Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.
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Welcome to The Franchise Story Podcast! Where we give you access to the stories, mindsets, and lessons learned by high performing Franchisees and the Franchise Founders behind the brands that they invested in. Your Hosts are Erik VanHorn and Brian Holmes. We are multi – unit, multi – brand franchisees with 20+ years of experience building our own franchise businesses. This is a niche podcast for listeners who want to hear the stories of people who have used Franchising to create businesses t ...
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Achieving the type of “freedom” you're seeking probably has already been done by someone else. So, why not just reverse-engineer the formula instead of re-inventing the wheel? Neel Parekh, CEO of MaidThis Franchise, interviews people who have already achieved Time, Location, or Financial Freedom and dive into their stories. The common thread: how to live life on your own terms.
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165. Leaving the 9-5 to start a Remote Cleaning Business (and Airline Points Hacks), with Matt Brazis of MaidThis Tampa
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In this episode, Neel chats with Matt Brazis, the owner of MaidThis Tampa. Matt shares his journey of leaving his nine-to-five job in medical device sales to start his own lifestyle business. He talks about his interest in entrepreneurship and the desire to build something that he can own and pass down for generational wealth. Matt also discusses t…
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Visionary vs. Operator: Why Every Franchise Needs Both to Scale With Jhana Li
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Are you stuck in the daily grind of running your franchise, unable to focus on scaling your business? Discover why understanding the visionary vs. operator dynamic could be the game-changer you’ve been looking for. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecre…
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164. How to Know if Franchising Is Right for You, with Adam Goldman Franchise Coach
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In this episode, Neel chats Adam Goldman, a franchise coach with experience in franchise placement. They discuss the role of a franchise coach, the types of people who are a good fit for franchising, and how to evaluate franchise brands. Adam emphasizes the importance of cultural fit and getting to know the person behind the franchisee. They also t…
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What KFC and Starbucks Taught George Tinsley Sr. About Franchising
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How do you turn adversity into a thriving business empire? Today's conversation is a masterclass in resilience, determination, and vision. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes George Tinsley Sr.,…
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163. The Hidden Secrets of the Franchise World, with Tim Michaels
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Tim Michael, founder of Kickstart My Franchise, shares his expertise in the world of franchising. He discusses his background and how he got into franchise brokerage. Tim provides insights on evaluating franchise brands, including the importance of looking beyond financials and considering factors like the item 19 and item 20 in the Franchise Discl…
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Social Media Strategies for Franchisors and Franchisees: Insights From Brynn Gibbs
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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van Horn welcomes …
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162. From Employee to Entrepreneur: Building a Business with Orlando MaidThis St. Pete Clearwater
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Orlando Reyla, owner of MaidThis St. Pete Clearwater, shares his journey of starting a cleaning business while still working a nine-to-five job. He discusses the challenges of balancing both and the support he received from his family. Orlando emphasizes the importance of having a clear why and being prepared for the hard work and challenges that c…
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Why Every CEO Needs a Second-in-Command With Cameron Herold
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What happens when your business hits a rough patch, and your franchisees are anything but happy? Discover why having a second-in-command can make or break your company’s future. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this powerful epi…
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161.Getting Lifestyle Freedom By Living Through Your Values, with Trenton Hughes of Unfounded Ventures
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In this episode, Neel chats with Trenton Hughes, the founder of a venture studio called TRIBE. They discuss the concept of venture studios, Trenton's journey from corporate to entrepreneurship, and the importance of finding freedom through aligning with personal values. Trenton also shares his experience of burnout and the lessons he learned from i…
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The Franchise Marketing Blueprint: Proven Strategies for Growth With Brooke Budke
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Are you a franchise brand tired of wasting time on trial and error? In this episode, Erik Van Horn sits down with Brooke Budke of Momentum Brands to reveal powerful strategies for customer acquisition, lead magnets that convert, and everything you need to fast-track your franchise growth. Join Over 5,500 Franchisees and Franchisors in our FREE Priv…
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160. From Corporate Ladder to Entrepreneurial Freedom with Winslow Marshall, Neoteric Brands CEO
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Winslow Marshall, founder of Neoteric Brands, shares his journey from corporate to entrepreneurship and the challenges he faced along the way. He discusses the benefits of gaining experience in a fully formed company before starting his own business and the value of starting earlier in entrepreneurship. Winslow also talks about his experience as a …
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Are Rapidly Expanding Franchises Built to Last? With Edith Wiseman of FRANdata
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How do you know if a franchise brand is as good as it claims to be? Dive into this episode to uncover the truth from an industry insider! Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Join Erik Van Horn as he sits down with Edith Wiseman, Presi…
