Beste And Consumergoods podcasts (2024)

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SZN 5! We're back baby. 22:43

2d ago22:43

22:43

Lauren and Stef are back and kicking off Season 5! Lauren's married, Stef made it through the first year of motherhood, and they've got some epic guests lined up for this season.Door Allowlist

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EP17 - Barcodes. Why were they created? The Bullseye code, the role of IBM, and what do the stripes mean? 29:40

4d ago29:40

29:40

In this episode of our podcast, we dive into the fascinating history of barcodes, exploring their origins in Morse Code and the problem they were trying to solve. We discuss the challenges of early adoption, the pivotal role of IBM engineer George Laurer in developing the Universal Product Code (UPC) in 1973. Links to some of the content used in th…

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How to Evaluate the People Doing the Work in The Search Economy 25:42

4d ago25:42

25:42

In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every…

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Why Data Normalization Costs Consumer Brands Millions in Sales 48:33

8d ago48:33

48:33

In this episode, we dive deep into the complexities of data management within the consumer goods industry, focusing on how brands can achieve a comprehensive view of their business by connecting data across a multitude of retail, e-commerce, and supply chain partners. Hosted by Abby Carruthers, Product Manager at Alloy.ai, the discussion features i…

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#343 - The ‘Clean Caffeine’ Revolution: How Plant Press is Energizing the Beverage Aisle 34:56

3d ago34:56

34:56

Ariana Farahani is the founder and CEO of Plant Press, a fast-growing functional beverage brand offering a healthier alternative to traditional energy drinks. In this episode of DTC Pod, Ariana shares her journey of developing Plant Press from a homemade recipe to a nationally distributed product. She discusses the importance of gathering consumer …

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How to Manage Expectations and Pace in The Search Economy 24:23

11d ago24:23

24:23

In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode deliver…

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EP16 - Baby Diapers. Early versions of animal skin, Walter Hunt, first ever disposable diapers, and the role of Superabsorbent Polymers 33:53

11d ago33:53

33:53

WE ARE NOW ON YOUTUBE! In this episode, we explore the fascinating history and evolution of diapers, from their ancient origins as simple cloths to today’s innovative designs. Discover how the term "diaper" originally referred to a type of fabric and learn about early materials like moss and animal skins used by ancient civilizations. We discuss th…

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#342 - Google Ads for Growth: How to Build, Test, and Scale Campaigns 38:07

15d ago38:07

38:07

Shri Kanase is the founder of Yoru Marketing, a boutique agency that specializes in Google Ads for e-commerce brands. Prior to this, he successfully scaled his e-commerce brands to over $3.5 million in four years. With extensive first hand experience, Shri has guided 23,000+ store owners via his YouTube channel and established one of the fastest-gr…

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EP15 - Chewing Gum. It's Plant-based origin, William Wrigley, and the benefits of sugar-free gum 35:25

18d ago35:25

35:25

WE ARE NOW ON YOUTUBE! Get ready to stick your teeth into the fascinating world of chewing gum! In this episode, we’ll journey back to ancient Greece and the Mayan civilization to discover the origins of gum and how it evolved from a simple resin into the multi-billion-dollar industry it is today. Meet the pioneers like John B. Curtis and Thomas Ad…

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How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt 32:56

18d ago32:56

32:56

In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence. Subscribe to The Search Economy Newsletter for the companion piece to this epi…

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EP14 - Leather. Evolution of leather tanning, transitioning to synthetic leather, and the emergence of vegan leather. 35:37

25d ago35:37

35:37

Do you love leather goods? Have you ever wondered what goes into creating that magnificent piece of leather? The earliest evidence of leather dates back to 3,500 BCE. We have come a long way since then, where even pineapple leaves can become leather. So sit back, relax, and enjoy this journey with us. _____________________________________ IG: https…

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SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy 23:51

25d ago23:51

23:51

In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts. Subscribe to The Search Economy Newsletter for the companion piece to th…

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#341 - Amazon DSP Advertising: What Every Brand Needs to Know 31:19

29d ago31:19

31:19

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands. In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its f…

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Why We're Launching Web Concierge For Pneuma Clients 4:53

