All type of stuff, self improvement, overcoming obstacles and situations, not allowing your past to define who you are, whatever we come up with along the way!
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The Basic B Podcast is anything but basic! It’s the weekly show 6-figure entrepreneurs turn to to bring them simple, organic marketing strategies—with a side of sass. 😉 Hosted by the queen of SEO & Case Study Copywriting, Brittany Herzberg, who’s known for cutting the fluff & keeping it fun! If you’re eager to transform your marketing efforts, increase your visibility & income, & create long-lasting content that markets for you—you’re in the right place. With every episode you tune into, you ...
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Making Elephants Fly features conversations with High-Octane Leaders, Dreamers, & Creatives hosted by Terry Weaver. Terry is a speaker, author, and ideapreneur who has invested his life in others to giving them the tools to live life alive; whether through helping others see their dreams become reality, traveling around the world challenging young leaders to change the world, leading teams of people to do more together than they could alone, or hanging out with Mickey Mouse. Over the last 20 ...
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A true crime podcast and missing persons podcast.
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Authenticity, Hypnosis, & Entrepreneurship w/ Leo Max
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📲 Text me! (Seriously—just click this) What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first time you’re hearing about hypnotherapy, I hope you’ll stay & join me in th…
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Transform Your Money Mindset w/ Natalia Benson
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📲 Text me! (Seriously—just click this) Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would know—I’ve done this with support from Natalia Benson & her MWMM membership! Finding a money mentor who spoke my langua…
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How to Find the Fun in Marketing w/ Latesha Lynch
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📲 Text me! (Seriously—just click this) Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according to Latesha Lynch, we can reevaluate our marketing channels & efforts based …
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How to Use Social Proof for Launches w/ Grace Fortune
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📲 Text me! (Seriously—just click this) Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth convo, I’ve got my fellow copywriter friend, Grace Fortune with me. She’s s…
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Best Practices for Social Proof w/ Chantelle Andercastle
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📲 Text me! (Seriously—just click this) Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 They’re gonna click away so fast, friend! Chantelle Andercastle is here to help you ma…
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Why Your USP isn’t Enough to Get You Booked w/ Belinda Weaver
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📲 Text me! (Seriously—just click this) Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to work with? And if you’re drawing a blank—don’t worry! Belinda Weaver is here to he…
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How to Design the Best DIY Website w/ Rebekah Read
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📲 Text me! (Seriously—just click this) If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better for you! Best news—Rebekah Read is here to share all about creating a website from scratch…
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Networking Events as an Introverted Entrepreneur w/ Angela Tan
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📲 Text me! (Seriously—just click this) As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the scoop on everything from virtual events to in-person conferences, travel pla…
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📲 Text me! (Seriously—just click this) SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I can almost guarantee no one else makes SEO as doable or fun as I do! With this episod…
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Email Marketing Mistakes to Avoid w/ Allison Hardy
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📲 Text me! (Seriously—just click this) Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better with our emails! From not selling to overgiving to self doubt (kinda wild how l…
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Storytelling in Email Marketing w/ Breanna Owen
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📲 Text me! (Seriously—just click this) Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. What do you do? What do you need to know? Breanna Owen is back, but this time I get to in…
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SEO Tips for Instagram w/ Attaliah Strubel
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📲 Text me! (Seriously—just click this) If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best practices & helpful insights into the platform. Today, you’ll hear from socia…
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Authenticity in Social Media Marketing w/ Jera Bean
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📲 Text me! (Seriously—just click this) The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this…
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Social Media Marketing, Blogs, & SEO w/ Kristina Hall
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📲 Text me! (Seriously—just click this) Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media manager I run to (literally) with all my questions! Kristina Hall is a…
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SEO Audit Report Example (Video & Audio Tour)
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📲 Text me! (Seriously—just click this) This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered myself as tribute & created an example of an SEO Audit report featuring my w…
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Digital Marketing Without Social Media w/ Robyn Graham
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📲 Text me! (Seriously—just click this) Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing for quite some time. And she’s here to share everything from her blogging work…
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📲 Text me! (Seriously—just click this) After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates! With this episode you’ll be able to: Learn what big life changes have taken place. Uncover how Brittany does SEO differently—and who she…
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Feminine Leadership & Business Energetics w/ Raechelle Embrey
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📲 Text me! (Seriously—just click this) Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a business & holding down the fort for the family, right?) This is where I’ve had fun learni…
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My Epic SEO Case Study Failure
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📲 Text me! (Seriously—just click this) Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and that includes vulnerable, transparent, & trustworthy. By sharing your “failures,” you…
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Hollow Promises: When the Search for Brittany Horn Duff Goes Cold
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Send us a text On June 13th, 2022, Brittany Horn Duff left a panicked voicemail on her friend’s phone stating that she was scared and in Louisa, Kentucky on her way home…but Brittany never made it home. It has been two years since Brittany vanished This is not just a story about a missing mother of four, a loving cousin, a best friend, or a brother…
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Questions About SEO w/ Brittany Wong
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📲 Text me! (Seriously—just click this) If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A podcast episode! Definitely grab a notebook & look below for everything that we menti…
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How Much Does SEO Help Cost?
