Beste Joanne Sweeney podcasts (2024)

1
AI in Action: Transforming Communication in Local Government 28:50

23d ago28:50

28:50

In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with an industry expert, Michelle Bono, a member of the City-County Communications and Marketing Association (3CMA). We explore how local governments can effectively utilise AI to enhance their communication strateg…

1
The AI Era: Exploring Ethics, Policy, and the Future of Work 14:18

1M ago14:18

14:18

The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innovation, reshaping industries, redefining work, and raising important ethical questions. In this episode, we explore these critical issues and discuss th…

1
New Digital Marketing Apprenticeship Program Launched in Ireland 23:34

2M ago23:34

23:34

Exciting news from the digital marketing world! Ireland has just launched its first national Digital Marketing Apprenticeship Program, a major milestone in the country's education and training landscape. Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by Debbie Woodward, the interim national program manager, this…

1
Venture Capitalist Craig Shapiro 53:31

3M ago53:31

53:31

Ever wonder what a venture capitalist actually does? Or how one becomes one? In this episode, we discuss all that at more with Collaborative Fund founder Craig Shapiro.Door Michael Sachse and Bevil Conway

1
Museum Curator Dina Deitsch 53:11

4M ago53:11

53:11

How does a museum art exhibit come together? Dina Deitsch, the Director and Chief Curator of the Tufts University Art Galleries, tells us how she finds artists, arranges space, deals with staff administration, and also writes the text that appears on the wall.Door Michael Sachse and Bevil Conway

1
Architect David Nam 42:00

4M ago42:00

42:00

David Nam is an architect with Frank Gehry partners and has worked on iconic buildings around the world. In this episode, we ask David what drew him to architecture, how collaboration and critique works in his office, how he deals with opinionated clients, and what it's like to work with a world-famous architect.…

1
The Important Role of Media to Safeguard Democracy 36:24

4M ago36:24

36:24

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-maker…

1
How to Master Workplace Wellbeing in the Remote Working Age 32:56

5M ago32:56

32:56

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: Are we better off at work now than before the pandemic? What is workplace wellbeing? How can we master it as employers and managers? I take a closer look at how workplaces are changing for the better and some of the innova…

1
The New Rules of PR in 2024 32:24

5M ago32:24

32:24

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. It’s becoming mor…

1
Social Responsibility & Influencer Marketing Ethics 31:32

5M ago31:32

31:32

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of influencer marketing in 2024. But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did you know that there are laws in some Euro…

1
Celebrating 100 Episodes 1:00:24

5M ago1:00:24

1:00:24

Hello and welcome to Episode 100 of the Public Sector Marketing Show! It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems. We dive into all things public …

1
Influencer Marketing Trends 2024 30:13

6M ago30:13

30:13

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying influencers to create and brands paying i…

1
How to Manage the Threat of Deep-Fake in Public Sector 28:55

6M ago28:55

28:55

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. The combination of the Internet, social media, generative AI give those with malicious inten…

1
The Future of Jobs Report: Where now for marketers? 34:47

6M ago34:47

34:47

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. This disruption is being further affected by economic cr…

1
TikTok Trends for 2024 31:16

6M ago31:16

31:16

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changin…

1
AI Communications Use Policy for Public Sector 13:43

7M ago13:43

13:43

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in pub…

1
Big firm lawyer Shamita Etienne-Cummings 43:43

8M ago43:43

43:43

Have you ever wanted to interrupt a conversation with "I object"? Shamita Etienne-Cummings does that as part of her job, but also works for some of the largest companies in the world on their most sensitive intellectual property disputes. In this conversation we cover litigation, big firm practice, building your network, and finding satisfaction in…

1
Social Media SEO. What you need to know. 50:02

8M ago50:02

50:02

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish v…

1
X, Elon Musk’s First Irish Interview and the Impending Election Season 33:40

9M ago33:40

33:40

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up …

1
How to Communicate Sustainable Best Practice Effectively 32:25

9M ago32:25

32:25

COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts. But what came out of the conference was another urgent…

1
Public Sector Marketing Trends 2024 42:26

10M ago42:26

42:26

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s in store. Coming up in today’s show: Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024…

1
Software Engineer Ed Peters 50:22

10M ago50:22

50:22

We depend on software for so much, but how does it get written? What does it even mean to write code? And what impact will Generative AI have? Ed Peters, Executive Distinguished Software Engineer at Capital One, tells us!Door Michael Sachse & Bevil Conway

1
Our Year in Review 18:00

10M ago18:00

18:00

Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. We love what we …

1
The Christmas Special 21:41

11M ago21:41

21:41

Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out…

1
Sommelier Bill Jensen 33:09

11M ago33:09

33:09

How confident do you feel ordering a glass of wine? You're not alone. Bill Jensen's job is to make ordering wine fun and judgment free. And he's great at it. This podcast is fruit forward with a long finish.Door Michael Sachse & Bevil Conway

1
A Masterclass in Mobile Video Strategy 1:09:10

11M ago1:09:10

1:09:10

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. We prefer…

1
Data Scientist Alex Smolyanskaya 44:28

11M ago44:28

44:28

Data science is one of the fastest growing professions, in part because it is one of the newest. But what do they do (other than run regressions)? Alex Smolyanskaya, of head of data science at Abl, tells us about her work.Door Michael Sachse & Bevil Conway

1
7 Content Marketing Tools You Didn’t Know You Needed 36:48

11M ago36:48

36:48

In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content mark…

1
Are Public Sector Leaders Failing Public Sector Marketing Pros? 35:57

11M ago35:57

35:57

Welcome to Episode 86 of the Public Sector Marketing Show! In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it! Now, before you worry about me getting "cancelled," let me be clear—I hold…