1M ago4:53

4:53

CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team…

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EP 13 - Cereal. The role of the seventh-day adventist church, the Kellogg Brothers, and how each of the flakes are made? 28:52

1M ago28:52

28:52

Cereal is a very popular part of our breakfast culture. In fact, over 70% of households in America consume Cereal. But when did that start? Where did it start? How long have humans been consuming Cereal? What’s the role of the Kellogg brothers? And what kind of innovations took place to get it to the shape, and variety that currency exists. And mos…

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The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency 50:06

1M ago50:06

50:06

In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building. Subscribe to The Search Econo…

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#340 - AI Meets Skincare: Unicorn Beauty Powerhouse Dermalogica’s Formula for Global Success 37:47

1M ago37:47

37:47

Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever. In this episode of DTC Pod, A…

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EP12 - Matchbox. The problem they solved. Who invented them, and what makes them ignite! 31:27

1M ago31:27

31:27

Ever since the advent of fire, humans have been trying to harness fire. Matchboxes are small fire starters that can fit in our pockets. Have you ever wondered how they were made? Join us on this podcast journey as we walk through the manufacturing process of matchboxes & its rich innovative history. _____________________________________ IG: https:/…

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Why Quality Content Really Matters in The Search Economy 35:21

1M ago35:21

35:21

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss editorial. They discuss why quality content matters and how having a great editorial process can help elevate your position in The Search Economy. Subscribe to The Search Economy Newsletter for the companion piece…

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#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage 36:19

1M ago36:19

36:19

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this…

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The Not Sexy, But Essential Side of SEO in The Search Economy 31:58

2M ago31:58

31:58

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss recode. They discuss why the technical side of SEO matters and ways we should avoid tanking our website performance before we even get started. Subscribe to The Search Economy Newsletter for the companion piece to…

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EP11 - Light Bulbs. Their true inventor, the physics of how they work, and Tungsten and why it was chosen. 27:42

2M ago27:42

27:42

Let there be light they said. Life is so much better with easy to use lights that we can turn on with a simple switch. Ever wonder how this invention came to be? What were they using for light before the lightbulb? In this episode, we will dive into the history of the lightbulb and the importance of 2 key individuals: Joseph Swan & Thomas Edison. S…

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The CEO's Perspective on The Search Economy #1 with David Riggs 4:17

2M ago4:17

4:17

CEO and Founder of Pneuma David Riggs shares an update on Pneuma's position on the INC 5000 list and how it helps validate the strategies we use to help our clients find their next customer. Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check o…

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#338 - Growth Strategies from Co-founder of Unicorn Ro 50:37

2M ago50:37

50:37

Rob Schutz is the co-founder of the unicorn Ro, a healthcare company that initially offered ED medications and later expanded into other products and services for sexual health, weight loss, fertility, hair, and skin. Prior to Ro, Rob was instrumental in the exponential growth of BARK/BarkBox, a now prominent subscription service for dog products. …

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EP10 - Chocolate Part 2. The making of bars, Mars candy, and Snickers. How the Nougat and Caramel are made. 29:58

2M ago29:58

29:58

Welcome to the world of chocolate. This is the 2nd part of our 2-part series. Listen closely as we reveal how different chocolates are manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. This is our 10th episode! Tareq & I at Behind the Shelf Podcast want to thank everyone for their support. Please c…

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How To Do Backlink Outreach the Right Way in The Search Economy 33:53

2M ago33:53

33:53

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss outreach. They discuss what a winning backlink strategy looks like and why a personalized outreach process is the primary way to begin to see results. Subscribe to The Search Economy Newsletter for the companion p…

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#337 - From Amazon to TikTok: Navigating the Next E-Commerce Frontier 34:05

2M ago34:05

34:05

Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the e…

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EP09 - Chocolate Part 1. The role of Central and South America. How it went global, and the european innovations. 33:21

2M ago33:21

33:21

Welcome to the world of chocolate. Listen as we describe the rich history of chocolate, and how this delicious mouth watering treat is manufactured. There is so much to talk about. Sit back, grab a chocolate bar, and let’s get into it. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tiktok.com/@behindtheshelfpodcast YouTube:…

