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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “Tha ...
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On today's episode of the Copywriter on Call podcast, content strategist Felly Day shares need-to-know tactics to help photographers repurpose their content. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz ⭐ MEET FELLY DAY: F…
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In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She's been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie's used email to market her business as a…
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On today's episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ SUBSCRIBE AN…
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On today's episode of the Copywriter on Call podcast, Sara chats with Laurel Vines, brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words…
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In this episode, Sara shares her family's unexpected adventure as a hockey family and what she's learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. Head…
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On this episode, photographer Natasha Sewell, who's based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://…
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In this episode, Sara shares her take on generic, dull and uninspiring website copy and how to discover if your website falls victim to the need to be perceived as "professional." 🗣️FREE QUIZ: IS YOUR WEBSITE COPY BORING? https://whatsarasaid.com/boring-copy-quiz/ ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcas…
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On this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand and wedding photographer, Lynsey Prosser, about planning Sara's brand photography session for What Sara Reads, a Sioux Falls mobile bookstore for women. ⭐ MEET LYNSEY PROSSER: Hi, I'm Lynsey! I’m a creative at heart, I find joy in forming meaningful relationships, …
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In this episode of the Copywriter on Call podcast, Sara interviews brand designer and owner of Hey, Carl!, Carly Kewley. She shares her opinions and expertise about Midjourney, an AI-powered design platform, and what designers really think about Canva. ⭐ MEET CARLY OF HEY, CARL!: Hey there! My name is Carly, I was named after my grandpa Carl and gr…
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In this episode of the Copywriter on Call podcast, Sara reflects on her summer as a work-from-home mama to two growing sons. ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS https://podcasts.apple.com/us/podcast/copywriter-on-call/id1675583578 ⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY https://open.spotify.com/show/34JSQze17ISQs83SDpIQ6U?si=f5292021a…
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This episode shares my interview with Brittany Herzberg, SEO and Case Study Copywriter and the host of The Basic B Podcast. Topics covered in this episode: What inspired me to become a copywriter How my & Brittany’s career paths surprisingly overlapped How to keep website copywriting super simple What I wish more copywriters knew The best projects …
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On today's episode of the Copywriter on Call podcast, Sara interviews Erin Perkins, accessibility advocate and the founder of Mabely Q. In this episode, Erin shares the website design and copy considerations we as business owners can keep top of mind in order to ensure inclusive access to our digital content. ⭐ MEET ERIN: Erin Perkins is a champion…
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On today's episode of the Copywriter on Call podcast, Sara interviews Nicole Olson, a branding, portrait, and wedding photographer and private photo editor based in Sioux Falls, SD. Nicole recently planned a styled photography shoot for senior photographers, and she shares about her experience executing the styled shoot for other area photographers…
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In this episode of the Copywriter on Call podcast, I'm sharing five of my favorite ways to attract consistent leads to your business without relying so heavily on social media. Here's your challenge: choose ONE of these strategies, and start focusing on it this week! ⬇️ 1) Blogging 2) Email Marketing 3) Podcasting 4) Google Business Profile 5) Paid…
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In this episode of the Copywriter on Call podcast, Sara chats with Emily Blickhan, a maternity, newborn, and family photographer based in Wilmington, North Carolina. Emily participated in the most recent round of Storysale, What Sara Said's group coaching program, and throughout the program, Emily developed website copy that felt like her and was S…
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In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as wel…
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On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level with …
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On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in the client journ…
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In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my monthly writing member…
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CELEBRATE: It's the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara's the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what's happened since launching the…
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On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany's career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth about the SEO basics that photographer…
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On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to icky, robot-like ChatGPT results, bec…
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On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty's been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in 2024 and beyond. - Why so many creative busine…
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On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you've likely learned these lessons by running your business, too! 1) You have to repeat yourself. 2) Adaptability is key. 3) Patience is a virtue. 4) Co…
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On this episode of the Copywriter on Call podcast, Sara shares four strategies she's implemented in her business to make it easy for her clients to share their feedback. These aren't groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work with W…
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On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast. - What to know about the Profit First hype - Why finances and numbers feel so darn scary to us as creatives - How Val planned, both logistically and financially, for time away f…
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On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business! When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you. But one major mistake that…
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On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what's considered a luxury or "want to have" service. Whether you're a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your work when investing …
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This is a hefty one fans but we will not apologize. We talk with Scarleteer, Francesca, about the season finale and we wrap up our thoughts on the season and what we hope for the next one. We know its long but its so worth it; season 4 had a lot to unpack and talk about.Door Amanda Doyle, Lynsey Sale
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On this episode of the Copywriter on Call podcast, Sara interviews Brittnie Renee, who recently added "planner creator" to her job title. As a newborn and family photographer, a business coach and educator, a podcast host, a wife, and a mama, Brittnie shares the vision for her planner, how Sara's copy helped the project come together and feel real,…
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On this episode of the Copywriter on Call podcast, Sara interviews Colie James, family filmmaker and systems strategist. - What Colie misses (and doesn't miss!) about teaching - Colie's favorite ways to use Airtable and her Leads & Clients Hub product - Why Colie thinks the idea that systems are impersonal just doesn't add up - How to make automati…
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On this episode of the Copywriter on Call podcast, Sara reflects on what she calls her "year of launching" in 2023 and what she learned. - Meeting her copywriting guru, Ashlyn Carter of Ashlyn Writes - Launching this podcast in April 2023 - Launching Storysale, her group coaching program - Black Friday Prep School inside The Content Huddle, her mem…
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On this episode of the Copywriter on Call podcast, Sara chats with Jade Boyd, who is a business and productivity coach for service providers. Jade helps busy service providers simplify and scale their business with strategy and systems, so they can earn more, work less, and create a freedom-first business. She uses her signature Business Minimalist…
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Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That's just not going to cut it. And it might be enough to get your website off the ground, because, hello, we've all been…
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There are four different types of buyers, and they all need something different. So it's important that your photography website appeals to all four of these types of buyers, otherwise you’re missing out on booking a client. As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website ju…
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As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it's been a while since you've taken a peek at your photography website copy to ensure that it's communicating your value to your ideal client in the way you want it to do so, here’s my list o…
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Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website. After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how her busine…
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When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action. Your potential clients are currently facing a problem in their life that they're looking to address or solve, and your photography service might be that solution, but th…
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Website design goes hand-in-hand with your copy to make your sales page convert. Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you. Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk through some of the de…
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Your photography website homepage is the first stop for your dream clients, so it’s key to have a homepage that guides your dream clients from stranger to client. After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, a.k.a. your homepage. Tune in to hear the six must-have…
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Your photography website SEO could be the difference between being booked out and waiting for your next client to appear. Your dream photography clients are opening up Google and are searching for someone just like you, my friend. But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to your website. Tha…
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