curly hair empire! Chloe, the force behind Frizz & Frillzz and Curlfriend Collective, has inspired women worldwide to embrace their unique curls and personal style. In this episode, we explore: Chloe's curly hair journey and early inspirations Building a…
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Fantasy Author Rose Black joins Queries, Qualms, & Quirks this week to discuss her journey to publication. Rose Black is a combination of anxiety and dyslexia in a hoodie, bi, a professional computer wrangler, and mother to the world’s wiggliest child. She’s lucky enough to live in the historic city of Bath and is capable of eating her weight in su…
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Join us for an empowering conversation on creating healthy habits in life and business with the incredible Zakariyyaa Lissade. Zakariyyaa, with nearly 9 years of experience in the healthcare field, is on a mission to help people become healthier and wealthier from the inside out. In this episode, we dive into: Zakariyyaa's background and mission Nv…
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Discover the future of beauty, health, and wellness in 2024 with the brilliant Julie Shen, founder of Springstead. Julie, with over 15 years of experience incubating, developing, and launching new businesses, shares her insights and expertise. Join the conversation as we explore: Julie's background and her work with purpose-driven founders and orga…
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Unlock the power of podcasting for your business with the insightful Jessica Milanes, the owner of Smart Podcast Solutions and a seasoned professional in the financial services industry. Join the conversation as we dive into: Jessica's journey from the financial services industry into the world of podcasting How Smart Podcast Solutions supports cli…
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Get ready to explore how to think like the C-Suite with Carlyn Bushman, a former corporate executive, small business owner, and advocate for women-owned businesses. Join the conversation as we dive into: Carlyn's transition from corporate to entrepreneurship The decision to start her own business Bringing the C-suite mindset to small businesses The…
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Get ready to learn about the world of trademarks with intellectual property attorney and copywriter, Lauren Bercuson from LB Legal Creative. Join the conversation, we explore: Lauren's journey from a 9-5 to an entrepreneur The importance of trademarks for product and service-based businesses Smart start strategies for entrepreneurs The difference b…
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Join us in an inspiring episode as we sit down with Lia Garvin, an accomplished author, speaker, and dedicated business consultant. With a rich background spanning over a decade, Lia's professional journey has been a remarkable one, having worked with leading tech and finance giants like Google, Microsoft, Apple, and Bank of America. Her extensive …
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In this episode, we have the pleasure of delving into the world of PR and business strategy with Beth Nydick, a seasoned TV production expert, accomplished author, and an invaluable resource for those looking to transition from "Undiscovered" to "Unforgettable." Throughout this enlightening conversation, we uncover the following: An introduction to…
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