Beste Marcus Hernandez podcasts (2024)

1
Slowing Down to Speed Up: 3 Strategies to Unblock Your Sales with Jen Allen-Knuth 44:39

29d ago44:39

44:39

"Don't lead with the solution. This is my number one tip for agency operators. And it's my number one tip for traditional sellers, SaaS sellers—anybody who is trying to get someone to work with them." Are your sales suffering? Are you finding it harder to get calls and close deals? Are you looking for ways to run cold outreach or follow-up after an…

1
How to Win and Manage Enterprise Clients with Alex Birkett 44:36

1M ago44:36

44:36

Are you struggling to differentiate yourself in a saturated market? Are you finding it hard to win enterprise clients and manage complex relationships with them? On the other hand, perhaps you’re looking for ways to create high-quality content at scale, or demonstrate the long-term value of SEO to your stakeholders and clients? If any of those reso…

1
How to Get More Money Per Client Without Doing More Work with Raul Hernandez Ochoa 49:39

1M ago49:39

49:39

Tired of working harder for the same (or less) money? Frustrated by clients who don't value your expertise? Or perhaps you’re dealing with: – Razor-thin profit margins; – Clients who nickel and dime you; – Difficulty scaling without burning out; – Sales processes that feel like pulling teeth? If so, this episode of Agency Journey is for you. Raul H…

1
The 10 FTE Wall: How to Scale Your Agency Past 10 Team Members 46:51

2M ago46:51

46:51

"The value of an hour of your time as an agency owner, if you're growing, is never going backwards." In this episode of Agency Journey, Gray “The Martian” MacKenzie joins Kuba to discuss the challenges and strategies for agency owners scaling their businesses beyond 10 full-time employees (FTEs). Gray shares valuable insights on both the psychologi…

1
From Agency Exit to Building Companies on the Back of an Audience with Marketing Max 38:33

2M ago38:33

38:33

“If a handful of 20 year olds can service millions of dollars a year in revenue—your agency can, with very little stress and very little complications. And your newsletter can, too.” Marketing Max is a serial entrepreneur and growth marketer with a seven-figure agency exit under his belt. He's the man behind the Growth Daily marketing newsletter, r…

1
Clarity Is Kindness: How Being Direct Will Help You Grow Your Agency 57:25

2M ago57:25

57:25

"Clarity is not the natural state of things. It is a discipline that we have to build into ourselves and into our organizations to create clarity for the team. The outcome is well worth it." In this episode of Agency Journey, Kuba talks with Gray about the importance of clarity in agency leadership and operations. Gray emphasizes that clarity is a …

1
Niching Down, Video Content Mastery, and Time Tracking for Agency Growth with Tycho Luijten 41:14

2M ago41:14

41:14

“We have to optimize the business just like a hotel optimizes their business—because you can only sell your time once, and we're in the business of selling time." Tycho Luijten is the CEO and co-founder of Dapper, a B2B marketing agency focused on helping scale-ups set up marketing engines that deliver inbound leads. With offices in Rotterdam and L…

1
Growing a 300-Person Global White Label Agency with Damian Papworth 57:09

3M ago57:09

57:09

"I can't grow if I'm doing the same stuff that I was doing last year. So for me to grow, I need to give my leaders space to grow in so that they're doing the stuff that I was doing last year—and then I'm doing something different. That's my yardstick for a good year." Damian Papworth is the founder and managing director of Globital, a white label d…

1
Viking Accountability: Prioritizing Work and Finding Time for Rest with Ben Catley-Richardson 47:28

3M ago47:28

47:28

Ben Catley-Richardson is the "Accountability Viking" for agencies, helping owners of 3-5 year old agencies grow beyond their own capabilities. With a background in video game journalism and a passion for Norse mythology, Ben brings a unique perspective to agency growth and accountability. In this episode of Agency Journey, Ben shares insights on th…

1
Upskilling Your Clients and Building a Culture of Experimentation with David Arnoux 46:10

3M ago46:10

46:10

"Going from a company of know-it-alls to a company of test-it-alls—that's really powerful at the organizational level. And it makes people's work so much more meaningful." David Arnoux is the co-founder and CEO of Growth Tribe, one of Europe's leading EdTech providers focused on bridging digital skills gaps within organizations. With a background i…

1
The Keys to a Profitable Podcast: Niching, Formats, and Production Tactics with Hector Santiesteban 45:50

3M ago45:50

45:50

"Trust is only built through time. It's very hard to build trust through any other mode than time. And that's what's great about having a podcast." Hector Santiesteban is the founder of Amplafy Media, a podcast production company helping businesses leverage podcasting to drive revenue. In this episode of Agency Journey, Hector shares insights on us…

