Beste Nathan Smart Media podcasts (2024)

1
Empowering The Underdog With SEO and PPC: Charley Brennand 35:42

3d ago35:42

35:42

In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially …

1
Ep #13 : Golden Shades and Shutters with Michael Breaker 31:47

2d ago31:47

31:47

Golden Shades and Shutters LLC specializes in high-quality window treatments, offering a range of custom shades, shutters, and blinds designed to enhance both the functionality and aesthetic appeal of any space. With a focus on superior craftsmanship and a keen eye for style, Golden Shades and Shutters provides personalized solutions tailored to ea…

1
How the GEO Foundation is Driving Sustainable Golf through Initiatives, Resources, and Certification 52:38

4d ago52:38

52:38

Jonathan Smith is the founder and Executive Director of the GEO Foundation for Sustainable Golf and one of the foremost authorities on golf sustainability in the world. His foundation focuses on creating a symbiotic relationship with strategic partners to help golf clubs, architects, and individual tournaments reach their sustainability goals. The …

1
EP #10: Nathan and Mindy of Surfsup Colorado 13:41

8d ago13:41

13:41

Surf’s Up Colorado is the premier destination for outdoor adventure enthusiasts looking to ride the waves in the heart of the Rockies. Specializing in river surfing and stand-up paddleboarding (SUP), Surf’s Up Colorado offers everything from high-quality equipment rentals and sales to expert lessons and guided river tours. Whether you're a beginner…

1
EP #11: Deonna Lupola and Sidney Shaw of the Karma Casa 28:54

8d ago28:54

28:54

The Karma House is a nonprofit kava bar and community center, dedicated to providing a safe and alcohol-free space for people to gather and build community. They offer healthier alternatives to traditional beverages and host daily events, such as yoga, music, art and more.Door Meg Smit

1
EP #12: Kevin Still with Publix (Copywriting) 1:05:26

8d ago1:05:26

1:05:26

A fun conversation with a friend in the business of Copywriting for the national brand Publix GroceriesDoor Meg Smit

1
Double Tap For Better SEO Tools: Dragon Metrics Simon Lesser 30:17

10d ago30:17

30:17

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Simon Lesser, co-founder and CEO of Dragon Metrics, a powerful all-in-one SEO software platform. Simon shares the journey behind Dragon Metrics, and explains how DM competes with larger tools like Ahrefs and SEMrush. Key Takeaways: Founding Story of Dragon Metrics: Simon…

1
The Environmental Benefits of Golf Courses 33:19

11d ago33:19

33:19

What if golf courses were more than just places to tee off? In this episode of The Golf Sustainability Podcast, I sit down with Brian Horgan, chairperson of Michigan State University’s Department of Plant, Soil, and Microbial Sciences, to dive into a fascinating new perspective on golf. With over 20 years in research and academia, Brian has been at…

1
Unlock Big Data Vibes For Small Business with Dana DiTomaso 46:28

17d ago46:28

46:28

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners. Key Takeaways: Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuab…

1
How the PGA Tour is Leading the Charge in Sustainable Golf 32:36

18d ago32:36

32:36

Why wouldn’t the PGA Tour help lead the charge in golf sustainability? I’m joined by Brazos Barber, the Director of Sustainability for the PGA Tour for his insights in sustainable golf and the PGA Tour. As golf faces growing environmental challenges, Brazos shares his personal journey with me: leading sustainability efforts within one of the world’…

1
EP #9: Susie Inverso of Crimson Cat Studios 16:28

22d ago16:28

16:28

We are Denver's premiere Pet Photography studio! We help pet-parents honor, celebrate, and tell the saga of their most precious family members by capturing the facets of their personalities in stunning photographic artwork at our Denver studio or on location in the beauty of Colorado.Door Meg Smit

1
EP #7: Molly Woodhull of Woodhull Wellness 30:27

22d ago30:27

30:27

Woodhull Wellness offers tangible mindfulness and meditation tools to elevate people, communities, and organizations globally. The goal is to support people in meaningful and realistic ways through online programming and in-person coaching focused on data-driven mindfulness, meditation, and movement techniques. With these tools, people learn to nav…

