Welcome to the Digital Product Mama podcast. I’m your host, Lindsay Bowden: a mama of 2, Jesus follower, former high school math teacher turned full-time online biz owner. In 2019, I was pregnant and desperate to stay home with my baby for longer than my 6 week maternity leave. That’s when I made the decision that changed everything: I used my knowledge and skills to create and sell my own digital products. Those digital products allowed me to quit my teaching job, work less than 20 hours a ...
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***EXPLICIT LANGUAGE*** -Crime/Mysteries/Paranormal/History- - A podcast that dives deep into the unsolved and interesting, with an unpolished and unscripted “pirate radio” style. If you like a conversational style podcast about mysterious stuff, you'll love this!! From 'PODCAST MAGAZINE' : Host Justin Rimmel does a solid job of making listeners feel like we are in the room with him while he shares particularly weird cases he comes across. If old-fashioned true-crime stories are your thing, ...
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044: How To Beat Imposter Syndrome
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How to Beat Imposter Syndrome and Take Bold Action in Your Business In this episode, we're diving deep into a topic that every entrepreneur faces at some point—imposter syndrome. While it might not be everyone's favorite subject, it’s a crucial one, and today, we're breaking it down in a way that’s both practical and motivating. Lindsay shares her …
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043: How To Thrive As A Teacherpreneur - Student Success Story
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How to Engage Students and Thrive as a Teacherpreneur Welcome back to another inspiring episode of the Digital Product Mama podcast! In this episode, I’m sitting down with Johanna Kuiper, a passionate middle school math teacher by day and a thriving entrepreneur by night. Johanna shares her journey from struggling to engage students in her Title 1 …
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042: 3 Automated Funnels You Have To Try
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3 Must-Have Automated Funnels to Skyrocket Your Digital Product Sales! In this episode, we're diving into the three automated funnels to try in your business to effectively sell your digital products on autopilot! Whether you're offering a low-ticket item or looking to grow your sales consistently, these funnels will help you convert leads into pay…
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041: 4 Steps To A 4-Figure Digital Product
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In this episode, we are discussing the secrets to creating a successful low-ticket digital product that can bring in 4 figures! Whether you're new to digital products or looking to streamline your existing process, this episode breaks down the NAPS framework—niche, audience, product, and selling. Listen to discover how to create your own 4-figure d…
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040: The #1 Thing You Should Do In Your Business Before 2025
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Welcome back to the Digital Product Mama podcast! We are thrilled to kick off season 2 of the Digital Product Mama podcast with a brand new name and an exciting new direction! Formerly known as the Course Creation Mama podcast, we’re expanding our horizons to bring you the best tips and strategies for all kinds of small ticket digital products. In …
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039: Are Online Courses Still Selling? Here's What I'm Working On This Summer
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In this episode, Lindsay answers the question: are online courses still selling in 2024? She shares her findings from recent market research. While large courses still succeed in niche areas or for established creators, she observes a growing trend towards smaller, more manageable digital products like mini-courses, e-books, and paid workshops. The…
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038: For The Teachers - Answering All Your Questions About Selling On TPT
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In this episode, Lindsay, a former teacher, discusses various ways teachers can make money online, with a focus on selling educational resources on Teachers Pay Teachers (TPT). She shares her own journey of transitioning from a classroom teacher to building a successful online business through TPT, detailing how she created and marketed her resourc…
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037: Are Live Launches Out?
