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The Marketing Consultation

Fabienne Durat & Greg Servotte

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Maandelijks
 
Driving adoption of innovative therapies to improve patients lives... This is what most healthcare marketers are passionate about. And so are we! We are Fabienne Durat and Greg Servotte, two medical device senior marketing leaders, and the hosts of The Marketing Consultation, a.k.a TMC. In each episode, we will have an open conversation with a top leader from the healthcare industry to explore topics related to career development, leadership and marketing strategy & innovation. Our guests wi ...
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Manual Therapy Forum

Matthew S. Thomason DPT, OCS, CFMT, FFMT, CMPT, FAAOMPT

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Manual Therapy Forum is a website dedicated to the clinician practicing manual therapy. We offer instructional videos, opinion posts, case reports, and blog podcasts of interviews with key figures in the world of manual therapy. All to inspire, educate, and empower manual therapy practitioners around the world!
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The Happier Hour

Monica McCarthy

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Equal parts philosophy and self-help (with a dash of humor thrown in for taste), The Happier Hour aims to make philosophy useful for the rest of us. Each episode explores a modern-day dilemma, via the lens of the greatest philosophers of all time, and often with special guests in the hot seat who know about stuff. Like the joy that comes from a strong drink at half the price, this show is for curious minds who want to know more about philosophy, without going back to school. Join your host M ...
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This episode of The Marketing Consultation features Xavier Bertrand, a healthcare industry leader with a remarkable career spanning multiple roles, companies, and regions, currently serving as Vice President Peripheral Interventions EMEA at Boston Scientific. Xavier joins us to discuss his journey, the driving forces behind his career transitions, …
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In this new episode of The Marketing Consultation, we are joined by Susan Willig, a marketing leader with significant experience in the healthcare sector, particularly in brand strategy and patient access. The discussion delves into the importance of early market positioning for startups and strategies for differentiating a brand in a crowded marke…
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In this insightful episode of the Marketing Consultation podcast, Jamel Ouanda, Chief Transformation Officer at Ramsay Santé Group, shares his multifaceted career journey and his strategic vision on healthcare transformation. Jamel began his career in chemical engineering, then shifted to the automotive industry, focusing on procurement—a move insp…
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In this episode of The Marketing Consultation podcast, we welcomed Caroline Kawashima, Director of Marketing and Communications at By the Bay Health, a non-profit home-based health care provider. Caroline is a dynamic and visionary leader in Growth Marketing and Communications Strategy in the healthcare and technology sectors. In our conversation, …
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In this episode of the "Marketing Consultation Podcast," we sit down with Ramin Mousavi, the CEO and President of Cathworks, a visionary company at the forefront of transforming cardiovascular diagnosis and treatment through advanced AI and computational science. Ramin takes us on a journey from his initial steps out of a structured corporate world…
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In this enlightening episode, we explore the multifaceted career of Laurence Comte-Arassus, General Manager France, Belgique, Luxembourg et Afrique Francophone (FBFA) at GE Healthcare. Laurence is remarkable leader who became a business unit manager at the young age of 26. In our conversation, she opens up about her ascension in the corporate world…
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In this episode of The Marketing Consultation, Fabienne & Greg engage with Rich Thomas, an esteemed marketing strategist with a rich history in the field, including a notable period at Procter and Gamble. As the leader of INL agency, Rich discusses the nuances of marketing in healthcare, focusing on the art of crafting messages that resonate deeply…
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Get ready for an enlightening conversation with Hagit Jarne-Goldshtain, VP Marketing and Executive Committee Member at Nihon Kohden America. She opens up about her life-changing move from Israel to Switzerland and eventually to the U.S., a journey that was both challenging and incredibly rewarding. Hagit delves into the transformative potential of …
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In this episode of The Marketing Consultation, we explore the intricate world of healthcare innovations with our distinguished guest, Emilie Song, Sr Director Global Strategy & Product Innovation, Pelvic Health at Medtronic. Her journey in the healthcare sector is marked by passion, dedication, and an unwavering commitment to excellence. Emilie emp…
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In this episode of The Marketing Consultation, we have the pleasure of hosting Mike Roby, a seasoned professional with a rich history in the MedTech industry. Mike's story begins in the north of the UK, where he grew up in a hardworking environment. His father, a coal miner, instilled in him the values of perseverance and determination. These early…
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Let’s welcome in this new episode of The Marketing Consultation Carolina Aguilar, a dynamic and inspiring leader in the field of MedTech, specifically in the area of brain neuroelectronics. Carolina shares her journey from a successful career track at Medtronic to INBRAIN Neuroelectronics, a company that is developing a platform based on graphene t…
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In this episode of The Marketing Consultation, we had the pleasure of hosting Michael Hill, a seasoned innovator and leader in the healthcare industry. Michael shared his insights on innovation, leadership, and the importance of critical thinking in driving transformative changes in healthcare. Michael's passion for making impactful changes in heal…
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Welcome to another episode of The Marketing Consultation, where we delve into the journeys of inspiring professionals from the healthcare industry. In this episode, we are joined by Benazir Premji, one of our former Edwards Lifesciences’ colleagues and currently the Director of Marketing and Commercial Excellence at Distalmotion. Benazir's journey …
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In this new episode of The Marketing Consultation, we are joined by Mathieu Badard, a seasoned leader in the healthcare industry, who currently serves as the Vice President & General Manager for Joint Replacement, Europe at Stryker. Mathieu's journey is one of continuous learning and adaptation. In our conversation, he shares his wealth of knowledg…
