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Grab your beverage of choice and join Brittany for insight-packed conversations with business owners and CEOs who bare it all to help you have insights of your own that just might change the way you do business, how you think, or even change your life.
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Lean Into Art

Jerzy Drozd and Rob Stenzinger

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The Lean Into Art Cast serves visual and interactive storytellers with topics and coversation that explores design thinking, creative communication, visual arts, comics, illustration, creative coding, and more.
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It's a show about the raddest time of year in the baddest decade ever! That's right! We talk all things Christmas in the '80s to the max! Toys, movies, specials, music, books, games, comics, decorations, food, fashion, and fads--if it was gnarly during Christmas in the '80s, we got it covered!
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Welcome to the Mobile User Acquisition Show, in which we talk about how to use mobile user acquisition strategies to grow your app quickly and capital-efficiently. Each episode includes strategies, tips and pointers from the leading edge of mobile user acquisition that can help you unlock tremendous growth for your app.The Mobile User Acquisition Show is produced by the team at RocketShip HQ. With 8 figure UA spends managed and over 10,000 ads produced, we deliver profitable growth for break ...
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What’s up, dudes? It’s a bonus episode! I’m talking with author, illustrator, teaching artist, cartoonist, and podcaster Jerzy Drozd! It’s all about his ’80s fantasy and horror graphic novel The Inscrutable Dr. Baer and the Case of the Two-Faced Statue! Doctor Baer, expert in the occult, never once wanted to be an adventurer. But when years of hard…
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What’s up, dudes? I’m running up that hill with Mike and Rusty from Snow in Southtown to talk about Kate: Kate Bush Christmas Special and her song “December Will Be Magic Again!” Released in 1979, it proves that the singer, only 21 at the time, was already a tour de force. A year later she released the Christmas song as a single. The special is a m…
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Today’s episode is a recording of a webinar on Gaming UA Strategies for a Gen-AI World 2024 and beyond featuring Niels Beenan, Strategic Partnerships Director at Singular, Sharath Kowligi, Marketing Manager at DieNo Games, Krystel Bittar, Product Manager at Sensor Tower, and Cameron Thom, Chief Business Development Officer at Adikteev. KEY HIGHLIGH…
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What’s up, dudes? It's the 250th episode! So, we'll open up Rad Santa's Mail Fanny Pack and answer some listener questions! Then special guest Danny Davila and I dive into the Christmas-adjacent movie "Funny Farm!" Starring Chevy Chase and Madolyn Smith, it's a squirrel out of water story! Er...fish out of water! Andy and Elizabeth Farmer leave the…
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In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …
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What’s up, dudes? It's all about WWF Prime Time Wrestling Christmas 1986, battle royale style with Jeremy Phelps the Alamo City Santa, CM Chuck from Just Another Friday Night, Joe from Now Watch This, Manny from Feliz Christmas, Merry Navidad, and CJ from Christmas Sessions! We talk Bobby the Brain and Gorilla! We dive into Hogan and Savage! We bod…
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In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding …
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What’s up, dudes? It’s the moment you’ve all been waiting for! That’s right! It's the 4th Annual Totally Rad Christmas Awards! This year I'm joined by ‘Tis the Podcast elves Anthony and Thom, Ashley Dunbar from The Magic of the Season, Mike Westfall from Advent Calendar House, Robert Nicholas from Behind the Bells, and CJ Belanger from Christmas Se…
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What’s up, dudes? Well, the new 2024 Hallmark Dreambook has been released, and I’ve got members of the Christmas Podcast Network on to discuss it! Yes, CJ from Christmas Sessions, Anthony from ‘Tis the Podcast, Todd from Christmas Clatter, Ashley from The Magic of the Season, Ken from Sounds of Christmas, Matt from North Pole Radio, and Manny from …
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Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/…
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What's up, dudes? Time to kick it old school! We were visited by the Ghost of Christmas Rad to take us back to our very first episode! We relive the magic of my first ever episode where I’m joined by my two brothers, David and Danny to talk 1986/7's Time Life Treasury of Christmas. Crooners? Yup. Strings and brass? Definitely. Synths? To the max! S…
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What’s up, dudes? It was 1989, and the Griswolds had an amazing and quirky holiday staycation adventure with fantastic music woven throughout! Kevin Williams from ‘Tis the Soundtrack joins me to discuss the fabulous song selection and Badalamenti’s orchestral score to “National Lampoon’s Christmas Vacation!” A supposed 10th Anniversary Edition soun…
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We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Profit. 💰 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/ ** Get more mobile user acquisition goodies here: http://Roc…