1
EP #8: Mike Sedita of 16W Media Group 49:10

22d ago49:10

49:10

16W Media, led by Mike Sedita, is a full-service media and marketing agency dedicated to helping businesses grow through innovative strategies and compelling brand storytelling. With a focus on delivering tailored solutions, 16W Media specializes in brand development, digital marketing, and content creation, helping businesses of all sizes reach th…

1
EP #6: Maissaa Bachir of Basma Dance & Fitness 13:49

22d ago13:49

13:49

Basma Dance & Fitness is a boutique studio specializing in small—to medium-sized classes. We provide culturally diverse dance, fitness, and restorative classes in a warm and inclusive setting. We are a growing community, and our wonderful members describe the studio as their second home.Door Meg Smit

1
Ep #5 : Wes Stewart of Mile High Luxury Property Management 16:20

22d ago16:20

16:20

At Mile High Lux Property Management we specialize in offering a unique and luxury experience for all of our clients and residents. Luxury to us is defined by the service that we provide to our clientele and their investments, so that they can be hands off and have trust that their properties are being leased and managed in an intentional and knowl…

1
EP #4: Robert George of Performance Wise 18:27

22d ago18:27

18:27

Performance Wise Trucks is your trusted partner in light-duty diesel truck repair, maintenance, and emissions testing. Specializing in keeping your diesel trucks running at peak performance, we offer comprehensive services that ensure reliability, fuel efficiency, and long-term durability. Our skilled technicians are experts in diagnosing and repai…

1
Forget Guest Posting and Think About Guest HOSTING in 2025 8:18

24d ago8:18

8:18

I'm sharing a personal update, the importance of balancing life and work, and learning when to step back. Key Takeaways: Recognize your limits: It's important to identify when to step back and take time for personal matters. Future-proofing the podcast: To ensure the podcast continues, guest hosts may be invited to share their insights in future ep…

1
Sustainability Technology at Hillcrest Country Club with Matt Muhlenbruch 40:55

25d ago40:55

40:55

As the Director of Agronomy at Hillcrest Country Club, Matt Muhlenbruch fully embraces leveraging technology to make the game of golf more sustainable. His approach is well-researched so he’s only implementing tools and technologies that will drive sustainable golf forward. Ultimately, the technology he adopts has to bring meaningful and measurable…

1
Jay Karen Addresses Golf Sustainability through the Lens of Golf Course Owners 48:19

1M ago48:19

48:19

Jay Karen, CEO of the National Golf Course Owners Association, addresses economic and social sustainability from the viewpoint of an owner/operator. Jay believes that there’s a fine balance between sustainable business practices and sustainability practices. He dissects the nuances one has to consider. Golf course owners are expected to make golf m…

1
Never Stop Optimizing Your Website! [Follow Through Fridays] 11:35

1M ago11:35

11:35

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links. Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel pr…

1
SEO For Local: Strategy to Execution Tips with Amanda Jordan 42:33

1M ago42:33

42:33

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Amanda Jordan, Director of Digital Strategy at Rickety Roo, to dive deep into the world of local SEO. Whether you're a local business owner or part of a franchise, Amanda's insights will help you refine your SEO tactics and strategies for better visibility and results. K…

1
St Andrew's Legacy of Sustainable Golf 31:39

1M ago31:39

31:39

St. Andrews Links is the oldest—and most well-known—golf course in the world. Recognized as the “Home of Golf,” it’s existed for over 600 years. Today we have the privilege of speaking with Gordon McKie, the Greenkeeping Operations Manager. Gordon has been at St. Andrews Links in various roles for over 27 years. Every year, over 240,000 rounds of g…

1
Optimizing Business: SOPs, Hiring and SEO with Nathan Hirsch 34:09

1M ago34:09

34:09

I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth. Key Takeaways: SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating …

1
Sustainable Golf at Big Cedar Lodge 30:49

2M ago30:49

30:49

“We all live downstream” is one of the mottos of Mr. Jonny Morris, the Founder and CEO of Bass Pro Shops. Bubba Wright lets this motto serve as the north star for everything he does as the Director of Agronomy at Big Cedar Lodge. Whether it's by reducing its footprint or providing habitats for wildlife, Big Cedar Lodge strives to leave everything b…