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159. Embracing the Unknown: Launching a Cleaning Business with Akila, MaidThis McKinney
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Akila, the owner of MaidThis McKinney, shares her journey of starting her own location and leaving her nine-to-five job. She discusses her background in project management and her desire for more hustle and productivity. Akila talks about her fears and lifestyle changes when starting her business, as well as the support she received from her friend…
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Maximizing Profits, Minimizing Headaches: Hello Sugar's Franchise Model With Brigham Dallas
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Are you dreaming of running a profitable franchise with fewer headaches? Tune in to this episode as Erik chats with Brigham Dallas, founder and CEO of Hello Sugar Waxing Salon. Brigham shares how Hello Sugar has redefined the retail landscape and positioned itself as a leader in the rapidly growing hair removal industry. Join Over 5,500 Franchisees…
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158. Scaling Success: Leveraging Franchises for Entrepreneurial Growth with Erik Van Horn
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In this episode of the Freedom Formula podcast, Neel talks with Erik Van Horn, a franchise expert and host of the Franchise Secrets podcast. Erik shares his journey in the franchise world, from starting as a real estate investor to becoming a successful franchisee and investor in multiple franchise brands. He emphasizes the importance of learning f…
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From Operator to Investor: Franchise Expert Reveals His Path to Passive Investing
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Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr Are you ready to unlock the secrets of a thriving franchising career? Join Erik Van Horn as he takes you on a captivating journey through his 20-year experience in the world of franchising. In this …
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157. Remote Cleaning Businesses And Why They’re Awesome [Nik interviewing Neel]
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A different and fun podcast where Neel Parekh gets interviewed by Nik from Nikonomics. his journey in the cleaning industry and the unique aspects of his business model. He shares insights into the challenges and opportunities of running a cleaning company, particularly in the residential and vacation rental niches. Neel emphasizes the importance o…
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Why Franchises Fail And Others Flourish
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Ever wondered why some franchises skyrocket to success while others fade into oblivion? In this eye-opening solo episode, Erik Van Horn delves into his personal experiences with both winning and losing brands. He shares invaluable insights on what sets a flourishing franchise apart from one that struggles. Join Over 5,500 Franchisees and Franchisor…
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156. From Employee to Franchisee: The All-In Commitment Journey with Nautical Bowls CEO, Bryant Amundson
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In this episode of the Freedom Formula podcast, Neel Parekh chats with Bryant Amundson, the CEO of Nautical Bowls, a franchise brand specializing in acai bowls. Bryant shares his journey of starting his first location and eventually franchising the business. He emphasizes the importance of being all-in as a franchisee and the need for coaching and …
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Franchise Brokers: When and How to Work With Them With Jeff Herr
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With an increasing number of franchises entering the market every year, it can take a lot of work to thoroughly evaluate and compare all the opportunities available. Because of this, many investors are turning to franchise brokers or consultants to help them narrow the field and help them make the right decision. But how do you get brokers to notic…
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155. Traveling the World, Building a Business in the Digital Nomad World with Freddy Lansky
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In this episode, Neel chats Freddy Lansky, a digital nomad and entrepreneur who has traveled to nearly 100 countries. Freddy shares his journey from backpacking through Europe to starting his own successful e-commerce business, iChess. He discusses the importance of taking risks, making pivots, and not getting stuck in analysis paralysis. Freddy al…
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The Blueprint for Growing and Building Wealth With The Lifestyle Investor Justin Donald
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For a limited time, Justin is offering a Free Strategy Session to our podcast listeners who would like to explore their options to become a Lifestyle Investor: https://lifestyleinvestor.com/strategy/?utm_campaign=pim-link-consultation-page Do you want to be a billionaire? Most people would probably say yes without thinking twice. But today's guest …
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154. From 9-5 Engineer to Starting 20+ Companies, with serial entrepreneur Ray Blakney
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Neel sits down with Ray Blakney, an accidental entrepreneur, who shares his journey from working in corporate America to starting his own businesses. He emphasizes the importance of having a clear why and setting realistic expectations when starting a business. Ray introduces his business, Productized Education, which helps individuals turn their s…
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The Winning Approach to Building a Successful Brand With Jim Bitticks of Dave's Hot Chicken
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Is the hot chicken business just a fad? Have you ever wondered why some brands dominate the market while others fade away quickly? Let's hear what today's guest has to say. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik Van…
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153. The #1 Mindset Shift Needed for New Entrepreneurs, with ex-Special Forces Mindset Coach Itamar Marani
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In this episode, Neel talks with Itamar Marani, a mindset coach with a diverse background in the military, private security, and Brazilian jiu-jitsu. The conversation covers topics such as living in Thailand, the experience of working for a Russian billionaire, the pursuit of wealth, and the mindset of successful entrepreneurs. The conversation del…
