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Conversations of Inspiration brings you life changing wisdom along with heartbreaking stories of resilience, tenacity and triumph. Since launching two small business marketplaces (Holly & Co and notonthehighstreet), Holly Tucker MBE has spoken with more than 175 founders, creatives and entrepreneurs on this podcast who have been vulnerable enough to share what it really took to get them where they are today, with warmth and wisdom. Prepare to be inspired.
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Success Is Not Normal

Wilfred Emmanuel-Jones

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Welcome to the Success Is Not Normal Podcast, where host Wilfred Emmanuel-Jones invites you to join him in conversation with some of the most inspiring individuals from a diverse range of backgrounds. In each episode, Wilfred delves into the personal journeys and experiences of his guests to uncover the real stories behind their success. Throughout the series, Wilfred explores themes such as the role of nature and nurture in shaping success, the different definitions and interpretations of s ...
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In this deeply reflective micro-episode, Holly revisits Wilfred Emmanuel-Jones’ powerful letter to his younger self. Wilfred, a businessman, farmer, and founder of The Black Farmer, has always forged his own path, and his letter serves as a heartfelt reminder of the timeless wisdom we often overlook as we grow older. Inspired by Baz Luhrmann’s ‘Wea…
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Dive into this inspiring micro episode of Letters to My Younger Self with Richard Reed CBE, co-founder of Innocent and Jam Jar Investments. In this heartfelt letter to his younger self, Richard shares invaluable life lessons that offer profound insights for anyone navigating their own journey. Listeners will gain: Empathy and Connection: Discover h…
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Meet Patrick and Karen O’Flaherty, the dynamic husband and wife duo behind Pip Organic, a pioneering force in the organic food and drink industry. Their story began in the bustling heart of London, where their shared passion for health, sustainability, and community blossomed into a visionary business idea. United by their commitment to creating wh…
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What does it really take to build a legacy of success while lifting others up along the way? In this episode, Holly speaks with Debbie Wosskow OBE, the powerhouse entrepreneur, investor, and author behind multiple thriving businesses. From her entrepreneurial roots, Debbie grew up understanding the value of hard work and resilience - traits that ha…
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In this inspiring micro-episode, Holly revisits the heartfelt letter written by Joe Wicks, the nation’s favourite fitness coach, to his younger self. Known for his infectious energy and passion for helping others, Joe reflects on the challenges and self-doubt he faced on his journey to becoming a "10-year overnight success." His letter offers a rar…
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Paul Hargreaves, the visionary founder behind Cotswold Fayre, a speciality food wholesaler, and Flourish, a 9,000 ft food hall, restaurant and home and lifestyle store is a journey is one of remarkable resilience and purpose-driven leadership. With an unwavering commitment to his values, Paul shares with Holly the profound impact of a life changing…
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A child refugee, tech pioneer, philanthropist, businesswoman, and true trailblazer, Dame Stephanie paved the way for generations of women to come. And in this micro episode, Dame Stephanie shares the soul-stirring letter she wrote to her younger self. Dame Stephanie’s words are drawn from a life of extraordinary resilience and remarkable achievemen…
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Did you know that 30% of the new clothes made every year are never sold? This year that will be 26 billion items of clothing! CEO and co-founder of This Is Unfolded, Cally Russell, is a pioneering force in sustainable fashion. Known for his bold decision to walk away from lucrative offers on Dragon’s Den, Cally has dedicated his career to disruptin…
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This is a micro episode absolutely full of soul and one in which Kanya King CBE, founder of the MOBO awards shares a profound and heartfelt letter with her younger self. Full of hard won advice, Kanya’s words are a lesson in self discovery, of what it means to look inwards and how that laser focus can be used to build your ideas and dreams. This is…
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In this captivating episode, Holly sits down with visionary entrepreneur Nick Hounsfield, founder of The Wave and One Blue World, for an inspiring conversation about creating change, overcoming challenges, and his journey from osteopath to social impact pioneer. Nick's story is nothing short of an entrepreneurial fairytale—a dream born from £500, a…