1
Niching Down, Planning for Digital Marketing Success, and Adapting to AI with Corey Morris 52:13

3M ago52:13

52:13

Corey Morris is the owner and CEO of Voltage Digital, a specialized digital marketing agency focused on search marketing and websites. He's also the author of "Digital Marketing Success Plan", a new book aiming to help businesses worldwide make digital marketing predictable with a documented strategy and objective, actionable plan. In this episode …

1
From Mommy Blogs to Multi-Billion Dollar Industry: The Evolution of Influencer Marketing with Cooper Munroe 22:41

4M ago22:41

22:41

"It was clear that there was so much power in individuals banding together to do something." Cooper Munroe is the CEO of The Motherhood, an influencer marketing agency founded in 2006, long before the term "influencer marketing" existed. Cooper shares the fascinating origin story of her agency, which emerged from a viral blog post during Hurricane …

1
How to Drive Pipeline Through LinkedIn Thought Leadership and a Strong POV with Garret Caudle 54:45

4M ago54:45

54:45

"Managing a CEO's LinkedIn account is a full-time job." Garret Caudle is the founder and CEO of Influent, a full-funnel LinkedIn marketing agency. With a background in scaling agencies and a passion for LinkedIn's untapped potential, Garret shares his expertise on leveraging the platform for thought leadership and business growth. In this insightfu…

1
The 40-Hour Conundrum: Rethinking Time Tracking for Modern Agencies 48:57

4M ago48:57

48:57

Is it ever possible to track 40 hours of work in a given week? If not, what should the benchmark be? What is time tracking for, anyway? And how to talk about it with your team members in a way that makes them motivated, and gives you good insights? In this episode of Agency Journey, Gray and Kuba discuss the challenges and best practices of time tr…

1
The Daily Stand-Ups Anti-Pattern (+ Alternative Async Methods for Planning, Trust, and Momentum) 47:59

4M ago47:59

47:59

In this episode of Agency Journey, Gray and Kuba discuss the pros and cons of daily standup meetings and explore alternative approaches for remote teams. They break down why many companies still rely on standups and offer strategies to instead build trust, maintain momentum, and improve planning asynchronously. Episode Insights: 💡 Daily standups ar…

1
Motorcycling In Vietnam, Scaling to 150+ Remotely, and Choosing Team Over Clients with Zach Boyette 57:54

5M ago57:54

57:54

"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …

1
Systematized Networking, Quick Revenue Wins, and Becoming the Hub and Spoke with Kurt Schmidt 50:14

5M ago50:14

50:14

“In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…

1
From White House Writer to Agency Founder: John Corcoran’s Playbook for Podcasting and Growth 25:23

5M ago25:23

25:23

John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…

1
Gray vs. AI: Client Success Strategies Based on Hard-Won Experience 30:17

6M ago30:17

30:17

In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…

1
Mentorship, Global Talent, Golden Handcuffs, and Hunters vs Farmers with Kasim Aslam 41:33

6M ago41:33

41:33

“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…

1
Crafting a Winning Hiring Process for Your Agency – Lessons Learned From Our Recent COO Recruitment 51:03

7M ago51:03

51:03

“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…

1
Paid Assessments, Collective Knowledge, and HubSpot's Future Trajectory with Adam Sharrow 28:31

7M ago28:31

28:31

"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…

1
A Special Announcement About the Future of Agency Journey 16:13

7M ago16:13

16:13

We’ve got an announcement to share about the future of the podcast. 👉 Don’t forget to follow and rate us on your preferred podcast platforms. We’re also on YouTube: @ZenPilotDoor Gray MacKenzie

1
Fixing Underperforming Businesses, Crafting Equity Deals, and Reclaiming Time with Casey Cavell 30:44

7M ago30:44

30:44

“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…

1
Overprioritizing Your Business, Setting Boundaries, and Finding Balance with Carlos Hidalgo 23:41

8M ago23:41

23:41

“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…

1
YouTube Content Ideas, Owner Mindset, and Recognizing Your Leadership Style with Ali Schwanke 28:13

8M ago28:13

28:13

“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…

1
Becoming Optional at Your Agency, Building Personal Warmth, and Leadership Development Programs with Karl Sakas 40:27

9M ago40:27

40:27

“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…

1
Humble Experts, Partnerships, and Managing Creative Work with Arianne Foulks 28:53

9M ago28:53

28:53

“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…

1
[Perpetual Traffic Feature] Project Management 101: Tools, Processes, and Habits with Gray MacKenzie 52:21