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📲 Text me! (Seriously—just click this) There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m sharing my thoughts on who should outsource SEO support, which services you truly need, the 1 thing that absolutely angers me about SEO agencies, & h…
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Blogging with SEO for Visibility & Growth w/ Dolly DeLong
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📲 Text me! (Seriously—just click this) Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SEO. She joins me today to share her journey with SEO, blogging, & keyword research. Do…
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The Long Road to Justice: The Unsolved Murder of Brenda Gail Lambert
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Send us a text Episode 29 On July 26th, 1992, Brenda held a birthday party for her one-year-old son, lovingly nicknamed, “June bug”. The birthday party came to an end at approximately 9:00 p.m. Allegedly, Brenda went from car to car asking someone to stay with her; sadly, she was left alone (Perry, 2022). That would be the last day anyone would see…
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How to Turn an Email into a Blog Post w/ Breanna Owen
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📲 Text me! (Seriously—just click this) I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend & email strategist extraordinaire, Breanna Owen, joins me for this jam packed Q+A…
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Organic Marketing—the Laura Belgray Way
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📲 Text me! (Seriously—just click this) Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or simply isn’t for us. Tune in to this coaching session of sorts to hear what La…
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Walkthrough of DFY Offers w/ Brittany Herzberg
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📲 Text me! (Seriously—just click this) It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners benefit the most, & the exact process I take clients through. (The en…
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The New Bedford Highway Killings - Debra Greenlaw Perry DeMello's Story
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Send us a text Episode 28 Debra Greenlaw Perry DeMello vanished in the spring of 1988 and her body was found on November 8th. She was thirty-five and a mother of three children. Debra’s body was the third of six women who were found alongside the highway in Southeastern Massachusetts. Sadly, a highway worker found Debra off Interstate 195 in Dartmo…
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The Best CRM: HoneyBook vs Dubsado w/ Colie James
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📲 Text me! (Seriously—just click this) The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Colie James, with me for this convo. In fact… shortly after we recorded this episo…
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Guided Tour of the Blogging w/ SEO Email Course
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📲 Text me! (Seriously—just click this) One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting experience, understanding of best practices, & rolled them into a SU…
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Copywriting: Business Basics + Best Practices w/ Sara Gillis
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📲 Text me! (Seriously—just click this) I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, but we’ve learned some similar lessons & we want to pass on that wisdom…
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Dylan Ehler: Missing from Nova Scotia
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Send us a text Episode 27 Like I do with many families, I wanted to check in with Dylan’s parents to see if there were any updates or if little Dylan had been found. Dylan’s father, Jason agreed to an interview with me to discuss Dylan’s case. I want to reiterate to my listeners that I am NOT a psychologist as one of my interviewees may have inadve…
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📲 Text me! (Seriously—just click this) Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you can easily improve your SEO ranking and make yourself more findable.…
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Sitemaps & How to Find a Good SEO Expert w/ Samantha Mabe
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📲 Text me! (Seriously—just click this) Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging? Fear not, Samantha Mabe is here to help us talk through this conundrum! She’s …
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What’s Possible When You Improve Your SEO
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📲 Text me! (Seriously—just click this) Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together in one place for you. Tada! This episode will show you exactly how t…
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The Best Way to Learn SEO in 2024 w/ Matt Diamante
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📲 Text me! (Seriously—just click this) The best way to learn SEO is to spend years experimenting. The second best way is to listen to two SEO pros chat about the topic. 😉 That way you get to hear what works, what doesn’t, which tools are the best, & more—all without expending your own time, money, & energy! And that’s precisely why I asked Matt Dia…
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How Justin *Finally* Got Headlines w/ Personality *and* SEO