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In this micro episode, beauty mogul Bobbi Brown – founder of Bobbi Brown and Jones Road Beauty – shares insights from her incredible journey of building a billion-dollar beauty brand with a heartfelt letter to her younger self. Genuine and unfiltered, at the heart of Bobbi’s letter is the message that feeling comfortable in your own skin is the ult…
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In this micro episode, Sir John Timpson, chairman and owner of Timpson shares his depth of knowledge and experience. His words are testament to a life lived with purpose, a career built on unwavering principles and an astonishing commitment to kindness and understanding. This is your micro shot of inspiration and an episode that brings to life the …
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In this micro episode, join Fearne Cotton, broadcaster, writer and founder of Happy Place whilst she shares advice with her younger self. Honest and heartwarming, Fearne’s letter is full of sage advice, encouragement and acceptance. It’s a letter that allows an insight into a younger version of all of us, one that might be searching for the right p…
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In celebration of 200 episodes of Conversation of Inspiration, this special episode tackles some of the greatest challenges faced by our society today. Set against the backdrop of political fever as the general election looms, Holly explores what the future could look like, if the most brilliant minds and founders were spearheading the policies of …
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A micro episode with Dame Mary Perkins DBE, visionary founder of Specsavers and a woman with a passion for people. Whilst sharing her letter to her younger self and reflecting on her 40 plus years spent building an empire, Dame Mary shares her words of wisdom, the things she wished she had known at the start of her journey. Gracious, grounded and u…
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Meet Tom Herbert, the man whose life and work and steeped in the rich aromatic legacy of baking. Tom hails from a family of bakers, where the art of crafting exceptional bread has been passed down through the generations. In this episode, Holly speaks to Tom about the story of his family business, Hobbs House Bakery and delves into his journey to b…
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In this micro episode, we get a glimpse into the mind of the mission-led entrepreneur David Hieatt, founder of Howies, The Do Lectures and Huit Denim. David’s letter to his younger self is, put simply, a life lesson and one so chock full of wisdom and soulful advice that you’ll want to share it with everyone you know. This is your micro shot of ins…
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This week, Holly meets Helen Pankhurst CBE, a woman whose life work is testament to the enduring spirit of the suffragettes. And in this episode Helen shares intimate stories from her extraordinary heritage, offering a unique glimpse into the lives and struggles of her pioneering ancestors, diving into how their legacy has shaped her own path in ac…
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As a legendary footballer and a man who has navigated some of life’s toughest challenges, you might also know that Rio Ferdinand is also a man who isn't afraid to be vulnerable. In this micro episode, you will hear the letter that Rio wrote to his younger self, a letter that speaks about the road he has travelled, from the council estate on which h…
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In this week's episode, join Holly as she sits down with Ben Branson, the remarkable and visionary founder behind Seedlip, Seasn, and Pollen Projects. From the humble beginnings in his kitchen to pioneering a global brand in just four years, Ben’s story is one of creativity, dedication, and a relentless drive to challenge the status quo. Raised in …
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In this micro episode, Julie Deane CBE, the remarkable founder of The Cambridge Satchel Company shares her wisdom and reflections of an extraordinary journey in a letter to her younger self. Julie’s letter is one from the heart and one that reminds each of us of the power of embracing our individuality and how by having the courage to go against th…
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How can you learn to be self-compassionate and live the life you want to lead? In this episode of Conversations of Inspiration meet Rosie Nixon, an accomplished author, broadcaster, consultant, and coach, best known for her 16-year tenure as editor-in-chief of Hello! Magazine. Rosie shares her experiences with stress and burnout, leading to a caree…
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What’s the secret to designing award-winning and best-selling homeware for 20 years? In this episode of Conversations of Inspiration meet Antony and Richard Joseph, twin brothers and co-founders of Joseph Joseph often referred to as the ‘Apple of homeware.’ You'll hear the captivating story of their entrepreneurial journey, from a childhood surroun…
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How can you use customer data to create brand loyalty? In this episode of Conversations of Inspiration meet Edwina Dunn OBE, a true trailblazer in both the realms of big data and female empowerment. Immersed in the world of tech and data since the early 80’s, a time when customers' data was often discarded, Edwina’s vision led to creation of the gr…
