Description Running a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or …

Description In the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both methods have their merits, but knowing when and how to utilize each can make all the difference. Let’s break down the pros and cons of organic versus paid social media posting to help …

Description Social media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging with followers, and managing multiple platforms, a crucial question arises: how do you know if your social media efforts are paying off? How do you gauge if all your hard work is tra…

Description Creating engaging content remains a top priority for businesses and content creators alike. As we navigate through 2024, it's crucial to understand the latest trends and strategies that can help you captivate your audience and stand out in the crowded online space. In this blog, we'll delve into some of the most effective types of conte…

Description Are you heavily invested in using social media to grow your small business but struggling to get the engagement you desire from your posts and captions? If this sounds familiar, you're not alone. Crafting the perfect caption that captivates your audience and drives engagement is an art. Today, we’re going to explore the world of captiva…

Description Whether you're a seasoned podcaster or just starting out, Becky is going to discuss invaluable tips and tricks to help elevate your podcasting game. From naming your podcast, learning the right equipment, and engaging your audience, we've got you covered. Get ready to take your podcasting skills to the next level and make your voice hea…

Description In the dynamic world of social media, Instagram stands out as a powerhouse platform for businesses and individuals alike. However, navigating the maze of recommendations and best practices can be overwhelming. Let's dive into Instagram strategies, separating the ideal from the realistic, and provide you with actionable insights to boost…

Description As a small business owner, you've likely experienced the frustration of consistently posting on social media without seeing the engagement you desire. It's time to shift your focus from merely accumulating likes to building a sustainable, long-lasting community that will grow alongside your company. In this post, we'll explore effective…

Description As content creators and business owners, we've all experienced burnout at some point. The constant demand for fresh content can be overwhelming, leaving us feeling creatively drained and struggling to keep up. But what if there was a way to do more with less? Enter the world of content repurposing – a strategy that can help you streamli…

Description As a small business owner, you've likely heard that incorporating video into your marketing strategy is critical for success. However, figuring out how to produce high-quality video content can be daunting. Today, we’ll dive into the essentials of audio and video equipment to elevate your marketing materials without breaking the bank. I…

Description In the modern digital landscape, video content reigns supreme. From emails to social media and blogs, incorporating video into your marketing strategy is essential. But why is video so pivotal, and how can you ensure that the videos you create are of the highest quality? Let's get into the importance of high-quality video content and ex…

Description We’re here to help you stay updated on the latest happenings in social media so you don’t have to. Today, we're going to discuss breaking news across all platforms. We also have a huge announcement coming to you at the end of July! In this episode, we will talk about these important topics: 0:44 Larger Brands and Free Marketing 1:21 Ado…

Description Video is critical to your success online. It's the way it is—people trust you more, connect with you more, and relate to you more through video. Nobody explains your product better than you do. Video has been a trend for years and is here to stay. In this blog, we will discuss the different forms of video and why it's critical for your …

Description Every Wednesday morning at 10 a.m. Central, we dive into social media and marketing tips, tricks, and trends. Today’s blog is a bit different as we hosted a live Q&A session—it was a complete “ask me anything” opportunity. So, in this blog, we will dive into some fantastic questions asked by those looking to enhance their social media p…

Description As small business owners, we're constantly inundated with notifications, emails, messages, and the ever-present temptation to stay glued to our screens. In our fast-paced, always-connected world, it's easy to fall into the trap of feeling like we need to be available 24/7. However, this constant connection can take a toll on our mental …

Description As many of you know, balancing mental health and social media presence can be a challenging feat, but it’s not impossible. Taking care of your mental health is crucial, whether you're a small business owner, a parent, or anyone else trying to navigate our always-connected world. As the saying goes, you have to put on your own oxygen mas…

Description Social media has made it incredibly difficult for many people to maintain good mental health. It's hard to stay neutral, not compare yourself to others, and not experience FOMO - the fear of missing out. FOMO refers to the perception that others are having more fun, living better lives, and experiencing better things than you are. It st…

Description Imposter syndrome can strike at any career stage, creeping in after a promotion, big achievement, or new challenge. Research shows it disproportionately affects women and other marginalized groups. Throughout this month, we'll explore various strategies for maintaining mental health online. Today, we'll dive into a common phenomenon kno…

Description You have a website, but is it really working for you? Let's find out. Many businesses neglect to keep their websites up-to-date and optimized, which can really hurt their online presence and ability to connect with customers. Just like an annual spring cleaning for your home or office, it's important to periodically refresh and tidy up …

Description As the season changes and we welcome the freshness of spring, it's also a great time to give your social media content a thorough cleaning. Just like decluttering your home, cleaning your content means getting rid of what's not working and focusing more on what is. Let's dive into some key strategies to spring clean your content and mak…

Description Spring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your Linke…

Description Spring is in the air, and with it comes the annual ritual of spring cleaning. While you're busy decluttering your home, don't forget to give your social media presence a fresh look too. One area that deserves special attention is your hashtag strategy. Hashtags are a crucial tool for increasing visibility and engagement on social media …

Description Email marketing is a vital component of any successful business strategy in today's digital age. However, simply sending out emails haphazardly is not enough to ensure effective communication with your audience. In this post, we'll explore the benefits of using email templates, understanding key metrics, and creating a well-structured e…

Description Email marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some…

Description If you're running an online business, having an email list is critical. Why? Because until you have someone's email, they aren't really your lead - you're just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you …

