GTM Roulette is a fun and informative podcast for marketing, sales, and customer success leaders to learn about the latest trends across the top go-to-market channels. Each episode, the host, Kris Rudeegraap, the Co-CEO of Sendoso "spins the wheel" to pick a random go-to-market channel and then discuss thought provoking channel performance insights and future predictions with the guests.
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The #1 show for top players in B2B sales. Sales Players features actionable ideas for sellers and breaks down the mindset, habits, and tools used by top performers to generate more leads, close more deals and build wealth in sales.
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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B2Boring: The Podcast That's Anything But Ordinary! Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing! Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, e ...
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Jeff Kushmerek, with 20 + years of software professional services experience, gets deep into the details of Customer Success, Implementation, and Professional Services in software. Joined by experts in the industry, he covers everything from ops, growing teams, selling services and products, customer success, and everything in between.
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Imagine that you are friends with hundreds of the most successful Entrepreneurs, Executives & Investors on the planet. Now imagine that each one of them has a playbook detailing their most valuable strategies, lessons and tactics that have allowed them to build and lead wildly successful companies... and now they’re yours. That is what The Founder’s Playbook Podcast delivers. Hosted by Entrepreneur & Philanthropist, Chris Vasquez, this show is built to empower you with the mindset, tools and ...
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From AE to CEO & Driving Sales with Personalized Gifts with Kris Rudeegraap of Sendoso
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42:17
Kris Rudeegraap is the Co-Founder & Co-CEO of Sendoso, the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals 29% faster. Kris joins the Sales Players to share how he used the skills he developed as an AE to launch a category leading company. SPONSORS: • Leadfeeder (Turn Page Views into …
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From Startup to Industry Leader: Kris Rudeegraap's Sendoso Journey
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In this week's episode of B2Boring, the podcast for B2B marketers, the host welcomes Kris, the founder and CEO of Sendoso. Key Highlights: Kris discusses his journey since founding the direct mail and corporate gifting platform almost nine years ago touching on the challenges faced, especially during the COVID-19 period and subsequent economic shif…
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Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond
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43:22
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing i…
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Mastering Comp Negotiation with Devon Hennig
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Devon Hennig, Author of "The Senior Compensation Bible" and "How to Be VP" Host @BoardroomConfidential and SaaS Consultant & Analyst joins the Sales Players to share the secrets top execs use to negotiate their comp. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlinks.io/rsscjriylqgb - SP fans use this link for …
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The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
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42:27
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are tr…
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The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond
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52:35
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadersh…
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Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin
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53:45
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agil…
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Remote Work, AI, and Predictions on the Future of Sales with Scott Leese
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Scott Leese is the CEO & Founder of Scott Leese Consulting. Based in Austin, Texas, he's an advisor, author, investor, former executive sales leader. Scott sits down with the Sales Players to share his perspectives on the current state of the B2B sales industry. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://leadfeeder.partnerlink…
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Understanding: Comp Plans, PIPs, Severance, Equity Grants & Commission Issues with Dan Goodman
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Dan Goodman is the founder of Dan Goodman Employment Advisory. Based in Boston, MA, Dan has been a fierce and passionate advocate for employees for over three decades. Dan joins the Sales Players to share his mission is to provide truth and transparency around the employer/employee relations. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) -…
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Closing More Complex Deals with Krysten Conner
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Krysten Conner spent 12 years in Enterprise sales as an Account Executive with multi-billion dollar tech companies like Salesforce, Tableau and Outreach. Based in Dallas, Texas, she helps sellers close more complex deals. She joins the Sales Players to share insights from her career, content and trainings. SPONSORS: • Leadfeeder (Turn Page Views in…
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Winning Big with ABM: B2Boring With Kristina Jaramillo
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26:27