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📲 Text me! (Seriously—just click this) If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this… In this fan favorite …
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[Quick Win] Image Optimization for Blogs & Podcast Guest Headshots
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📲 Text me! (Seriously—just click this) Image optimization—I’ve been hinting at this episode for a long time, friend! And I’m finally here to give you the goods. I’m sharing my very own 3-step process along with my favorite time-saving tools—and—an in-depth look at how to create thoughtful Alt text! This is the PERFECT episode to tune into whether y…
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The Disappearance of Kenneth Ray Weaver
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Send us a text Episode 26 Kenneth Ray Weaver vanished on Christmas, December 25th, 2020. It has been twenty-four years and law enforcement are no closer to solving the case than they were in 2000. I had the honor and privilege of interviewing Kenneth’s sister Becky about her brother and his disappearance. Before discussing his story, my heartfelt c…
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Accessibility in SEO & Podcast Marketing w/ Erin Perkins
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📲 Text me! (Seriously—just click this) You’ve heard of accessibility, but what about “digital accessibility?” It’s something we all talk about, but rarely call by the right name. And! Often feel overwhelmed & defeated by. But when it comes to podcast & website accessibility—it’s NOT optional. We’ve got to start implementing best practices. And Erin…
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Figure Out Who You are & Do it on Purpose
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📲 Text me! (Seriously—just click this) This week we heard from Sarah Weiss on what it’s like to be on this entrepreneurial journey—and what personal growth looks like for business owners. So today, I want to highlight the importance of figuring out who exactly you are at this point in your life. Because you are special, you are talented, you are ex…
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The Entrepreneur Journey & Personal Growth w/ Sarah Weiss
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📲 Text me! (Seriously—just click this) The entrepreneur journey sounds like such an easy & luxurious one—until you’re in it. And then, at every single turn, you’re faced with your… stuff. Your thoughts about your curly hair, your weight, your smarts, etc. You start to make yourself smaller and smaller and smaller. Until one day, you hear two really…
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Healing Your Relationship with & Mindset about: Money
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📲 Text me! (Seriously—just click this) Healing your money mindset or relationship to money may make you roll your eyes. But what if I told you doing these things will get you to that next level—with more money, more time freedom, & more peace? Well… that’s exactly what it does. I’m taking this episode to share my journey with money & what people, t…
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The Sacred Money Archetypes w/ Kelly Marshall
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📲 Text me! (Seriously—just click this) Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn ab…
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Self-Care Tips & Tools for Entrepreneurs
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📲 Text me! (Seriously—just click this) You must take care of YOU in order to take care of anything or anyone else—especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉 Related Episodes: Mindset Coaching w/ Celi Breathwork for Busin…
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Hunting a Monster: The New Bedford Highway Killer
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Send us a text In 1988 and 1989, fear gripped New Bedford, Massachusetts as a series of murders unfolded. At least eleven women, many involved in sex work or struggling with addiction, vanished from the city. The remains of nine were found discarded along highways surrounding New Bedford, leaving two others missing. Despite a dedicated investigatio…
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Nervous System Regulation for Business Owners w/ Kathleen Booker
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📲 Text me! (Seriously—just click this) Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so sto…
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4 Important On-Page SEO Factors
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📲 Text me! (Seriously—just click this) There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market mor…
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Finding Shayna Feinman: A Look at the Disappearance
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Send us a text March 9th, 2024 was the last day anyone saw or heard from Shayna Feinman. A witness said Shayna could be heard arguing with someone and allegedly went into the woods, never to be seen or heard from again. Shayna disappeared from a forty acre property outside of Seligman, Arizona. If you have any information or tips, please call eithe…
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LinkedIn Frequently Asked Questions w/ Salina Yeung
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📲 Text me! (Seriously—just click this) Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her…
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