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In this episode, Lindsay answers the question: are live launches out? She discusses the effectiveness of live launches for programs and offers insights into alternative strategies for different niches. She also touches on the evolving landscape of online courses, suggesting a shift towards mini-offers and bite-sized solutions due to time constraint…
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036: On-Air Business Coaching With One Of My Students
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In this episode, Lindsay sits down for on-air business coaching with Katie, a former teacher aiming to help educators new to Teachers Pay Teachers (TPT) navigate the platform and create and sell resources successfully. Their conversation covers various topics, including email marketing regulations, Pinterest strategies, Facebook ads and pixels, cho…
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Alcatraz Ghost Story : Interview w/ Author Brian Stannard
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In this episode I get to talk to Brian Stannard, author of the book 'Alcatraz Ghost Story', based on the life of Roy Gardner. Roy was an American criminal active during the 1920s. He stole a total of more than $350,000 in cash and securities and several times escaped from custody. He is said to have been the most hunted man in Pacific Coast history…
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Alexander 'Superkiller' Solonik
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Alexander Solonik was a Russian gangster, known for his reputation as a notorious hitman in the Russian criminal underworld. Also known as Sasha-Macedonian and Superkiller, Solonik admitted to committing 43 contract murders and was involved in Russian Mob activity for much of the 1990s until disappearing after his third escape from prison. Solonik …
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The Death of Charles Walton
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Charles Walton was found murdered on February 14th, 1945 in Warwickshire, England. The foremost police detective of the era, Chief Inspector Robert Fabian, led the investigation into Walton's death. The chief suspect for the murder was Alfred John Potter. However, there was insufficient evidence to convict Potter and the case is currently the oldes…
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War Against the Mafia - Interview w/ Dan Dorsky and Mike Campi
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War Against the Mafia: How a Prosecutor and an FBI Agent Devastated the New York Mob. The true story of two law enforcement figures—one an FBI agent, the other a federal prosecutor—who led some of the most relentless and successful attacks on organized crime in American history. A unique and unexpected set of circumstances caused former federal pro…
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Interview w/ Dr. Gary Simonds - Neurosurgeon and Author
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Dr. Gary Simonds is a highly experienced neurosurgeon, former head of an academic neurosurgery program at Virginia Tech/Carilion Clinic. He is a Professor, and teaches regularly at, the Virginia Tech School of Neuroscience and the Virginia Tech Carilion School of Medicine.He was a biochemistry major at Dartmouth College. He went on to medical schoo…
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The 1929 Detroit Occult Murders
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On July 3, 1929, police officers walked into the house located at 3587 Saint Aubin Street in Detroit. Inside, they found a man named Benny Evangelista dead, seated behind his desk. His hands were neatly folded in his lap as though in prayer. Upstairs they found Mrs. Santina Evangelista and their four children dead as well. Benny was known as a myst…
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1996 Varginha UFO Incident - Interview w/ Bryan Bowden
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The Varginha UFO Incident involves a series of events in 1996 when residents of Varginha, Brazil claimed seeing one or more strange creatures and at least one unidentified flying object (UFO). Other associated claims include the capture of one or more extraterrestrial beings by the Brazilian authorities, animal fatalities at a zoo, and a woman impr…
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Haunted : The Heidi Wyrick Story
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The young Wyrick family had moved to the small town of Ellerslie, Georgia after buying their first house in 1989. Heidi's parents, Andrew and Lisa, wanted to move to the town to have a fresh start and to be in a safe place to raise a family. Shortly after moving in, Heidi had a new imaginary friend. Learn more about your ad choices. Visit megaphone…
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035: How We Balance Family And Work - Q&A With My Husband
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In this episode, Lindsay welcomes her husband Parker as a special guest to discuss how they’ve been able to balance family and work while running a business together. They cover topics like transitioning from traditional jobs to working from home, the challenges and rewards of entrepreneurship, managing household tasks, and finding balance between …
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034: That Time I Deleted 25,000 Email Subscribers - One Of My Biggest Online Business Mistakes
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In this episode, Lindsay shares one of the biggest online business mistakes she’s made–accidentally deleting her entire email list of 25,000 people. This mistake had significant consequences, including losing thousands of dollars due to disrupted payment plans and access to programs. Despite the panic and challenges faced, Lindsay shares valuable l…
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033: My Work Schedule With 2 Kids
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In this episode, Lindsay shares her personal journey of balancing work and family life, as she is now running a business as a mom of 2. She shares her updated work schedule with 2 kids, highlighting specific days for focused work, utilizing systems and a team to help handle tasks, and prioritizing family time for mental health and well-being. She e…
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032: My Maternity Leave Experience - My Biggest Takeaways
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In this episode, Lindsay is sharing her maternity leave experience and what she did during her time away from work. She talks about her birth story and prioritizing rest and recovery afterward. Lindsay also discusses how she systematized her business, allowing her team to handle a successful launch while she focused on family time. She reflects on …