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Can the shadow of death truly teach us the value of life? In this soul-stirring and life-affirming episode journalist, author, and podcast host Clover Stroud shares her journey through loss, creativity, and the transformative power of love and bravery, offering you a deeply personal and universally resonant perspective on living a life full of cont…
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Ready to revolutionise your fashion choices? Discover how one woman is changing the world of fashion and empowering women to turn their wardrobes into serious financial assets, with the Airbnb of clothing. In this inspiring episode, Holly Tucker chats with Eshita Kabra-Davies, the trailblazing founder and CEO of By Rotation, about transforming the …
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Why did Giovanna Fletcher call her encounter with royalty 'bizarrely beautiful'? Actress, author, podcast host, a true champion of mothers and the “I’m a Celebrity” Queen of the Castle shares her extraordinary journey of resilience and empowerment. From her experience starring in the West End musical "Everybody's Talking About Jamie" to her childho…
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Meet Perry Haydn Taylor, brand genius, design guru and true disruptor. His work shines out of many kitchen cupboards and fridges, from Dorset Cereals or Whole Earth to Gü desserts. For 30 years, Perry has helped entrepreneurs start and transform some of our most extraordinary brands with his award-winning design and marketing consultancy, Big Fish.…
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Dame Sarah Storey is Britain’s most decorated Paralympian and her uplifting journey is a beacon of hope, and testament to the power of resilience. They say if you believe in yourself anything is possible. This week's guest has a story of unparalleled determination, tenacity and triumph. WHY YOU WILL ENJOY THIS EPISODE You’ll hear how Dame Sarah’s i…
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Elvis & Kresse is a superb example of a circular business, making luxury accessories from recycled materials (mainly fire hoses). Since 2005, they’ve saved 300 tonnes of decommissioned ones from landfill and donated 50% of profits. Discover how this incredible company puts the environment, ethics and community first — to great effect. WHY YOU WILL …
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Antonia and Jonny Philp worked tirelessly to create a hand cream that helps our nation’s NHS professionals and is commercially successful (they promise to give a month’s worth of free hand cream to a nurse or midwife with every purchase). Hear how they were tested — from Covid to Dragons’ Den — and truly found their purpose. WHY YOU WILL ENJOY THIS…
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From catering events for the Hollywood elite to employing prison leavers, Alex Head opens the doors to her socially conscious catering business — and it’s fascinating. A business creating meaningful change, providing second chances for ex-offenders, and with sustainability at its heart. WHY YOU WILL ENJOY THIS EPISODE You’ll hear how Alex is reinve…
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Stuart Trevor has an unwavering creative vision. When he was just 19, he was the first buyer and designer at Reiss. After founding All Saints and growing it into a household brand, he wanted to help tackle the sustainability crisis in fashion. How? By launching a clothing company that doesn’t produce any clothes… WHY YOU WILL ENJOY THIS EPISODE You…
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A passionate advocate of self-acceptance, Bryony bravely challenges societal norms — her authenticity empowering women along the way. Bryony’s courage (and humour) in baring her soul is inspiring, as she shares her lifelong quest to shine a bright light on shame as a powerful way to dissolve it. WHY YOU WILL ENJOY THIS EPISODE You’ll hear Bryony’s …
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Ruby Hammer has been rewriting the beauty narrative for over three decades and her story is one of utter authenticity. In an industry obsessed with youth, Ruby talks about embracing ageing, the power this gives us and how to do it. It’s a celebration of the beauty found in every stage of life. WHY YOU WILL ENJOY THIS EPISODE Far beyond makeup, this…
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For Jools Oliver, happiness is most deeply rooted in her family values and home is definitely where her heart is. This is a conversation that focuses on what’s important in life, the relationships we nurture, the environment we create and the joy that we can take from everyday moments. WHY YOU WILL ENJOY THIS EPISODE You’ll rediscover how cherishin…
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We have delved into the treasure trove of episodes of 2023, to bring you the most powerful words shared, the golden advice given and a healthy dose of heartfelt inspiration. For a moment of reflection, or renewed energy for the year ahead — there is a lightbulb moment here waiting for everyone. WHY YOU WILL ENJOY THIS EPISODE From Rio Ferdinand OBE…