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Why Conversion is Everything in The Search Economy 37:12

2M ago37:12

37:12

In this episode of the SCORE series, the methodology Pneuma uses to help their clients find their next customer, David and Brett discuss conversion. They discuss how to overcome the challenges of earning the click, definitions around conversion, and share customer examples. Subscribe to The Search Economy Newsletter for the companion piece to this …

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#336 - Crowdsource Everything: How GORGIE Built a Brand with Community Power 34:23

2M ago34:23

34:23

Michelle Cordeiro Grant is an accomplished entrepreneur with a passion for creating innovative, community-based businesses. In 2016, she founded the intimates brand LIVELY and sold it three years later for $105 million. Following this successful exit, she pivoted to her next venture: GORGIE, a wellness energy drink. In this episode of DTC Pod, Mich…

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EP08 - Toothpaste. Early versions. Why does it have Flouride, and the purpose of adding stripes. 36:17

2M ago36:17

36:17

How long has toothpaste been around? How did it evolve over the centuries to get to this tasty, refreshing, and easy to use form? What about those stripes that some brands have? What do they do? More interestingly, how come the stripes maintain their shape all the way from the factory to when you use the product? We cover all of those questions and…

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The 5 Strategies We Use To Help Our Clients Win in The Search Economy 30:16

2M ago30:16

30:16

David and Brett kick off the podcast series on SCORE, the methodology that Pneuma uses to help their customers find their next customer. The series kicks off discussing strategy. David discusses Google ranking factors, quick wins, competitor strategies, and more. Subscribe to The Search Economy Newsletter for the companion piece to this episode del…

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#335 - Affiliate Marketing 2.0: Trends, Tools, and Tactics for E-commerce Success 35:11

2M ago35:11

35:11

Noah Tucker is the founder of Social Snowball, an automated affiliate and referral marketing platform for e-commerce that drives significant revenue for over 2,000 brands, including Solawave, Obvi, and Javy Coffee. In this episode of the DTC POD, Noah shares powerful strategies for brands to supercharge their affiliate programs and drive significan…

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EP07 - Tissue Box. Who invented tissue, how do you get 3ply, and what makes modern tissue so soft? 30:52

2M ago30:52

30:52

In this episode, you will truly learn what being “beaten to a pulp” means, and even how this phrase came about. We will also cover what Kleenex had in mind when they launched the first ever version of tissues and how it became into the product that we see today on the shelf. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.ti…

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How to Avoid Wasting Time with Vanity Metrics in The Search Economy 29:17

2M ago29:17

29:17

In this week's episode of The Search Economy David and Brett do a deep dive into vanity metrics. They share examples, issues, and hurdles that you have to overcome with vanity metrics. They share what revenue related metrics should be tracked in order to learn more about finding your next customer. Subscribe to The Search Economy Newsletter for the…

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#334 - The Fabric of a Brand: Hedley & Bennett’s Founder on Community, Finance, and Growth 37:29

3M ago37:29

37:29

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her jour…

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EP06 - Milk. The Standard of Identity. How 1%, 2%, Skim are made. Why Canada uses milk bag? 42:05

3M ago42:05

42:05

Did you know there is a statement of identity for Milk? There is criteria that needs to be met for a product to be labelled as Milk. In this episode, we will walk you through the process of how milk is produced and processed. We will also talk about how Skim, 1%, 2% milks are made. But most of all, we will answer the question, why is Canada being d…

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Educating the Market on the Impact of The Search Economy with Jim Brown 34:32

3M ago34:32

34:32

In this episode Jim Brown, SVP of Revenue at Pneuma joins the podcast for the first time to discuss how he thinks about educating the market around the power of SEO in The Search Economy. Jim shares how he integrates storytelling into his sales process and why it's important to use methodologies like SCORE, SCALE, and SPEED to simplify complicated …

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#333 - Investing in Organic Growth: Why, When & How with SEO Expert Josh Piepmeier 38:17

3M ago38:17

38:17

Josh Piepmeier helps challenger brands outperform their fiercest competitors by targeting the highest-volume, most profitable keywords in their industry. With his company Meriwether, he crafts strategic SEO campaigns that drive immediate profits and build long-term, sustainable growth. Josh’s SEO approach has successfully gone head-to-head with gia…