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In this episode, Lindsay addresses the common question of whether online courses are a way to earn passive income. She shares her own experience with an evergreen funnel, using automated marketing strategies like Facebook ads, email sequences, and urgency tactics to drive sales. While acknowledging the need for ongoing monitoring and improvement, s…
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030: My 3 Biggest Launch Fails And How I Fixed Them
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In this episode, Lindsay reflects on her experiences with live launching her online courses. She shares 3 of her biggest failures and the lessons learned from them. She views these experiences as valuable data for making better decisions in the future, and encourages listeners to embrace the learning process in their own online biz journey. Mention…
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029: Our 6-Figure Live Launch Strategy - Part 2
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In this episode, Lindsay and her team member Emily discuss their six-figure live launch strategy. They cover various aspects of the launch process, including the free challenge, open cart period, and post-launch phase. They stress the importance of taking breaks and treating business outcomes as data for improvement rather than a reflection of your…
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028: Our 6-Figure Live Launch Strategy - Part 1
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In this episode Lindsay and her team member Emily dive deep into their six-figure live launch strategy. Emily, Lindsay's online business manager, shares insights into their launch process, emphasizing the importance of starting small and gradually expanding strategies over time. They discuss various launch strategies, focusing on challenges as a wa…
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027: My Top 3 Live Launch Tips
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In this episode, Lindsay shares insights on 3 live launch strategies that have been successful in her business. The strategies foster engagement, encourage potential customers to take action, and maximize conversion rates. She emphasizes the value of authenticity and integrity in your business practices. Mentioned in this episode: Learn more about …
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026: 3 Things You Need To Automate In Your Business
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In this episode, Lindsay shares her journey of automating and systematizing her business in 2023 to alleviate burnout and expand her capabilities. She discusses three key areas for automation: lead generation, sales, and customer service. By automating these areas, Lindsay has found freedom in being able to focus on broader business goals and perso…
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025: This Changed The Game For Me: How To Put Systems In Place In Your Biz
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In this episode, Lindsay chats with her friend Deborah McDaniel, a CEO mentor and support strategist, who transformed her business in 2023. Deborah helps high-achieving women entrepreneurs transition from being self-made to being wildly supported, guiding them to cultivate ecosystems of support and avoid burnout. They discuss the importance of syst…
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024: A Complete Guide To Making Your First Hire
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In this episode, Lindsay candidly shares her journey and struggles with managing a team and hiring in her business. She shares practical advice and encouragement on making your first hire in your business, based on her experience. Lindsay gives specific details about the process of identifying tasks to delegate, finding a suitable VA through platfo…
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023: How I Prepped For A 12 Week Maternity Leave
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In this episode, Lindsay shares her journey and strategies for preparing for a 12-week maternity leave, drawing from her past experience as a new mama navigating her online course business. Despite the challenges of balancing motherhood and entrepreneurship during her first maternity leave, she reflects on the valuable lessons learned and the deter…
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022: Getting Started With Direct Sales For Stay-At-Home Moms
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In this episode, Lindsay sits down with Paige Damerow, a ministry wife and a homeschooling mom of two, who has found great success with direct sales as an income stream for her family. They discuss the world of direct sales or multi-level marketing (MLM) and debunk some common misconceptions about the industry. Paige shares her journey of joining B…
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021: Your Guide To Creating A Low-Risk, High-Impact Offer
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In this episode, Lindsay discusses the world of mini-offers, emphasizing their strategic importance in online business. She provides a comprehensive guide to these low-risk, high-impact offers, covering the definition, examples, and optimal pricing for mini-offers. She also gives practical advice on hosting and marketing mini-offers, and how to uti…
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020: How To Build A Product Suite In Your Online Business
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In this episode, Lindsay discusses the importance of diversifying your income streams by creating a well-structured product suite and customer journey. She provides practical examples for different niches, showcasing how you can structure your product suite and customer journey for optimal engagement and revenue generation. Learn more from Lindsay:…
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019: Facebook Ads For Online Course Creators
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In this episode, Lindsay sits down with Jenzaia, a Facebook ads expert, to discuss the use of Facebook ads for course creators. Jenzaia shares her journey into Facebook ads, starting as a classroom teacher and accidentally venturing into the multi-billion dollar industry of Facebook and Instagram ads. Jenzaia explains her approach to running Facebo…
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018: Finding Time To Launch An Online Course In 2024
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In this episode, Lindsay addresses a common challenge faced by busy individuals, particularly parents: finding the time to start an online course business. The episode begins with a reminder that course creation is not a quick and easy way to make money; it requires dedication and effort. Lindsay outlines strategies for finding time in a busy sched…
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017: Preparing For 2024 In Your Business
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In this episode, Lindsay discusses the importance of taking dedicated time at the end of the year to reflect on personal and business goals. She shares her own experience of planning for the year 2024, particularly as a busy parent with limited time. Lindsay provides tips for those in different stages of their businesses, whether beginners or alrea…