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When Mike and Alison Battle couldn’t find a magical Christmas experience for their own children, they decided to create one themselves. Their journey from primary school teacher and hedge fund manager to Mr and Mrs Lapland is nothing short of remarkable, and what’s at the heart of it? Sheer creativity. WHY YOU WILL ENJOY THIS EPISODE You’ll hear ho…
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With a love of clothing from an early age, fashion has always been part of Patrick’s DNA and the golden thread throughout his life. Yet his destiny wasn’t just about fashion, but to fulfil a mission to bring communities together, preserve the legacy of craftsmanship and champion the emotional connection we all share with handcrafted items. WHY YOU …
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Jeanette Aurdal Founder of The Oak & Rope Company On finding success being who you were always meant to be Want to know how Jeanette Aurdal made the transition from being a passionate hobbyist to building a thriving brand, celebrated for its handcrafted creations? Jeanette shares how a fire that reduced her business to ashes was both her darkest mo…
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In this week's episode of "Success Is Not Normal," join me, Wilfred Emmanuel-Jones, as I engage in a fascinating conversation with the multi-talented Craig Revel Horwood. From his early years in Ballarat to the bright lights of stage and screen, Craig shares his dynamic journey filled with challenges, changes, and constant reinvention. We explore C…
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Inspired by her Indian heritage, Vanita founded her business after noticing a gap in the market for convenient, quality brow services. In doing so, she not only brought an ancient beauty technique to the 21st century, but also disrupted a whole industry. Hear how she’s ‘raised eyebrows’… WHY YOU WILL ENJOY THIS EPISODE Hear how Vanita’s heritage, t…
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At just 17 years old, Henry had a serious diving accident which left him paralysed from the neck down. Finding himself trapped between a past he no longer recognised and a future he couldn't imagine, Henry shares how he found the mental resilience to overcome the darkest of times, to discover a life filled with light. WHY YOU WILL ENJOY THIS EPISOD…
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Joanna Jensen launched Childs Farm fuelled by a wish to help her daughters’ eczema-prone skin. Her story is one of entrepreneurship, determination and the strength of a mother’s love. From agonising challenges such as divorce, losing her home and confronting illness, to achieving incredible success, Joanna’s journey is remarkable. WHY YOU WILL ENJO…
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Hailed as a retail genius, credited with transforming Topshop into a global fashion phenomenon and working wonders at Whistles, Jane began her career at the bottom of the ladder and honed her craft from the ground up with grit and creativity. Here, she shares how, in a world driven by data, instinct has been her guiding light. WHY YOU WILL ENJOY TH…
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Meredithe shares her journey from being a one-woman operation at the kitchen table to building an eternally joyful, internationally recognised, party accessories brand. Discover how, with ‘team’ at the heart of everything and a belief that imagination equals freedom, she retains the essence of what makes Meri Meri special. WHY YOU WILL ENJOY THIS E…
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Karen Millen OBE started her iconic brand with £100 and 100 metres of cotton. Hear how she built and sold a thriving fashion empire against the odds — before being declared bankrupt and getting divorced. How did she learn to embrace her future once again and do what she loves? Find out here… WHY YOU WILL ENJOY THIS EPISODE Learn about getting comfo…
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Welcome to the latest captivating episode of "Success Is Not Normal"! In this week's insightful conversation, I had the immense pleasure of sitting down with the extraordinary Levi Roots. Join us as we delve deep into Levi's remarkable life journey – a tale of resilience, transformation, and purpose. Levi shares his poignant experience of relocatin…
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This week we welcome John Elliott to the show. John is known for inventing and manufacturing dehumidifiers which suit the UK climate. This snowballed into a large and successful business, Ebac, which provides manufacturing jobs in a deprived area in the North of England. In getting there we discuss leaving school at 15, growing up without a father,…
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This week we welcome political and cultural activist Ansel Wong CBE to the show. In this episode we discuss Ansel navigating his identity and getting involved in radical student politics. We consider how these things crafted his purpose to become a leading figure in promoting the representation of Caribbean culture and arts in British Society, and …
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