Beste Aleyda podcasts (2024)

1
PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell 17:15

1d ago17:15

17:15

PPC and Paid Media expert Sophie Fell joins David Bain to discuss how SEOs can test potential opportunities using PPC and why close collaboration between SEO and PPC can lead to data-driven insights and better-optimized landing pages, which in turn can improve conversions. Discussion points include: Why should SEOs be testing opportunities using PP…

1
Focus on building a strong, recognizable brand - Dani Leitner 18:00

8d ago18:00

18:00

David and Dani discuss the importance of focusing on building a strong, recognizable brand around a specific topic, so people automatically think of you, ensuring that regardless of changes in algorithms, your brand remains a go-to source. Discussion topics include: How do you build a strong, recognizable brand around a specific topic? How can you …

1
Team up with AI by using the Cyborg Method to deliver content - with Tom Winter 16:16

15d ago16:16

16:16

In this episode, Tom Winter and David Bain discuss why you should team up with AI by using the "Cyborg Method" to deliver content. Discussion points include: How do you team up with AI? What AI do you recommend working with? How do you deliver content that is more valuable than you could before? How do you know it is more valuable than previous con…

1
If you have a strong, authoritative domain, publish as much as you can - with Michał Suski 16:56

22d ago16:56

16:56

In this episode, Michał Suski and David Bain discuss why, if you have a strong, authoritative domain, you should publish as much as you can. Discussion points include: How do you know if you have a strong, authoritative domain? What metrics do you use? How do you make your domain more authoritative? What do you mean by ‘publish as much as you can’?…

1
Learn About Zero-Lead Marketing - with Luca Tagliaferro 17:17

29d ago17:17

17:17

In this episode, Luca Tagliaferro and David Bain discuss "Zero-Lead Marketing". Discussion topics include: What is Zero-Lead marketing? What standalone insights and information are you referring to? Why is there no need to convert? What are the benefits to this? How does this impact SEO strategy? How does it work with other channels?…

1
How AI is being used to power organic growth – Live Podcast 48:38

29d ago48:38

48:38

By leveraging AI, businesses can achieve scalable, data-driven results that align with search engine updates and user behavior patterns, ultimately driving more organic growth. Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.…

1
The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison 47:15

1M ago47:15

47:15

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates27:20 - The state and future of …

1
Log files analysis is still an underrated source of SEO knowledge - Julien Deneuville 16:57

1M ago16:57

16:57

We're in 2024 and log files analysis is still an underrated source of SEO knowledge. David and Julien discuss: What is log file analysis? How do you get access to your log files? Where are log files stored and are everyone’s log files a similar structure? What software do you use to analyse your log files? What do you look for when analysing your l…

1
Look at SEO holistically, from an entity building perspective - Adam Collins 18:04

1M ago18:04

18:04

Look at SEO holistically, from an entity building perspective. Onpage, but largely offpage also. Ensuring those foundational layer links & signals are in place. To focus on this, rather than obsessing and spending thousands on guest posts. David and Adam discuss: What is holistic SEO? What are the key elements to building a successful online entity…

1
Focus on User Intent - Amanda Walls 18:40

2M ago18:40

18:40

Focus on User Intent and build content, authority and a website experience that matches that and helps them to get towards their goals. David and Amanda discuss: How do you focus on user intent? How do you prefer to categorise user intent? How do you define a user’s goals? How do you build content, authority and a website experience that matches us…

1
Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts 20:43

2M ago20:43

20:43

To save time, increase efficiency, and minimise errors, utilise automation for auditing your websites. David and Jonathon discuss: What automation is key? What software do you use? How much time do you save? Why do you minimise errors and what errors do you tend to minimise? How often should you audit your websites? What are the primary issues that…

1
Everything you NEED to know about TikTok SEO 45:35

2M ago45:35

45:35

Social Search is becoming more prevalent, none so more than TikTok, so in this episode of the Majestic SEO Podcast we’ll discuss everything you need to know about TikTok SEO. Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search …

1
Create the best content, and you'll succeed regardless of changing rules - Ana Llorente 15:45

2M ago15:45

15:45

SEO is constantly evolving, but one thing remains constant: Google's goal is to provide the best results for users. While the signals (CTR, time on page, etc.) may change, Google's focus on quality does not. By creating the best content, you'll succeed regardless of changing rules. David and Ana discuss: How do you optimize for Google to provide th…

1
Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales 16:46

2M ago16:46

16:46

David and Azahara discuss the importance of using AI to gain deeper insights into user intent and refine your keyword strategy. Talking points include: How do you use AI to gain deeper insights into user intent? How do you ensure that you’re targeting the right users? How does this lead on to refining your keyword strategy? How do you make sure tha…

1
Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher 17:05

3M ago17:05

17:05

David and Andy discuss why you shouldn't let your technical SEO slip after the Helpful Content Update. Talking points include: Google launched the Helpful Content Update in mid-2022. What was that about, and has anything changed since then? How has the helpful content changed SEO? Why do you say that you shouldn't let your technical SEO slip after …