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What the Wealthiest Families Do With Their Money With Jim Dew
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Have you ever wondered how the rich make more money? In this insightful episode, Erik Van Horn and Jim Dew discuss wealth creation and management. Whether you're a beginner investor or a seasoned pro, you'll find valuable strategies to elevate your financial game. Discover how Dew Wealth Management distinguishes itself from other financial firms, o…
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152. Scaling a Coding School to 70 Locations (While Keeping Work-Life Balance), with Hansel, CEO of TheCoderSchool
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In this conversation, Neel chats with Hansel from the Coder School, discussing Hansel's background, journey into entrepreneurship, and the franchising model of the Coder School. They explore the importance of passion in business, marketing strategies, and the traits of successful franchisees. Takeaways Passion for the business and its impact on the…
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How an EBITDA-Focused Franchisee Scaled From 1 to 100+ Units With Raj Patel
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Is investing in the food industry a wise move? Does owning multiple locations guarantee profitability? In today's episode of Franchise Secrets, Erik and his guest, Raj Patel, tackle these crucial questions and more. They explore the intricacies of the food industry, highlighting the significance of unit economics and how franchisors can support the…
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151. “The Step-Path To Quitting Your Job & Living Abroad, with Jeff Hill of Hill Financial Group”
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Neel sits down with Jeff Hill shares his journey from corporate America to location independence, discussing the struggles, mindset shifts, and the decision to raise a family outside the US. He emphasizes the importance of multiple sources of income and the freedom to live life on one's terms. Takeaways Transitioning from corporate America to entre…
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What is Franchise Discovery Day? With Jeff Herr
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Discovery days, also referred to as “Meet The Team Day” or “Decision Day,” have been a marketing tool for franchisors for many years, and for some franchisors, they are the most crucial element in closing the sale. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecre…
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150. Running an Anti-Human Trafficking NGO & Entrepreneurial Values, with Buddy Rathmell
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Buddy Rathmell, a former anti-human trafficking operative, shares his journey of entrepreneurship, nonprofit work, and the pursuit of a fulfilling lifestyle. From running anti-trafficking operations in Southeast Asia to starting Map Winners, Buddy's story is one of impact, values, and the pursuit of contentment. Takeaways Buddy Rathmell's journey i…
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How to Build Wealth: From $5.5M Debt to $65M Revenue With Aaron Stokes
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Ever wondered how a lesson in leadership and perseverance can transform a business? Join us as Aaron Stokes, a 25-year veteran of the automotive repair industry and founder of Shop Fix Academy, reveals his journey from a challenging upbringing to building a thriving business empire. Join Over 5,500 Franchisees and Franchisors in our FREE Private Fa…
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149. The “Mental” Game of Lifestyle Design by the Numbers, with Ben McAdams of Profits Collective
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In this episode of the Freedom Formula podcast, Neel Parekh sits down with Ben McAdam, a business coach who helps entrepreneurs increase their profits by analyzing their numbers. Ben shares his journey from being a classical pianist to becoming a business owner and explains how he discovered the power of numbers in growing a business. They discuss …
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The goGLOW Mindset to Driving Franchise Revenue and Growth With Melanie Richards
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Are you a founder struggling to scale your emerging brand? You're not alone. In this episode of the Franchise Secrets Podcast, host Erik Van Horn dives deep with goGLOW founder and CEO Melanie Richards, exploring the raw challenges and triumphs of growing a brand from zero franchisees to experiencing rocketship growth. Join Over 5,500 Franchisees a…
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148. Running a 1000 ATM Machine Empire, with ATM Guy Mitchell Sorkin
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Mitchell Sorkin, known as the ATM guy, shares his journey of building a portfolio of almost a thousand ATMs across the country. He explains how he got into the ATM business and the qualities he looked for in a business, such as low labor intensity. Mitchell discusses the business model of ATMs, including the risks and benefits. He also talks about …
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Why Franchising Wasn't the Right Path for Tommy Mello
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Every entrepreneur has their formula for success. If you ask a dozen entrepreneurs their secret, many will say you must stand out from the competition. But today's guest has an unconventional secret to industry domination, so tune in to find out if you can apply the same secret to your business. Join Over 5,500 Franchisees and Franchisors in our FR…
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147. The Ultimate Lifestyle Design Playbook, with Lifestyle Design Coach Bobby Hobert
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In this episode, Neel chats with Bobby Hobert, host of The Bearded Man podcast and a lifestyle design coach. They discuss Bobby's journey from driving for Uber to becoming a full-time creator and coach. Bobby explains that lifestyle design is about being intentional with every moment and designing a life that aligns with your goals and priorities. …
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Franchise ROI Secrets: How to Balance Cash Flow and Equity With David Schuck