10M ago52:21

52:21

[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …

1
Working in Pods, Nurturing Talent, and Scaling a Full-Service Agency with Jesse Resnick 37:22

10M ago37:22

37:22

"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…

1
The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress 33:09

11M ago33:09

33:09

Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…

1
Productizing Design Services, Adopting EOS Mid-Growth, and Shopify Partnerships with Matthew McIver 31:44

11M ago31:44

31:44

Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…

1
Video Case Studies, Writing a Business Book, and Running a Partnership Program with Ian Garlic 30:48

1y ago30:48

30:48

Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…

1
Managing a Remote Marketing Agency Team Across 7 Time Zones with Janet Mesh 36:47

1y ago36:47

36:47

Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…

1
How Rocket Clicks Streamlined Operations And Improved Client Retention with EOS 31:36

1y ago31:36

31:36

Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…

1
How to Build a Resilient and Empowered Company Culture with Mark Abbott 40:04

1y ago40:04

40:04

Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…

1
How to Build Your Agency's Brand Through Your Team's Personality and Expertise with Jakub Grajcar 39:08

1+ y ago39:08

39:08

In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and …

1
Building Your Creative Fingerprint: Four Ways to Communicate with Your Audience Through Storytelling 45:40

1+ y ago45:40

45:40

Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo. Jay Acunzo, The founder of the Creator Kitchen, a membership progr…

1
How to Source, Screen and Select the Best Candidates for Your Agency 28:37

1+ y ago28:37

28:37

In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency. Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview te…

1
How Roger West Gained Structure and Scale Without Losing Creativity 29:50

1+ y ago29:50

29:50

Misti Ferris holds the “Integrator” seat at digital marketing agency Roger West Creative & Code, which means she ensures that everyone is dancing to the same beat called EOS (even the creatives). In addition to the Integrator role, Misti serves as Vice President of Operations, where her “3 M” mantra: marketer, minimalist and mom (of 4 daughters) is…

1
The Blueprint for Building a High-Growth Marketing Agency 31:03

1+ y ago31:03

31:03

William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue. In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate eff…

1
The Art of Building a Profitable and Effective Agency Mastermind 50:08

1+ y ago50:08

50:08

In this power-packed episode, we are joined by JJ Rusell, Partner and Director at Best Damn Agency Mastermind. Together with Gray, they delve into the importance of having a clear vision for mastermind groups, the value of strong connections within the community, and overcoming self-limiting beliefs. They also discuss strategies for building a succ…

1
The 5 KPIs for Sustainable Agency Growth with Karl Sakas 40:10

1+ y ago40:10

40:10

In this episode, Karl Sakas, Author, Speaker, Agency Consultant and Founder of Sakas & Company, joins Gray MacKenzie to discuss strategies & key metrics that agency owners should start tracking, and how it contributes to achieve sustainable growth and increased profits. Karl Sakas helps people at agencies make smarter decisions for smoother growth.…

1
How Pilothouse Scaled to 170+ Employees in Under 3 Years 31:23

1+ y ago31:23

31:23

In this episode, Andrew Stern, Partner, and COO at Pilothouse, a full-service digital marketing agency that helps DTC brands scale through performance marketing. Andrew shares insights into Pilothouse's unique partnership model with clients, how they've scaled to over 170 employees in just a few years, and the key sales and marketing strategies tha…

1
How to Build a Profitable Agency that Runs Without You 37:24

1+ y ago37:24

37:24

Mike Rose, Founder and CEO of Return On Energy, is a highly successful entrepreneur who has built multiple profitable agencies that can run without him. With a track record of accolades, including being named INC Best Places in America and a 3X Inc 5000 Fastest Growing Private Company, Mike shares his insights and strategies for creating a sustaina…

1
How To Boost Your Agency's Productivity and Efficiency with Soulful Leadership 34:55

1+ y ago34:55

34:55

Individuals with soulful character approach leadership with tremendous fervor. They possess a deep understanding of their organization's structure and prioritize bottom-up motivation over top-down. They recognize the importance of all team members. These leaders also value open communication with all employees, recognizing that each person plays a …

1
How to Build Profitable Agency Partnerships with Charlie Gaudet 38:40

1+ y ago38:40

38:40

In this episode, Charles "Charlie" Gaudet II, CEO of Predictable Profits. He is also the author of “The Predictable Profits Playbook" and host of The Beyond 7-Figures Podcast, joins Gray MacKenzie to explore the strategies and best practices for building successful and profitable agency partnerships. In this episode, you'll learn: Why it is importa…

1
How Implementing EOS Transforms Agencies to Ascend with Anne Shenton 24:20

2y ago24:20

24:20

In this episode, Anne Shenton, CEO of Ascend Strategy & Design, a HubSpot Diamond and Advanced CMS Implementation certified solutions partner, joins Gray MacKenzie to dig deeper into the impact of implementing EOS. Whether it's self-implementation or with a professional implementer, you will learn how an agency quantifies the impact of implementing…

1
A Lean Approach to Adapting Agency Changes and Innovation With Kevin Barber And Chris Dubois 37:07

2y ago37:07

37:07

Kevin Barber is the Head of Growth at Lean Labs, focused on helping innovative companies make their marketing profitable so they can scale. Father of 3, lives in Tampa, FL, and loves bikes, boats, and building brands. Chris DuBois is the CEO at Lean Labs, helping build growth teams and websites for brands that deserve to win. Father of 2, and husba…

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