Join Chris as he sits down with Kristina Jaramillo, President of Personal ABM, to explore the current state and challenges of account-based marketing (ABM). They dive into the importance of personalizing ABM strategies, focusing on quality over quantity, and the critical role of a strong post-sale ABM strategy in driving customer loyalty and repeat…
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Growing Your Exposure with GenAI with Joe Apfelbaum of evyAI
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Joe Apfelbaum is the Founder of evyAI and the author of High Energy Networking. Based in Brooklyn, NY, Joe joins the Sales Players to share how AI will change the way sellers build pipeline and close deals. SPONSORS: • evyAI (AI Content Assistant for LinkedIn) - https://evyai.com/?via=salesplayers • Leadfeeder (Turn Page Views into Pipeline) - …
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Finding Balance & Community in Sales with JC Pollard of Holistic Sales Co/Gong
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54:12
JC Pollard is an AE at Gong and Co-Founder of Holistic Sales Co. based in Austin, TX. In this episode, JC shares how he got his start in sales, going from SDR to leading a paid sales community. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers…
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1080s, 1099s and Balancing Sales Leadership as a Competitive Snowboarder with Jayden Belcher
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52:53
By day, Jayden Belcher leads Enterprise GTM at Britive and by night she competes as a sponsored, pro snowboarder. Based in Phoenix, AZ, Jayden shares with the Sales Players how she balances her day-to-day sales leadership with competitive snowboarding. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_…
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Why Sales Skills Are Life Skills with Shane Jamison
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Shane Jamison is a Dallas-based, high performance sales coach who helps sellers blow past quota. He joins the Sales Players to share lessons in selling, business ownership and life in general. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers…
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Unleashing AI & Communication Strategies: B2Boring With Steve Vinall
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Join Chris Rack as he welcomes Steve, founder of Coach Communications, to delve into the latest trends and insights in B2B marketing and communications. They explore the impact of current uncertainties, artificial intelligence, and strategic communication tactics that are shaping the industry. Key Highlights: B2B Marketing Trends: Steve shares his …
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Building an Audience on LinkedIn & Going from Seller to Co-Founder with Sarah Brazier of Dimmo
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Sarah Brazier is the Co-Founder of Dimmo a solution for watching SaaS demos without jumping into sales cycles. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Leadfeeder (Turn Page Views into …
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Pradeepa Kolli and Martin Garvey on the Role of [Redacted] in Sales and Marketing
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Join Kris Rudeegraap, CEO and Co-Founder of Sendoso, as he spins the wheel and dives into a surprise topic with his guests on this episode of the GTM Roulette Podcast. Featuring Pradeepa Kolli from Edeco Group and Martin Garvey from Gong, this engaging conversation will explore an unexpected yet crucial aspect of sales and marketing. As they share …
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Marketing to Broad vs. Specific Audiences: B2Boring With Tejal Sughrue
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Join Chris and Tejal Senior Manager, Global Demand Generation, Financial Services at Google Cloud, as they discuss the nuances of marketing to a broad audience rather than targeting specific industries, sharing insights on how to effectively identify and engage with niche markets. Tejal, the demand generation lead for financial services at Google C…
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Driving Execution Excellence for Sales with Ross Rich of Accord
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Ross Rich is the CEO & Co-Founder of Accord, which helps revenue teams drive execution excellence by enforcing their standards for how they sell, onboard, and expand w/ customers. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=soci…
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Intent Data in Focus: B2Boring LIVE with Shanelle Rucker
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In this first-ever live episode of the B2Boring Podcast, host Chris Rack is joined by marketing expert Shanelle Rucker from Dialpad to explore the role of intent data in marketing. They discuss how intent data is currently shaping the B2B marketing landscape and share strategies for leveraging it to improve efficiency. Additionally, they consider t…
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Building Relationships and Balancing Strategies: B2Boring With Zach Diamond
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In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies. Key Highlights: Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through…
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These Are the Tools We Can't Live Without As Sellers
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The Sales Players share the tools they cannot live without when doing deals. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link for an extended, 21-day free trial • Lemlist (The only cold outreach tool that helps yo…
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From Copywriting to Closing with Mor Assouline
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45:09
Mor Assouline is the Founder of From Demo to Close (FDTC). He helps AEs and Sales Teams Win More with Training, Enablement, and Coaching. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Le…