1
Managing Digital Entities: Tools + Tips with Crystal Carter 34:44

2M ago34:44

34:44

⚠️ SMART, advanced episode! 🤓 In this episode of the Simple and Smart SEO Show, Crystal Waddell welcomes back Crystal Carter, Head of SEO Communications at Wix, to dive deep into the concept of entities and their impact on SEO. Takeways: Consistency is Key: Your digital presence and how you describe your business should remain consistent across all…

1
Predicting SEO Success using AI with Nicolas Garfinkel 30:42

2M ago30:42

30:42

In this episode, I sit down with Nicolas Garfinkel to explore the future of SEO through the lens of predictive models and machine learning. Key Takeaways: The Importance of Data in SEO: Nicolas emphasizes the need for data-driven approaches in SEO, highlighting how relying on intuition alone isn't enough in today's rapidly changing environment. Pre…

1
Leverage Local SEO to Thrive Off Social Media: Kechia Taylor 38:26

2M ago38:26

38:26

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. Key Takeaways: Introduction to Kechia Taylor: Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry. She discusses her journey from being a brow expert…

1
EP #3: Matt Davis of Priority Wealth Partners 20:42

2M ago20:42

20:42

Meet Matt Davis of Priority Wealth Partners! Priority Wealth Partners is dedicated to helping investors from every background. Your goals are our goals. Regardless of your age or background, we believe people can live better lives with smart financial education and knowledge. We work closely with clients to match strategy to individual needs for ev…

1
EP #2: Shane Ammerman of HCCI Professional Protective Services LLC 28:50

2M ago28:50

28:50

Meet Shane Ammerman of HCCI Professional Protective Services LLC! HCCI Professional Protective Services LLC is an industry-leading security company redefining the standards of protective services in the United States. Specializing in armed security and real-world training, HCCI Protection is committed to providing unparalleled safety solutions for …

1
EP #1: Jenn Uhen of The Pledgettes 15:50

2M ago15:50

15:50

As a mentor and advocate, The Pledgettes Founder Jenn Uhen heard from many women that they will start investing “someday,” or that growing up the extent of the financial education they received was to save their money. Jenn also saw that women who were confident and clear with their financial goals had these “right-time, right-place conversations.”…

1
SEO, Domain Authority vs Customer Authority w/Jamar Ramos 32:22

2M ago32:22

32:22

Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing. Key Insights: The Role of SEO: Jamar emphasizes the importance of SEO but clarifies that it’s just one piece of the puzzle. "SEO is just what you do on the technical side of the website. It has to be about multi-channel marketing," he states.…

1
Real World SEO Strategy For Entrepreneurs With Dolly DeLong 37:06

3M ago37:06

37:06

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit. Key Takeaways: Introduction to Dolly DeLong: Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator. She shares her experience of separating her photography …

1
Sizzling Summer SEO: A Mid-Year Recap with Crystal Waddell 9:35

3M ago9:35

9:35

Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year. Let's go SEO! Key Takeaways: Business Achievements: Launched 2025 photo props, doubling sales from last June. Website traffic …

1
How To Build Trust With Search Engines With Erin Sparks 40:30

3M ago40:30

40:30

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. Erin shares insider knowledge on building trust with Google and mastering SEO foundations. Key Topics: The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional ma…

1
Spoiler: SEO Success Is Trial and Error with Holly Homer 39:25

3M ago39:25

39:25

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com. Episode Highlights: Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family. Streamlining Digital Product Creation: Discover h…

1
Combining Strategic SEO & Growth Mindset with Edwin Romero 32:46

4M ago32:46

32:46

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. We explore several key aspects of SEO: The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. The necessity of personalized SEO strategies and a deep understanding…

1
Enhancing Website Performance with Microsoft Clarity (FTF) 11:21

4M ago11:21

11:21

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez. Key Takeaways: Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, …

1
Why Your Customers Don't Check Out with Celeste Gonzalez 38:56

4M ago38:56

38:56

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity. *takes breath* We talk about so many SEO-adjacent topics: strategies for boosting conversions, the significance of focusing on the u…