1
How does web accessibility impact SEO? Part 2 48:30

3M ago48:30

48:30

Following on from our April episode on how web accessibility impacts SEO, we are once again joined by Billie Geena, Damien Robert, Heba Said and Heike Knip to have part 2 of this important conversation.Door Majestic.com

1
It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez 17:01

3M ago17:01

17:01

David and Carlos discuss why it's crucial to diversify your content strategy in the age of AI. Talking points include: How would you summarise the way that AI is transforming content marketing? Why diversify your content strategy with video? Why did you mention TikTok first? What does a good TikTok SEO strategy look like? Why does this fit into the…

1
Accept you don't know what is going on - with Kalin Karakehayov 16:06

3M ago16:06

16:06

David and Kalin discuss the importance of accepting that you don't always know what is going on. Talking points include: What do you mean by that? What precisely do you have to accept you don't know what is going on? Why does this matter? How does this impact the way that you actively do SEO? How does this impact the software that you work with? Ho…

1
Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović 17:30

3M ago17:30

17:30

David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms. Talking points include: How do you align your link-building strategies with user needs? What kind of user needs are you referring to? You talk about evading spam risks during core updates - what spam risks are you tal…

1
Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku 18:40

4M ago18:40

18:40

David and Rejoice discuss why you should expand your content ideation and keyword research beyond Google. Talking points include: What do you mean by Social Media SEO? How do people begin their searches on social media? How do you track this? How can you determine the most appropriate content ideas to be targeting? How do you optimise for social me…

1
Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker 16:50

4M ago16:50

16:50

David and Naomi discuss the importance of using your internal data to find exactly what your customers want. Talking points include: What internal data should you be utilising? What are examples of wishes that you’ve discovered that customers are looking for? What sort of experience are you talking about when you’re saying that this is what you sho…

1
Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello 16:45

4M ago16:45

16:45

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client. Talking points include: What is the built-in failure cycle? What causes it? What can you do to stop it and change it? What are examples of campaigns that delight a client? How do you make this more likely to happen in the fu…

1
Should the Google API Leak Change the Way you do SEO? 46:18

4M ago46:18

46:18

Joining David Bain to discuss whether or not the Google API leak should change the way you do SEO is Aleyda Solis, Joy Hawkins, Liv Day and Dixon Jones.Door Majestic.com

1
TTR - Time to Result - is key when planning page content - with Dan Taylor 18:27

4M ago18:27

18:27

David and Dan discuss why Time to Result - is key when planning page content. Talking points include: What do you specifically mean by TTR - it sounds like Largest Contentful Paint! What are the key ways to ensure that the user’s key initial focus is on the content that is likely to satisfy their query? What are some of the mistakes that websites m…

1
Don’t let AI take over your content strategy - with Alex Moss 19:06

4M ago19:06

19:06

David and Alex discuss the importance of not letting AI take over your content strategy. Talking points include: What is a good use of AI? How do you know if you’re using AI too much? How do you measure the impact of creative, helpful and unique storytelling? Why will this always shine through? Why won’t AI ever take over creative, helpful and uniq…

1
Update your information on Wikipedia/Wikidata - with Josh Greene 16:41

5M ago16:41

16:41

David and Josh discuss the impact of updating your information on Wikipedia/Wikidata. Talking points include: What is Wikidata for the uninitiated? How does Wikipedia and Wikidata impact search results? How does the new AI world use Wikipedia and Wikidata? What information do you need to update to take advantage of this? Should you update your Wiki…

1
Change and challenges are inevitable in SEO - with Sarah McDowell 17:32

5M ago17:32

17:32

David and Sarah discuss how change and challenges are inevitable in SEO, and what to do about this. Talking points include: How often is it changing? How often do rankings change? What trends do we need to look for? Should we bother with chasing algorithms? What is Google changing about the SERP? What do we do when Google takes something away? AI –…

1
2024 will be the marketing era of “do more with less” - Adriana Stein 17:13

5M ago17:13

17:13

David and Adriana discuss how 2024 will be the marketing era of “do more with less” and the way to do that with SEO is have air tight people operations. Talking points include: Why “do more with less”? Is this because of AI? In-house or agency side? What are the pros and cons? Can you get as much done? What is the ultimate team size?…

1
Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez 14:57

5M ago14:57

14:57

David and Luis discuss elevating the value of SEO by developing internal capabilities - agency vs in-house. Talking points include: Is in-house best? What should be done in-house vs agency-side? How do you identify what is best for you , benefits or downsides . What is more efficient? Importance of teams feeling familiar across organizations - is a…