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Maximizing Marketing Impact: B2Boring With Robert Bramley
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31:00
Join host Chris Rack as he sits down with Robert Bramley, the Demand Generation Manager at GoCardless. They discuss marketing strategies and how GoCardless tailors campaigns to diverse audience segments while maintaining consistent messaging and standing out in a competitive market. Key Highlights: Tailored Campaigns: Strategies for marketing to di…
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Leading the Way in B2B Lead Management: B2Boring With Emma Bowkett
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18:49
Chris Rack and Emma Bowkett CEO of Convertr, discuss B2B lead management, today's marketing environment, and what it takes to be an effective CEO. They cover lead generation trends, best practices, and the importance of data accuracy and brand management. Key Highlights: Lead management operating systems for B2B marketers explained Trends and best …
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The Strategic Role of Services in SaaS Growth with Jonathan Corey of Precursive
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33:49
In this episode, Jeff and Jonathan Corey, CEO of Precursive, delve into the strategic importance of services in SaaS businesses. They explore how professional services and implementations drive growth, enhance customer satisfaction, and unlock new revenue opportunities, highlighting key strategies for aligning sales and service teams for sustainabl…
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Sid Mistry and Andy Mowat Chat [Redacted] Marketing
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24:41
In this episode of the GTM Roulette Podcast, host Kris Rudeegraap (Co-CEO at Sendoso) explores a dynamic and timely topic chosen at random, putting our expert guests on the spot. Guests Sid Midstry (VP of Demand Marketing at Illumio) and Andy Mowat (VP of GTM Ops at Carta) spin the wheel and dive deep into a particular channel that’s top of mind fo…
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The Seller's Journey, Psychology Sales & Building a Sales Coaching Bot with Richard Harris
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Richard Harris is the Founder of the Harris Consulting Group. He is a 4x Salesforce Sales Leader 5x AAiSP Top Sales Leader. He joins the Sales Players to share insights from his new book, The Seller's Journey. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=sales…
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Cracking the Code to Marketing in Data Security: B2Boring With Greg Aquavela
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Chris welcomes Greg Aquavela, Director of Marketing at Devo, to discuss B2B marketing within the data security sector. They talk about the unique challenges and the importance of sales and marketing alignment and share insights on successful campaigns and strategies. Key Highlights: Role of Marketing at Devo: Exploration of Devo’s data security pla…
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10 Things That Might Be Costing You Deals
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Jesse shared 10 things that might be costing you large deals. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link for an extended, 21-day free trial • Lemlist (The only cold outreach tool that helps you reach inboxes…
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Our Must-Read Books for Sellers
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The Sales Players each share 3 books that influenced their career, mindset and business. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link for an extended, 21-day free trial • Lemlist (The only cold outreach …
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Balancing New Tech with Proven Tactics: B2Boring With Val Glover
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27:31
Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights: B2B Marketing Insights: Val and Ch…
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Stealing the Sales Playbooks of the Top 0.01% with Chris Orlob of pclub.io
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42:55
Chris Orlob is a Serial sales tech entrepreneur who helped grow Gong from $200k to $200M ARR and a $7.2B valuation in five years. Chris is on a mission to build an ecosystem of companies that will change how sales organizations Hire, Ramp, Develop, and Retain their salespeople. SPONSORS: • Lemlist (The only cold outreach tool that h…
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When Strategy & Execution Intersect: B2Boring With Janelle Amos
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Chris Rack and Janelle, founder and chief strategist at Elevate Growth, discuss how B2B marketing is evolving. They explore the balance between strategy and execution, the adaptation of event strategies post-COVID-19, and share practical hacks like using Loom for efficient communication. Key Takeaways: Balancing Strategy and Execution: Janelle emph…
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Improving Your Pitch with a Story
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Jesse shares a few resources for complimenting your pitch and deck with a compelling story. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Leadfeeder (Turn Page Views into Pipe…
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From Valet to VP of Sales with Colin Specter of Orum
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Colin Specter is the VP of Sales at Orum, an AI-powered Live Conversation Platform for sellers. He joins the Sales Players to share his journey from working as a valet to leading a high growth, high performance sales team. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https:/…
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Innovative Pipe Generation Ideas to Implement ASAP with Tom Slocum of The SD Lab