1
Stand Up Comic Ophira Eisenberg 40:40

11M ago40:40

40:40

Making people laugh is amazing, but getting paid to do it is no easy feat! In this episode, Bevil and Michael are joined by Ophira Eisenberg, frequent host of the Moth, former host of Ask Me Another, and veteran stand up.Door Michael Sachse & Bevil Conway

1
Does Public Trust Matter? 30:59

11M ago30:59

30:59

Listen Now Episode 85: Does Public Trust Matter? Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by …

1
The Power of Fact-Checking for Public Sector 23:05

12M ago23:05

23:05

Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discov…

1
College President Joanne Berger-Sweeney 34:09

12M ago34:09

34:09

They don't teach you how to run a college in college. That's because it takes an array of skills that go well beyond the academic: you have to be good at leading, communicating, fundraising, and, of course, educating. In this episode, we speak with the President of Trinity College, Joanne Berger-Sweeney, who tells us how it's done.…

1
Mastering Communications for EU Projects 36:48

12M ago36:48

36:48

Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects. In this episode, we'll explore the intricacies of EU engagement rules, sh…

1
Physical Therapist Ethan Gramstad 34:26

12M ago34:26

34:26

There are so many professions that are interesting and fulfilling but that we don't hear of until much later in life. Physical therapy is a perfect example of that. In this episode, Michael and Bevil speak with Ethan Gramstad, a physical therapist, to understand how he got there and what he does.Door Michael Sachse & Bevil Conway

1
Lobbyist Israel Klein 42:46

12M ago42:46

42:46

You've probably heard of lobbyists, but do you know what they do? Or how you become one? In this episode, Bevil and Michael talk to Israel ("Izzy") Klein about being a lobbyist, whether we need lobbyists, and why Chuck Schumer is the hardest working man in politics.Door Michael Sachse & Bevil Conway

1
How To Tell A Compelling Story To Move An Audience 34:27

12M ago34:27

34:27

In this episode I am exploring the power of storytelling to move passive audiences into active participants online. Do you ever wonder what sets a great online story apart from the rest? Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. J…

1
Insights from the World’s Top Content Marketing Influencers 16:54

1y ago16:54

16:54

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.Door Joanne Sweeney

1
Rabbi Aaron Alexander 42:36

1y ago42:36

42:36

What’s it like to go to a funeral a week? Which is harder to officiate, a funeral or a wedding? More important, how do you decide you believe enough to become a religious leader? (And can it be done while having small children?) We learned that and more in a truly searching conversation with Rabbi Aaron Alexander.…

1
How to Use Chat GPT Ethically for Public Sector Marketing 28:18

1y ago28:18

28:18

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing. Hello and welcome to episode 80 of the Public Sector Marketing Show. Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you ge…

1
Anthropologist Mary Prendergast 47:14

1y ago47:14

47:14

There's more to anthropology and archeology than Indiana Jones! In this episode, Rice University Professor Mary Prendergast tells us about working in remote Tanzania, explains why poop is such an exciting find, and wonders if she should have been a vet.Door Michael Sachse & Bevil Conway

1
How to Gain PR Attention in a World of Digital Media Consumption 17:30

1y ago17:30

17:30

Hello and welcome to episode 79 of the Public Sector Marketing Show. My favourite research of the year is out and I share my top takeaways for public sector PR and media pros. The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy. Influencers continue…

1
Career Coach Michael Melcher 39:04

1y ago39:04

39:04

What does it mean to be a coach? Michael Melcher, the founder of M2 Leaders, and the author of "Your Invisible Network" and "The Creative Lawyer" is here to tell us. There's also a meta layer to this conversation because this podcast is all about career choices and experiences. Who better to discuss that with than someone who guides people through …

1
New York Times Reporter Cecilia Kang 50:36

1y ago50:36

50:36

"Get out your notebook, there's more." Michael and Bevil talk with New York Times Technology reporter Cecilia Kang about what it's like to be a journalist. Cecilia shares how she got into journalism, how she crafts stories, and Bevil learns that a "nut graph" is does not have an x and y axis.Door Michael Sachse & Bevil Conway

1
Doctor Clay Ackerly 48:32

1y ago48:32

48:32

All of us have been to the doctor, but what is it like to actually be one? Clay Ackerly, a primary care physician, tells us what it's like to balance caring for patients, staying up on the science, dealing with insurance, and managing burnout.Door Michael Sachse & Bevil Conway

1
Hollywood Showrunner Jordan Reddout 49:32

1y ago49:32

49:32

Have you ever wondered how television is actually made? In this episode, Michael and Bevil talk with Jordan Reddout, the showrunner for Hulu's "The Other Black Girl." Jordan shares what it's like to be inside the writer's room, what it means to be a showrunner, and also shares some stories about how Hollywood is not for the faint of heart.…

1
It's My Job: An Introduction 6:09

1y ago6:09

6:09

It’s My Job is a podcast about what work is really like. We interview guests from across the working world about not just how they got to where they are but what they do all day. In this episode, Michael and Bevil dicusss the impetus for the podcast and share a little bit about what you can expect from future episodes.…

1
7 Major Public Sector Marketing Shifts You Need to Adopt Now 35:05

1y ago35:05

35:05

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️ 2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers. We are now navigating a new trajectory of AI-driven marketing practice. In today’s show I take a closer look at…

1
Why my passion for public service drives public sector marketing results | Ep 77 25:00

1y ago25:00

25:00

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️ After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break. But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 202…

1
Best bits from the 2022 Public Sector Digital Marketing Summit 31:46

2y ago31:46

31:46

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience. It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day. Coming up in episode #76 Why public sector leadership need to role model…

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