1
There's a lot that SEOs can learn from Paid Search - with Dave Cousin 18:13

5M ago18:13

18:13

Dave Cousin believes that SEOs like to think Paid Search is easy, they get all the data they need in black and white; so why then don't we SEOs use paid search's data to make things a bit easier for us? Discussion points include: Why should SEOs be working more closely with paid search? How can paid search make the SEO’s life easier? What can SEOs …

1
What does SGE mean for SEO? 46:00

5M ago46:00

46:00

With Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.Door Majestic.com

1
Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona 15:33

5M ago15:33

15:33

David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events. Talking points include: How do you ensure that you’re aware of every event? I can understand how an event can impact traffic and impressions, but how can an event impact rankings? Understanding user behaviour and intent - w…

1
Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile 15:35

5M ago15:35

15:35

David and Claire discuss why businesses should get clued up on how to manage and influence their Local Knowledge Panel. Talking points include: What is Google’s New Merchant Experience? Why has Google done this? What do you have to do to sign-up? What is the upside? Is there any downside? How do you influence your Local Knowledge Panel BEYOND the f…

1
Optimise your use of Google Business Profile - with Greg Gifford 18:25

5M ago18:25

18:25

David and Greg discuss the importance of optimising your use of Google Business Profile. Talking points include: What are the key changes in Google Business Profile over the past year? How has the verification process changed? Google will restrict content or access if there's a violation of their policies - what are these policies? There are Cleare…

1
Using generative AI to supercharge your productivity and business outcomes - with Si Shangase 19:36

5M ago19:36

19:36

David and Si discuss the importance of using generative AI to supercharge your productivity and business outcomes. Talking points include: Why? What software and systems are you referring to? How do you set them up? How do you integrate this with the rest of your business and your clients? Are there any downsides?…

1
Focus on outcomes rather than outputs - with Chris Alderman 17:17

5M ago17:17

17:17

Chris Alderman shares that in 2024 you should focus on outcomes rather than outputs, and that best practices are great but they need to lead to your site being found easier. Discussion points include: What do you mean in practice by focusing on outcomes rather than outputs? What sort of outcomes do you like to focus on? How does this alter your SEO…

1
Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis 16:27

5M ago16:27

16:27

David and Aleyda discuss the importance of leveraging AI to support you and accelerate your SEO workflows beyond content generation. Aleyda says: “Start leveraging AI for the day-to-day SEO tasks within your workflow in a smart way – in a way where you take care of the quality, but you use it to accelerate the tasks that you need to do.” What SEO w…

1
Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy 17:21

5M ago17:21

17:21

SEO and Data Consultant Lazarina Stoy offers up a new way of thinking about the way that you do your job, that is designed to give you more time and freedom to focus on what matters most now. Lazarina says: “Incorporate programmatic approaches. I’m specifically referring to rule-based automation for SEO best practices and AI-driven automation for p…

1
Think better, rush less - with Katie McDonald 18:27

5M ago18:27

18:27

David and Katie discuss the importance of thinking better, and rushing less. Talking points include: - We can use AI to get stuff done faster - For everything? - What should we use AI for? - We shouldn't rush the thinking part - What thinking part? - AI can't do that; it doesn't know your audience, not truly. - AI can’t do thinking? - Understand yo…

1
Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez 16:17

5M ago16:17

16:17

Carmen Dominguez shares with David Bain that in 2024 you should look after your CTR as the most precious KPI for your organic strategy. Talking points include: Why is your CTR so important? Why is click through rate a KPI? How do you keep track of your CTR - what software do you use? How do you identify the terms that you need to optimise for? How …

1
If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin 16:38

5M ago16:38

16:38

David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking. Talking points include: How much work is overworking? What if overworking is your company culture? What if you’re your own boss? Is it not OK to overwork at the start of your career? If you’re an SEO manager, how do you ensure that you don’t overwo…

1
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya 15:52

5M ago15:52

15:52

David and Irina discuss the importance of learning analytics To better understand user behaviour. Talking points include: What aspects of analytics do SEOs have to master? What do we need to know about GA4? — GA4 offers a lot of options on how we can analyse content consumption and user funnels. How do you analyse content consumptions and how do we…

1
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms 15:48

6M ago15:48

15:48

David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs. Talking points include: What are the metrics that matter? What are the metrics that don’t matter? Is focusing on ROI and focusing on the metrics that matter the same thing? How do you know what you should be measuring?…

1
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane 13:44

6M ago13:44

13:44

David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4. Talking points include: What does GA4 mean for SEOs? What specifically are the needs of SEOs in terms of data? Is it too late to change now? How to use GA4 to lead your SEO strategy How to use GA4 to lead your hollistic strategy How…

1
Target low volume, high ROI keywords - with Araminta Robertson 15:58

6M ago15:58

15:58

Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024. Key discussion points include: Why focus on keywords that have under 50 searches per month? What’s your perspective on targeting zero-volume keywords? How do you know if keywords are likely to be high ROI? How do you go about interviewing yo…

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