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Ready to unlock the secrets to franchise domination? Buckle up as David Schuck, the visionary force behind Spartan Fitness Holdings, unveils the playbook for unparalleled success in franchising. Join Erik and David for an exciting conversation that dives deep into the heart of franchising and business expansion. Join Over 5,500 Franchisees and Fran…
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146. Lifestyle Design & Living The Luxury Life on $8K/mo, with Jesse Schoberg CEO of DropInBlog
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Jesse Schoberg, CEO of Dropinblog, shares his experience living as a digital nomad in Thailand and the benefits of the lifestyle. He discusses the cost of living in Thailand compared to major cities like New York and London, highlighting the affordability and quality of life. Jesse emphasizes the safety, quality of service, and availability of amen…
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Building Wealth Beyond The Myth of Hardwork With Garrett Gunderson
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Ever wondered what you'd do with a billion dollars? The dream's not far-fetched, and Garrett Gunderson is here to explain why. In this riveting conversation, he flips the script on the age-old narrative of working tirelessly and saving every penny to build wealth. Instead, he unveils a paradigm shift centered on expanding wealth and accelerating it…
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145. From Living in Chile to Working On A Zoo, an entrepreneur journey with Peter Murphy Lewis
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Peter Murphy Lewis shares his journey of designing his own freedom lifestyle through entrepreneurship and career changes. From living abroad in Chile to starting his own travel company, Peter has embraced different opportunities and made bold decisions to create the life he wants. He discusses the challenges and rewards of making career transitions…
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The Only Way Absentee Ownership in Franchising Really Works With Terry Rackley and Luke Jacobson
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What does semi-absentee ownership actually mean? Is it possible in a franchise setting, or is it a myth? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchisesecretsfb?_rdc=1&_rdr In this episode, Erik talks to his business partners, Luke Jacobson and Terry Rackley from St…
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144. Talking Shop with $1.5M/yr Cleaning Company Legend Ryan Knoll from TidyCasa
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Ryan Knoll and Neel Parekh discuss their backgrounds and experiences in the home service industry. They talk about their early days, growth trajectories, and the marketing tactics that worked for them. They emphasize the importance of networking and traditional marketing methods, in addition to digital marketing strategies like SEO and Google ads. …
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Why the Salon Suite Concept Is Perfect for Semi-Absentee Franchising With Erin Elgin of Sola Salons
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Is franchising a salon suite a good idea? The beauty industry continues to grow as more people take personal care seriously, driving more interest in health and beauty services than ever before. We're also seeing more health and beauty professionals transition to independent business ownership. Hence, salon suite franchises are a great way to capit…
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143. Doing Less and Making More - Selling a $4MM/yr business to Become a Full-Time Meditation Teacher, with David Lahav
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In this episode, Neel chats with David Lahav, a former locksmith company owner turned meditation teacher. They discuss David's journey in entrepreneurship, his mindset shift towards finding purpose and freedom, and the role of meditation in his life. David emphasizes the importance of being an importer of happiness rather than an exporter, and how …
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Building Unstoppable Teams: Attract, Engage, and Empower Top Talent With Mike Michalowicz
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As you start growing your company, you need the right people on your team. Even if you're the CEO, you can’t be the only one leading the company’s direction and strategy. You need a strong team of A-players to challenge your ideas and contribute new ones. Building a strategy should be easy when you have the right people in the right positions. Attr…
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142. Selling Water Beds and Scaling Multiple Businesses with “Output Thinking”, with CEO Coach John Seiffer
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In this episode, Neel Parekh sits down with John Seiffer, author of Output Thinking and founder of CEO Bootcamp. They discuss John's entrepreneurial journey, starting with a failed waterbed store business in the 70s. They explore the differences between B2B and B2C business models and the importance of building a business like an asset. John introd…
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How to Grow and Scale Your Franchise Business With Dan Rowe of Fransmart
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Emerging brands often find themselves in a competitive marketplace full of established brands. With only a dream and a tight budget, how can these new brands, which are typically rough around the edges, become successful? Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.facebook.com/groups/franchi…
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141. Quitting Silicon Valley to Spend 5 Years Spearfishing, an interview with Jon Stenstrom
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In this episode, Neel reunites with his old friend Jon to discuss Jon's unique lifestyle and career transitions. Jon shares his journey from being a residential advisor to working in startups and spearfishing. They delve into the challenges of making career pivots and the importance of unlearning limiting beliefs. Jon also talks about his experienc…
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The Grand Opening Playbook: Steps to a Successful Launch With Brooke Budke
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New beginnings are worth celebrating, so it’s not uncommon for new businesses or franchisees to hold a grand opening event. Whether it’s your first franchise or your 10th, the grand opening is an exciting milestone that must be carefully planned. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE: https://www.fa…
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