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How to Gain Executive Buy In for SEO with Crystal Carter, Head of SEO Communications at Wix 51:05

3M ago51:05

51:05

In this week's episode of The Search Economy podcast Crystal Carter, Head of SEO Communications at Wix discusses ways to get your leadership team bought into SEO. She shares advice on communication, content, and how to position SEO as an investment opportunity for future growth. Subscribe to The Search Economy Newsletter for the companion piece to …

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EP05 - Dry Pet Food. History of the kibbles. How are they shaped? What happens if you eat it? 37:48

3M ago37:48

37:48

Around 64 million households in America own a dog, and 25 million own cats. They are a big part of our culture and, let’s face it, great cuddling friends. In this episode of Behind The Shelf, we explore the dry pet food manufacturing process and how those crunchy kibbles are made. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://…

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#332 - Amazon Growth Tips from a Multi 7-Figure Seller: How to Increase Traffic, Clicks, and Conversions 55:30

3M ago55:30

55:30

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace. In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: tr…

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The Role of Great Content in The Search Economy 30:30

3M ago30:30

30:30

We explore the role of not just content, but great content in The Search Economy on this week's episode. Brett and David discuss what separates great content from average content. David shares how he thinks about the role of content in his role as CEO and opportunities ahead. Subscribe to The Search Economy Newsletter for the companion piece to thi…

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EP04 - Hot Dogs. Their origin, the difference between wieners and frankfurters, and the cleaning process of a meat factory. 39:10

3M ago39:10

39:10

Hot dogs can be extremely yummy. Put that on the grill, and with the right condiments, your tastebuds will enjoy themselves. But how is it made? What goes into it? Is it as disgusting as the rumors say it is? In this episode, we'll explore the end to end manufacturing process of hot dogs. Sit back, relax, and enjoy the episode. IG: https://www.inst…

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#331 - Reimagining Creator Commerce with Fourthwall's Will Baumann 30:10

3M ago30:10

30:10

Will Baumann is the co-founder and CEO of Fourthwall, a company that empowers creators to sell products online without needing to be e-commerce experts. At Fourthwall, they handle sales tax, supply chain, customer support, and more so creators can focus on making content and growing their community. In this episode of DTC Pod, Will shares his insig…

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How Business Owners and CEOs Can Grow in The Search Economy with Steve Van Diest of Acumen 38:06

3M ago38:06

38:06

In the latest episode of The Search Economy, David talks with Steve Van Diest of Acumen about how CEO's can grow their companies and personal brands in The Search Economy. He shares the defining qualities of the most successful CEOs, the role of content in the c-suite, and the best resources for executives to use to grow. Subscribe to The Search Ec…

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EP03 - Mayonnaise. How was it invented? How old is it? and what you can legally call mayo. 45:29

3M ago45:29

45:29

Let’s talk about one of the most popular condiments in the world! Mayonnaise! It has its own Statement of Identify, that makes Real Mayonnaise, well…real. In this episode of Behind The Shelf, we will dive into how this delicious, popular condiment was invented and how it gets made! So tune in, and enjoy! IG: https://www.instagram.com/behindtheshelf…

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EP01 - Liquid Hand Soap. The Babylonians, how does it clean your hands? what exactly makes it foam? 24:07

3M ago24:07

24:07

Soap has been around since ancient civilizations. In this episode of Behind The Shelf, we dive into the manufacturing process of how liquid hand soap is made! We talk about what makes a soap, ‘soapy’, and what makes it clean your hands. Join us as we bring you on this journey. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.…

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EP02 - Ready To Heat Rice. The diverse sources of rice, IQF technology, and the use of temp-sensitive ink. 33:59

3M ago33:59

33:59

Microwavable rice pouches are made for convenience and ease! We are talking about stuff like Ben's Original Pouch or the Knorr flavored rice with veggies. In this episode of Behind the Shelf, we talk about Ready to Heat Rice. We uncover how they make this stuff and how it is made so it cooks so quickly! IG: https://www.instagram.com/behindtheshelfp…

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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens 38:53

4M ago38:53

38:53

Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…

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