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Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant a…
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What's up, dudes? Jason Rhodes from Holidays Unknown and I talk the third Berenstain Bears special "The Berenstain Bears Easter Surprise!" This one's got it all! Winter is stuck, but it's ok because Snarf can wiggle his whiskers and make it all better! Small Bear just has to get to him! Can he reach Boss Bunny in time? Can he make spring appear? Ca…
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In today's episode of "Eye Openers," I had the profound pleasure of sitting down with Ryan, an entrepreneur whose journey is both a testament to the resilience of the human spirit and a compelling narrative on the transformative power of confronting our deepest struggles. Ryan's story, much like the stories I've been privileged to witness and suppo…
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What’s up, dudes? Well, it seems that Little #1, Little #2, and Little #3 hijacked my recording studio and held their own episode all about the 1976 Rankin Bass Easter special "The First Easter Rabbit!" It's an adaptation of the children's book "The Velveteen Rabbit," and it's wild! A young girl named Glinda gets a stuffed bunny for Christmas which…
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In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipH…
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What’s up, dudes? I've got Mike Westfall from Advent Calendar House here with me during this Passiontide to talk the Rankin Bass Easter special shown throughout the '80s, "Here Comes Peter Cottontail"! There's a hyper-color witch, a time machine, and the longest Easter egg delivering contest ever! If you're wondering if a French caterpillar with a …
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What’s up, dudes? It’s a St. Patrick’s Day Christmas when Shawn Robare from Cult Film Club, Crestwood House, and Plastic Rocket Pop and I talk the 1981 Rankin Bass special “The Leprechaun’s Christmas Gold!” Written by Romeo Muller, it was originally conceived as a St. Patrick’s Day special, but was retooled and released in December instead. Oh, and…
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Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscrip…
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What’s up, dudes? She’s the anthropomorphic cat that adorned all our stationary! That’s right! We’re talking a Hello Kitty Christmas! Ashley Dunbar from The Magic of the Season is with me to dive into the Grinch rip-off episode of “Hello Kitty’s Furry Take Theater!” It’s Christmas time, and Scroogenip (Scrinchnip?) is aghast at all the yuletide che…
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A thoughtful question/wondering came to me via the Doctor Baer AMA form: I know a big part of how you advocate for comics and a thing you’ve shared that brings you a lot of joy is the teaching part of what you do– teaching comics. Through the long journey that is making a graphic novel, do you find that you pick up new tidbits/angles/perspectives/l…
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In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisit…
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What’s up, dudes? There are a lot of classic Christmas commercials! They’ve shaped our perception of the Christmas season since we were little. Vinnie Brezinsky from Huey and Bax and Nicholas Pepin of Pop Culture Roulette join me live to watch some lesser known ‘80s Christmas commercials! Cool Spot rides a toy fire truck in a 1988 7Up commercial. Y…
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Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding. In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more. This episode is a part of the Retention Cl…
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What’s up, dudes? Adam Pope from Wizards! The Podcast Guide to Comics and The Retro Network (Geekster) is here to talk about the unbelievable phenomenon that was Teddy Ruxpin! It’s Ken Forsse’s terrific talking teddy bear…no, Illiop! In fact, there was a even a special presentation book with matching Santa outfit called "Teddy Ruxpin's Christmas!" …
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🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging …
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What’s up, dudes? Mike Westfall from Advent Calendar House and I take a trip to Emily Bear's house to visit the Muppets! That's right! We're talking the 1987 special "A Muppet Family Christmas"! We get into obscure cameos, Sam Eagle's one-liners, and more! Kermit and the gang travel to Fozzie's mom's house to surprise her for Christmas. Little do t…
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This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spann…
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What’s up, dudes? Christmas in the Underworld was NOT my idea! That’s right! It’s a Percy Jackson Christmas in this bonus episode with my daughter, Little #1! We get into two PJ short story adventures! In “The Sword of Hades,” the demigod children of the Big Three—Zeus, Poseidon, and Hades—are gathered in the Underworld by Persephone. Percy, Thalia…
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In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use ca…