1
From Theory to Practice: Real SEO Tips for Your Website (FTF) 15:32

4M ago15:32

15:32

In this episode of Follow Through Fridays on the Simple and Smart SEO Show, I review actionable SEO and blogging strategies shared in the podcast with Steven Schneider of Trio SEO. I discuss my experiences applying these tips on my new Wix website and Shopify store to enhance user experience and optimization. My key takeaways are: simplifying navig…

1
Blogging Isn't Dead: Advice from Trio SEO's Steven Schneider 37:32

4M ago37:32

37:32

In this episode of the Simple and Smart SEO Show, I chat with Steven Schneider from TrioSEO, an agency that specializes in organic SEO services. We discuss the importance of understanding the power of SEO and the transformation it can bring to a brand. Steven shares his journey into SEO, starting from blogging in college to building a successful SE…

1
Keyword Gap Analysis and Branding: Follow Through Fridays 5:37

4M ago5:37

5:37

Join me as I walk through the practical steps I took after my conversation with Erika Varangouli, an expert in content marketing, SEO, and branding at Riverside.fm. Key Takeaways: Integrating SEO with Branding: Erika emphasized the importance of aligning SEO with branding. Inspired by her advice, I started using customer reviews in ChatGPT to creat…

1
SEO and Brand Building w/ Riverside.fm's Erika Varangouli 36:23

4M ago36:23

36:23

In this episode of the Simple and Smart SEO Show, I interview Erika Varangouli about SEO and its intersection with brand building. We discuss key insights into conversion rate optimization, the historic division between SEO and paid landing pages, and the holistic approach required to build trust and relevance for small businesses. Erika shares her…

1
Why OAO should replace SEO: The Future Of Optimization 16:30

4M ago16:30

16:30

In this Follow Through Friday episode of the Simple and Smart SEO Show, I'm discussing the concept of owned asset optimization, inspired by a conversation with Jonas Sickler from Terakeet. This episode highlights practical SEO strategies and the importance of creating and distributing owned assets that align with business objectives, particularly: …

1
SEO Reimagined: Owned Asset Optimization With Jonas Sickler 34:27

5M ago34:27

34:27

In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI to…

1
Optimizing Google Ads and More: Follow Through Fridays 5:03

5M ago5:03

5:03

Episode Summary: In this episode of the Simple and Smart SEO Show Follow Through Fridays, I share how I integrated tips from Katlyn Paskorz to improve product descriptions and resolve long-standing issues with my Google Ads account. Key Takeaways: Integrating Customer Feedback: I realized the importance of using customer language in my website cont…

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Build a Successful and Easy SEO Strategy w/Katlyn Paskorz 32:10

5M ago32:10

32:10

In this episode of the Simple and Smart SEO Show Podcast, I interview Katlyn Paskorz, the owner of KatydidPGH. We discuss her journey from an unfulfilling career in banking to becoming a WordPress designer and SEO expert for small business owners. Key points include Katlyn's transition to SEO, the importance of talking to customers for creating eff…

1
SEO and Digital Marketing: Tips When You Don't Get the Job 8:06

5M ago8:06

8:06

Today I'll share insights from my interview with Josh Peacock from SEO for Hire and my personal experiences in the SEO job search. Key Takeaways: 1. Job Search Process Define what you want in a role and understand top performers' traits. This helps target positions that align with your strengths. Be honest on your resume and be prepared for practic…

1
How To Get Your SEO Dream Job W/ Recruiting Pro Josh Peacock 36:47

5M ago36:47

36:47

In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire. I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like! Want to know the expectations of different SEO jobs and how much they make? (ME TOO!) We also talk about how the changes …

1
Google Said What? Google Algo Leak + SEO Squad Inside Look 15:07

5M ago15:07

15:07

Breaking news in SEO: The Google Algo leak! Join my FREE three-day SEO challenge for small business owners with websites. Breaking News: Leaked Google Document Great articles from Michael King from iPullRank and Rand Fishkin Highlights from the leak: - Google uses a "site authority index," contradicting their stance on DA - Google uses click data (…

1
More Changes In Search: 5 Top Takeaways For 2024 SEO 12:49

5M ago12:49

12:49

Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO. 1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet... Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience"). 2. Strategies for Adapting to The "New SEO": - Importance of engaging with c…

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