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In the latest episode of The Marketing Consultation, we are thrilled to host Ghada Farah, Senior Vice President, Interventional Systems EMEA at Terumo Europe. Ghada is a visionary leader who has seamlessly blended a customer-centric approach with transformative leadership strategies. Ghada's journey is a testament to the power of adaptability, resi…
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Welcome to the second season of The Marketing Consultation. In this episode, we have the pleasure of hosting Clement Rey, a seasoned Medtech industry leader and a Co-Active Coach in training. Clement's journey is a testament to the power of self-reflection and continuous learning. His career began with a series of exciting experiences abroad, inclu…
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In this episode of The Marketing Consultation, we are joined by Stefan Holzer, a passionate medical device, patient and customer focused leader currently serving at AliveCor, and bringing a wealth of experience from his 16-year tenure at Medtronic and his 25-year experience in MedTech. Stefan emphasizes the importance of brain agility in his curren…
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In this episode of The Marketing Consultation podcast, Emmanuelle Hoppenot, Senior Director of International Marketing at Butterfly Network, a MedTech company based in the US, recounts her journey of relocating from France to the US, a move initially prompted by her husband's career. Emma's choice to join Butterfly Network after over 11 years at Me…
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Get ready to be inspired by Luca Allaria's journey from a high-profile medtech marketer to becoming a certified professional coach. Luca's story is one of determination and passion for supporting others, finding solutions, and sharing his experience. He found joy in supporting others, and after experiencing the benefits of coaching himself, he deci…
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Are you interested in learning about the fascinating insights shared by Annette Brüls, the CEO of Medela, on the future of the medtech industry and the importance of having a clear vision and a strong culture that supports diversity and inclusion? In this inspiring podcast episode, Annette shares her valuable experience of over 30 years in the medt…
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Welcome to the second episode of Season 1 of The Marketing Consultation podcast! In this episode, we have the pleasure of hosting Alberto Andolina. With over 16 years spent at Medtronic, Alberto has played pivotal roles in driving strategic change within the industry. Currently serving as the Vice President of Customer Marketing & International Tra…
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In this inaugural episode of The Marketing Consultation podcast, hosts Greg Servotte and Fabienne Durat introduce themselves and share their motivations for creating the show. Tune in to discover what topics they'll cover in upcoming conversations with expert guest speakers, and how you can benefit from their insights to achieve marketing success. …
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Welcome to the third and final episode on the topic of humility! In this episode you’ll hear the audience Q&A portion of the event with guests A.J. Jacobs and Dr. Serene J Khader. Topics discussed: The relationship between humility and artists, one way to change our approach to self-promotion for our projects, how can we make less harmful choices w…
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Welcome back to the podcasts! This episode features Shirley Sahrmann. Many of you likely know of Shirley from her research, teachings with Washington University in St. Louis, or her texts for Movement System Impairment Syndromes. I wanted to speak with Shirley to gain a better perspective on her background and thoughts regarding her point of view. …
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In this episode you’ll learn what the French philosopher and eccentric, Auguste Comte can teach us about the relationship between faith, humanity, and humility. You’ll also hear what the bestselling author A.J. Jacobs has learned about gratitude and luck via his many personal quests for knowledge and self-improvement. This episode is part two in a …
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In this episode you’ll learn what the poet and feminist icon Audre Lorde can teach us about identity and the importance of speaking up for the oppressed. You’ll also hear why philosophy professor Dr. Serene J Khader believes we should rethink the way we empower women, and why humility is not one size fits all. This kicks off a three part series on …
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In this episode you’ll hear the audience Q&A from the live Happier Hour event with Debbie Millman (design expert and host of Design Matters), Dr. Kathleen Wallace (professor of Philosophy at Hofstra University), and host Monica McCarthy. You’ll learn how Immanuel Kant and Jacques Derrida can help us design our personal brand online and in interview…
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Is it possible to design a universal moral code? Is it ever acceptable to lie? Hear what the philosopher Immanuel Kant had to say about ethics and his influence in philosophy today. You’ll hear from Hofstra philosophy professor Kathleen A Wallace about Kant’s Categorical Imperative, and whether or not it can help life suck less. #thehappierhour Sho…
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Welcome back everyone! This conversation is with Ken Olson. If you are at all active within the manual (physical) therapy community, or have attended a conference of the American Academy of Orthopaedic Manual Physical Therapists (AAOMPT), you have likely heard of Ken. He has been heavily involved in all depths of the AAOMPT and the International Fe…
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In this episode you’ll hear how designing our lives can help us be happier. You’ll learn what the award winning design expert and podcast host Debbie Millman has to say about pursuing success and fame, and what the philosopher Jacques Derrida can teach us about meaning and giving voice to the voiceless. #thehappierhour Shownotes: thehappierhour.org…
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In this episode you’ll hear how a 14th century Franciscan friar can teach us to make better choices, and what cynicism, skepticism, and optimism have in common with science, Socrates, and musical theater. This is the audience Q&A portion of the event on DOUBT featuring philosophy professor Nick Pappas and molecular biologist turned science advocate…
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This is our latest interview with a high-caliber manual therapist. Jack Stagge is a physical therapist that teaches coursework that was pioneered by the late-great Bob Elvey. I actually have had the privelage of being a student under Jack many years ago, and even got to live in his house during that time. He is certainly an extremely talented manua…
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In this episode you’ll learn the difference between science and pseudoscience and how the philosopher Karl Popper radically changed how we view both. You’ll also hear from molecular biologist turned science advocate, Maryam Zaringhalam, about why diversity is imperative for progress, and how all of us can (and should) ward off science skeptics in o…
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