In this weekly podcast, Lauren Hooker from Elle & Company transparently shares all of her online business and blogging strategies, branding and design tips, and marketing tactics to help creatives start and scale their business. Whether you’ve just taken the leap into entrepreneurship or you’ve been in the game for years, Lauren’s easy to understand, step-by-step teaching will help you pursue your passion on your own terms.
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017: Planning for your most productive year yet
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The New Year marks a clean slate. It’s prime time for planning and goal setting, and while you may plan and set goals with good intentions, you won’t be able to carry them out if you aren’t productive. So in this first Ellechat podcast episode of 2019, I’m sharing 7 of my best productivity tips to help you start this year off on the right foot and …
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016: Business spotlight on Sai Hossain of Crowdcast
1:01:20
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In this episode, Lauren discusses a recent shift away from online courses towards Software as a Service (SaaS) in the creative industry. She chats with Sai Hossain, the CEO & Founder of Crowdcast, about how he came up with Crowdcast, how he brought this platform to life, and where his business is headed in the future.…
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015: 3 ways to save time and expand your reach on Instagram
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In this episode, Lauren discusses three ways to save time and expand your reach on Instagram -brainstorm a big list of ideas, plan ahead, and batch tasks.Door Lauren Hooker
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014: Balancing life as a new full-time mom + part-time entrepreneur
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In this episode, Lauren discusses changes to the Ellechat format and five ways she’s balancing life as a new full-time mom and part-time entrepreneur after giving birth to baby Eli in April. Are you a working mom? Lauren would love feedback on this topic in the Elle & Company Community Facebook group: https://www.facebook.com/groups/elleandcocommun…
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While most people may be able to spot good design and bad design, few know exactly what makes some graphics more visually appealing than others. Designing eye-catching graphics isn’t a guessing game. In this week’s Ellechat, I’ll be sharing 7 simple design fundamentals that will help you create better business graphics today, regardless of your des…
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012: Big things I'm doing differently in 2018
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In this week’s episode, I’m sharing a sneak peek at what’s coming up for Elle & Company in 2018 and the big changes I’m making to my business. These changes aren’t a step-by-step plan at what you should be doing. Instead, they’re a preview of what you can look forward to. I’m going to be sharing why I’m switching things up and making adjustments so…
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011: Business spotlight on Lara Casey of Cultivate What Matters
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Lara Casey is the mastermind behind the popular PowerSheets goal setting planner and the author of two books, Make It Happenand Cultivate. She’s the business woman behind Cultivate What Matters, but she’s also a wife and a mom to three small kids. She leads a growing team of talented women, she’s in the process of writing her third book, she just s…
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010: Why I deleted 7,000 subscribers from my list
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I know the title of this Ellechat sounds crazy. We all try so hard to grow our lists; why would I ever delete over 30% of my subscribers?! No it wasn’t by accident. It was a strategic move that’s actually helped my list and increased my engagement. And I have the stats to prove it. I’m sharing those stats, along with the reasoning behind this seemi…
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009: How to handle the emotional ups and downs of running a business
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Pricing, branding, finding clients, bookkeeping, marketing - there are many hurdles to starting a business. But one of the biggest hurdles can often be ourselves. Are perfectionism, procrastination, and comparison holding you back from launching and building your creative business? If so, I’ll be sharing how I’ve learned to deal with all of the abo…
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008: How a non-salesy weekly webinar series can transform your business
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What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch. We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t…
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007: 12 proven ways to increase your website traffic today
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So you launched your website. You spent a bunch of time perfecting the design, layout, photos, and copy, and you even have your blog up and running. You check your analytics to see how many people are flooding into your site day after day, but the numbers are few. Where is everyone? It’s easy to get discouraged. Especially when a higher number of v…
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006: My simple, no-frills approach to launching new offerings
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There’s plenty of talk out there about marketing your products and services, but a lot of expert launch strategies involve intense email sequences (that often overwhelm your list), pay-per-click Facebook ads, lots of bonuses, product bundles, and so on. And while they may be helpful for some, these strategies can quickly get complicated and overwhe…
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005: So you're thinking of hiring an assistant?
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48:07
Creative entrepreneurs play many roles and wear many hats. So it’s inevitable that at some point, you might consider lessening your load and delegating tasks by bringing on the help of an assistant. Whether hiring an assistant is in your near or distant future, you probably have a lot of questions. When is the best time to bring on an assistant? Ho…
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004: How I grew my waiting list to 250+ prospective clients
1:00:29
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For new service-based entrepreneurs, one of the greatest challenges is finding, attracting, and booking clients. You may not have a large portfolio, a large audience, or client testimonials. You may not have much experience or expertise. And chances are, you’re probably in a very saturated, competitive industry. I remember being in that position. A…
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003: 24 time-saving hacks for busy entrepreneurs
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As a business owner, your time is limited. You’re wearing several different hats and juggling many roles, each of which requires precious time out of your day. And chances are, you probably don’t have many hours to spare. So I’ve rounded up my 24 favorite time-saving hacks - one for each hour of the day - in hopes of helping you create a little mor…
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002: Clever ways to use Instagram stories to promote your business
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44:35
Instagram stories are a fantastic, engaging way to promote your business and drive traffic to your website. But just like any great marketing platform, it can be hard to come up with clever content ideas. So in this week’s Ellechat, I’m sharing several clever ways to use Instagram stories that will differentiate your business and catch the attentio…
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001: If I were starting my business from scratch, this would be my game plan
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57:06
So you want to start a business. You have a ton of motivation and excitement at first, but all of a sudden reality sets in. There are so many tasks involved, the majority of which you’ve never tackled before. You’re way out of your comfort zone, overwhelmed by all the things that need to get done. Where do you even begin? Wouldn’t it be nice to hav…
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