As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and g…

Description In a world where industries are constantly evolving, staying ahead requires more than just experience—it requires continuous learning. Whether you're a business owner, a manager, or an employee, investing in continuing education is crucial for personal and professional growth. In this blog post, we'll explore the importance of continuin…

If you haven't embraced video in your marketing strategy, 2024 is the year to do so. Video is here to stay, and if you don't include it in your plan, it's going to hurt your business sooner rather than later. In this blog post, we will dive into the why, what, and how of using video in your business strategy. In this episode, we will talk about the…

In today's digital world, artificial intelligence (AI) has become an integral part of our social media experience. Every social media platform utilizes some form of AI to function, dictating what content surfaces first in our feeds, moderating comments and content to improve the user experience, and suggesting accounts and content we might like. As…

Welcome to love month! This month is all about celebrating the things we love, and today, we're shining a spotlight on businesses and nonprofits that have captured our hearts. Throughout this blog post, we'll cover various categories, including food and dining, retail, services, and nonprofits, highlighting some of the gems found in Birmingham, Ala…

Description The importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog p…

Description Having the appropriate tools at your disposal is essential for success if you want to attain and maintain organizational management. In this blog post, we'll explore a comprehensive list of must-have tools for 2024, covering categories such as organization, time management, content creation, and personal development. Whether you're an e…

Description Small business owners often find themselves wearing multiple hats, with time being one of their most valuable assets. Effective planning and organization are crucial to ensuring that they make the most of their time. In this blog post, we will delve into the importance of a social media content calendar for small businesses, its benefit…

Description Your brand identification is greatly influenced by your social media presence in the ever-evolving world of digital marketing. To ensure that your company is making the best impression possible, a periodic self-audit of your social media profiles is essential. In this blog post, we'll walk you through an extensive checklist, covering ev…

Welcome to 2024! As we step into the new year, small business owners and entrepreneurs must equip themselves with the tools and knowledge to thrive in the ever-evolving landscape of social media. To succeed in 2024, it's essential to look back, understand what worked before, and leverage that insight to shape future strategies. Throughout the month…

Description It's crucial to stay ahead of the curve and adapt to the shifts in the digital landscape. In this blog, we will dive into the forecasted trends for 2024, reflect on last year's predictions, and discuss some enduring essentials for effective marketing. In this episode we will talk about these important topics: 1:16 AI Dominance 3:06 Plat…

Description In the fast-paced world of social media, staying ahead of the curve is crucial for businesses and individuals alike. In this blog post, we'll share valuable lessons learned and common mistakes to help guide your social media strategy. Let's explore these insights and glean important takeaways for a successful 2024. In this episode we wi…

Description The holiday season is upon us, and for businesses, it's the perfect time to boost sales through effective digital marketing strategies. In this blog post, we'll explore 10 proven tips to prepare your business for the festive season and ensure a successful digital marketing campaign. Whether you're a seasoned marketer or just getting sta…

Description As the holiday season fast approaches, so does the opportunity to make a meaningful difference in your community. One remarkable day, nestled between the hustle of Black Friday and Cyber Monday, stands out as a beacon of generosity – Giving Tuesday. In this blog, we'll delve into the significance of Giving Tuesday, explore why it's esse…

Description November is the season of gratitude, a time to reflect on the things we are thankful for and show our appreciation to those who matter most. In this blog post, we'll explore various ways to express gratitude in the business world, focusing on employees, clients, and your business as a whole. Showing thanks isn't just a one-time affair; …

The holiday season is fast approaching, and for business owners, it's the perfect time to leverage the power of special occasions like Black Friday to boost sales, acquire new customers, and create a memorable shopping experience. In this blog post, we'll explore the ins and outs of Black Friday, its significance, and how businesses, even those tha…

Description In this digital age, social media has become an integral part of both our personal lives and businesses. It's a powerful tool for reaching a global audience, building a brand, and engaging with customers. However, it's a double-edged sword – while it can help your business flourish, it can also lead to catastrophic failures and public b…

In today’s digital age, it’s inevitable that businesses will encounter negative reviews, complaints, and comments from customers or even trolls. While receiving negative feedback can be disheartening, it’s essential to understand that it’s a common occurrence for businesses of all sizes. How you handle these situations can significantly impact your…

In the competitive world of business, marketing can either make or break your small enterprise. With numerous strategies and approaches available, it’s crucial to understand the common mistakes that can hinder your marketing success. In today’s episode, we’ll discuss the top five marketing blunders that small businesses should steer clear of. Wheth…

In today’s fast-paced digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and share content with a global audience. However, even in this era of social media dominance, many people continue to make common mistakes that can hinder their online success. In this episode, we’ll discuss the…

As a small or new business owner, sometimes creating an effective marketing plan and strategy can be extremely overwhelming. In this interview, we delve into branding, content marketing, uniqueness, budgeting and more. Joining us is Lisa Schuck, with over a decade of experience in helping businesses strengthen their marketing strategies. In this ep…

As the holiday season approaches, businesses of all sizes gear up to capitalize on the festive spirit and boost their sales. One effective way to engage customers and increase brand visibility during this time is through holiday marketing strategies. In this blog post, we’ll explore how to integrate contests and promotions into your holiday marketi…

Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how yo…

Today we're diving into the world of 'Back to School' Education Resources for small businesses. Whether you're a budding entrepreneur or a seasoned business owner, this session is packed with strategies to help your small business thrive in the education sector. Tune in to gain insights that will give your business an A+ in success! Today we will c…