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Tom Slocum is the Founder & CEO of The SD Lab. He joins the Sales Players to share some ideas for improving your outreach - calling & building a brand. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=inf…
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Building a Flywheel Business & Going to Market with an Affiliate Sales Model with Ramon Berrios of Castmagic
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Ramon Berrios is the Co-Founder of Castmagic. He joins the Sales Players to share how he brings product to market and how he plans to scale Castmagic. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link for an extended, 21-day free …
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Introducing pharosIQ: B2Boring With Anna Eliot
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In this episode of the B2Boring podcast, Chris spotlights Anna Eliot, CMO of pharosIQ's leadership, during the challenging yet rewarding rebranding journey of pharosIQ. Her experience offers valuable lessons and advice for marketers embarking on similar ventures. Key Insights: Vision is Key: Anna's approach was guided by a clear vision for the bran…
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Unlocking Customer Success: Evolving Strategies with Jay Nathan
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In today's episode, Jeff and Jay delve into the evolving landscape of customer success and account management, exploring modern business strategies and the importance of data-driven decision-making. Gain valuable insights into shifting metrics, leadership responsibilities, and actionable takeaways for business growth. Don't miss this thought-provok…
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The Secret to Selling with Video on LinkedIn with Danny DelVecchio
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Danny DelVecchio (Coach Danny D) is a video content expert with a goal to give a voice to sellers with LinkedIn videos. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_medium=social&utm_campaign=influ_salesplayers • Leadfe…
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Build What Sells. Sell What you Built with Derek Osgood of Ignition
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35:54
Derek Osgood is the Founder & CEO of Ignition. Derek joins the Sales Players to share the story of his journey to founding Ignition and the importance of getting product, marketing and sales on the same page. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlis…
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Revving Up Creative Strategy & Channel Marketing: B2Boring With Matt Windham
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Join Chris and Matt as they uncover the essence of creativity in B2B marketing campaigns and take a turn in NASCAR, NCAA, and the NFL. They navigate through the complexities of channel marketing, sharing insights on its challenges and benefits, and discuss the evolving landscape of tech marketing from traditional in-person events to digital and hyb…
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Tips for Running Great Demos, Fighting Customer Churn & Building High Performing Teams with Barry Klein of Talroo
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Barry Klein is the VP of Success & Enablement at Talroo he joins the Sales Players to share his unique combination of leadership, communication, management and technical skills. SPONSORS: • Lemlist (The only cold outreach tool that helps you reach inboxes and get replies) - https://www.lemlist.com/?utm_source=podcast&utm_m…
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Landing on your Feet After a Layoff
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Getting laid off sucks. The sudden loss of a job and your income can be a challenging experience. In this episode we brainstorm some ways to get back on your feet after a layoff. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link f…
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A Marketing and Mental Health Mashup: B2Boring With Jolie Shapiro
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27:12
Join Jolie and Chris as they explore B2B marketing, the importance of mental health support in professional settings, and the evolving landscape of social media and generational differences. Their conversations weave through personal journeys, innovative marketing strategies, and the power of curiosity for growth. Key Points: Jolie's Professional P…
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Navigating Digital Marketing Beyond The Click: B2Boring With Adam Dolan
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21:33
Chris welcomes Adam Dolan, the co-founder of First Spark Digital, diving into B2B and B2C marketing. They talk about the complexities of digital marketing strategies, focusing on the critical role of tracking setup, messaging, and the agility needed to adapt to economic downturns. Adam sheds light on the effectiveness of Google Pmax campaigns, shar…
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Bootstrapping a Startup & Scaling Sales with AI with Brad Scruggs of ZyraTalk
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42:28
Brad Scruggs is the CMO of Zyratalk, a startup that helps businesses improve their customer experience and increase online leads by opening up additional channels of communication. SPONSORS: • Leadfeeder (Turn Page Views into Pipeline) - https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=salesplayers SP fans use this link…
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Data Privacy, Presence, and the Path to Purchase: B2Boring With Zsuzsanna Blau
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27:57
Dive deep into B2B marketing with Zsuzsanna Blau as she shares groundbreaking strategies and personal insights from her tenure at Nokia. From tackling global marketing challenges to navigating data privacy laws, this episode is packed with insights for marketers aiming to make a global impact. Global Marketing: Understanding cultural nuances and ba…
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