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016: Why You Need A Blog And How To Get Started
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In this episode, Lindsay interviews Amy and Jennifer, founders of Spark Media Concepts and experts in the field of blogging. The duo shares their journey from starting as virtual assistant and client to founding Spark Media Concepts in 2017. Initially focused on creating websites for clients, they shifted to course creation during the pandemic, dev…
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015: $70K In 7 Days - A Live Launch Debrief
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In this episode, Lindsay breaks down all the details of her successful course launch in June 2023, sharing valuable data and insights. She discusses all the numbers related to the launch, including conversion rates, amount of sales, money spent on ads, and much more. Lindsay reflects on what worked well, lessons learned, and plans for future launch…
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014: 3 Ways To Grow Your Email List Without Ads
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In this episode, Lindsay discusses the importance of growing an email list for a successful course launch. She provides three strategies to grow your email list without relying on ads or constant social media posts. Mentioned in this episode: Episode 008: The #1 Secret to Marketing Your Course Facebook group: Podcast Guest Collaboration Community A…
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013: Tips For Branding Your Business
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In this episode, Lindsay welcomes Stacy Aguilar, a brand and web designer, to discuss the importance of branding for course creators. Stacy shares her expertise in working with course creators, coaches, and educators to establish a unique and impactful brand. They dive into the essence of branding, emphasizing that it goes beyond logos and visuals,…
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012: How To Ensure Your Course Sells
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In this episode, Lindsay addresses a common fear among course creators: launching a course that doesn’t sell. She discusses ways to ensure a course topic is profitable, the best way to build an audience, and the significance of effective marketing and copywriting. She also emphasizes the importance of beta launching, which allows course creators to…
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011: My Worst Launch In 4 Years - A Launch Debrief
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In this episode, Lindsay and her online business manager, Emily, discuss the details of Lindsay's recent course launch, which turned out to be her worst launch in four years. They provide insights into the challenges faced during the launch and the changes they plan to make based on the data they collected. Lindsay emphasizes her commitment to serv…
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010: How To Diversify Your Income By Selling Digital Downloads
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In this podcast episode, Lindsay welcomes her friend Lauren to discuss the potential of digital downloads as a stream of income. Lauren, who creates online resources for teachers and teacher business owners, shares her journey from selling digital resources to teaching others to do the same. She explains how she diversified her income streams durin…
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009: Live Launching Vs. Evergreen
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In this episode, Lindsay explains the differences in two different types of course launches: live launching and evergreen launching. She goes over the strengths and weaknesses of both approaches and recommends using a combination of both to cater to different kinds of buyers. Lindsay also shares her yearly schedule that alternates between live laun…
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008: The #1 Secret To Marketing Your Course
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In this episode, Lindsay reveals the number one secret to marketing your course for a successful course launch: email marketing. She takes you through the process of setting up and growing your email list step-by-step so you can launch your course to an audience full of the right people. Mentioned in this episode: ConvertKit Flodesk Kajabi Learn mo…
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007: How To Name Your Online Course
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Choosing a name for your online course can be an exciting but potentially stressful decision. In this episode, Lindsay discusses how to choose the right name for your online course and provides actionable steps to help course creators in this process. These steps will help you from getting stuck on choosing a course name so you can keep moving forw…
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006: Student Success Story - A $50K Launch
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This podcast episode features Steve Buch, an educator who has harnessed the power of Google Sheets to create engaging activities for teachers. Steve's journey with Google Sheets and education began when he stumbled upon pixel art activities. Intrigued by this unique use of Google Sheets in the classroom, Steve started creating his own activities an…
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005: 5 Steps To A $5K Course Launch
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In this episode, Lindsay discusses the five steps to follow for a successful $5k launch of your online course–even if you’ve never launched an online course before. She goes over the exact process she has used for her own 5- and 6-figure course launches. Lindsay also shares about an upcoming free challenge for those interested in learning more abou…
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004: Secrets to 5x Your Profit While Working 10 Hours a Week
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In this episode, Lindsay chats with Rachel Ngom, an accidental entrepreneur with a background in social work, who went from being on food stamps with negative $400 in her bank account to a millionaire by age 34 while working 20 hours a week. This episode dives into Rachel's transition to a 10-hour work week, emphasizing the importance of setting bo…
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003: How to Choose a Course Niche
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In this episode, Lindsay discusses the process of choosing a profitable niche for an online course. She knows that you may face one of two challenges when deciding on a course topic: either you have no ideas and feel unqualified, or you have multiple ideas and have a hard time choosing. To help overcome these struggles, Lindsay provides four action…
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