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What’s up, dudes? It's the Hallmark Ornament Premiere, so I’ve got the Christmas Cousins, Chad and Seth, here to talk the 1987 Hallmark Dreambook—all 24 pages of it! That’s right! We get into baubles and finials and cameos! Oh my! We talk our personal collections and which ones from 1987 we own! Spoilers: I have the entire Norman Rockwell cameo set…
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What's up, dudes? Blessed Candlemas to you all! In honor of Season 4 and the end of the Christmas Cycle, let’s listen to Estonian Orthodox composer Arvo Pärt’s tintinnabuli setting of the “Magnificat” from 1989. This is a prime example of holy minimalism. So the melody is mostly done in diatonic stepwise motion, while harmonies arpeggiate a tonic t…
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Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting. Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games. Che…
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What’s up, dudes? One of the greatest duos in music, it's Daryl Hall and John Oates! Well, in 1983 they released a Christmas single. Ken Kessler from Sounds of Christmas joins me to talk all about their version of "Jingle Bell Rock!" Daryl Hall and John Oates, commonly referred to as Hall & Oates, were an American pop rock duo who ruled the airwave…
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What’s up, dudes? Remember the Centurions? Kenner released the 7” Centurions line in 1986. The figures had cybernetic Exo-Frames with a number of hardpoints on the surface, onto which the various parts of their Assault Weapon Systems attached. In the accompanying Ruby-Spears cartoon, personnel on the orbiting space station Skyvault beamed the AWS t…
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Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Disc…
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In this episode of Eye Openers, we dive deep into the heart of what drives my work - organizational culture. As both my work and this podcast evolve, it's crucial to step back and define what organizational culture truly means. It's not always obvious, even to those of us who eat, sleep, and breathe this topic! Takeaways from this episode: 🌟Organiz…
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What’s up, dudes? NES was the greatest thing ever in the '80s! In fact, it was so great they made a feature film about it! I've got Mike Westfall of Advent Calendar House and Chad Young from Horror Movie BBQ here with me to dive into the 1989 Fred Savage movie “The Wizard!” It was a December release that capitalized on the Christmas season to help …
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Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Addit…
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What’s up, dudes? It’s Snow White in the ‘80s, and I’ve got Anthony Caruso from ‘Tis the Podcast with me to talk about it! That’s right. We’re talking “The Charmings” and its 1987 Christmas episode, ‘Yes, Lillian, There Is a Santa Claus!’ It’s Christmas time at the Charmings’ household, and Lillian is Scroogier than ever. She tries to ruin their Ch…
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Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin. We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and…
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What’s up, dudes? It’s Hanna-Barbera time, so that means I’ve got Jeff Loftin from Lost Christmas with me to talk all about the 1982 special “Yogi Bear’s All-Star Comedy Christmas Caper!” It’s the sequel to “Yogi’s First Christmas,” and it shows! The story behind the production is super heartwarming, though, so this special succeeds nonetheless. Hu…
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What’s up, dudes? Everybody look around, hear the sound. Something special’s gonna come your way when Shawn Robare from Cult Film Club, Crestwood House, and Plastic Rocket Pop and Sean Sotka from the Christmas Podcasts Podcast join me to talk “Kids, Incorporated!” They even had a New Year’s Eve special where they rock in the New Year! In this Dec 3…
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What's up, dudes? Remember the cult classic “Christmas Evil?” Matt McGrath from Nostaljunk joins me to dissect it. It’s a character study of one man’s descent into madness. Harry is a scarred man. After witnessing Santa caress his mom in an inappropriate manner—not realizing it was his dad in costume—he has a mental break. Years later, the now adul…
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What's up, dudes? We’re in the middle of the 12 days of Christmas, so that means time is precious. Also, I drove 10hrs to see my folks, and didn’t have a lot of time to get a new episode ready. So, here are a few holiday IDs from 1989 by the entire Capitol family! Check us out on Facebook, Twitter, Instagram, Totally Rad Christmas Mall & Arcade, Te…
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What’s up, dudes? This December the Christmas Podcast Network is bringing you the ultimate dose of holiday hilarity – it's “The Christmas Podcast Network All-Star Comedy Christmas Show!” We've gathered your favorite podcast hosts from the Christmas Podcast Network for a night of non-stop laughter, festive fun, and more Christmas cheer than you can …
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What’s up, dudes? It’s the show that made slime a household thing on Nickelodeon! Yes, I’m talking “You Can’t DoThat On Television” with the Christmas Cousins, Chad and Seth! In “Christmas,” the YCDTOT cast conjure up holiday hilarity in typical sketch comedy fashion. The sketches are only thirty to sixty seconds, though. Starring the great Les Lye…
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