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Welcome to the Coaches Business Channel. We discuss; - Coaching and sales and marketing know-how - Tips on launching. changing niche, target market & careers - Discussing low to high-end packages - Pricing and online strategies for success - A resource of strategies and interviews that inform all coaching businesses Brought to you by Kate Martin, 24 years in the health coaching business; www.katemartinmentor.com
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Using Social media to grow your business can be overwhelming and confusing and take far too much time. (Often for very little result). Here’s how to make a few pieces of content and turn them into multiple other pieces without having to think too deeply about each platform. Got questions? Reach Kate on Kate@katemartinmentor.com…
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Here’s how to see where you may be wasting some time in business, (if one of your short term aims is to generate income). It is possible to work with people you love and at the same time generate enough cashflow to also work with those you donate time too without expecting an exchange of money. Too often small business spend time targeting the nich…
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Mark is one of the greatest Strength and Conditioning and also Rehabilitation coaches, of the current times in the fitness industry. He’s also the creator of FMA Strength Institute & has been teaching coaches for decades, how to apply complex principles and knowledge to get results with the human body in one of the most unique ways I’ve personally …
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Attention is the difference. When you have peoples attention you can help them. I accidentally discovered the marketing power behind delivering free seminars to grow my PT, health coaching & corporate health business regularly, over 20+ years. I used it to grow quickly across multiple cities and relocations. In this podcast I explain exactly how to…
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My story of lots of moves and re-starting again. For all the coaches and personal trainers out there who want to know how to grow their business fast, without needing to DM anyone. Here are a few ways (in this video). See the website for more info like this, short courses and gifts; www.katemartinmentor.comFollow Kate on Insta here; https://www.ins…
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I want to set the record straight with some expectations & say this tongue in cheek, as it depends upon your service. The reality is websites rarely get clients at the pace we expect them to. So here’s a little of what to do instead when you first launch your business. For the article I mention on what to spend your time on, go here; https://www.ka…
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Marketing doesn’t need to be complex but it does need to be consistent. It also does need to be done individually, with your own approach. So here are some ideas, based on how I got started versus how the industry has turned it into an industry ;) Plus how you can ignore most of that noise, focus on building relationships and the basics to get it ‘…
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Michelle has inspired me from day 1 of me seeing her account on Instagram. Her videos are an entertaining and no-holds-barred honest account of what her business is going through. Considering she started this during the lockdowns in Melbourne and to fill a need she personally found her journey is an interesting one. I couldn't help but interview he…
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Are the medical mandates for the fitness industry in Australia stressing you out right now? I get it, change can be hard. Here are some ideas on how to not only lead and keep your people in this time, but to also be able to see more opportunities than you may be seeing right now. Regardless of your beliefs around what you mandate, or don’t lets do …
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A quick podcast on staff & contractors and training them to keep them. This was something I made for an old client I’m still in touch with, who went from thinking she might quit this health, (Personal trainer and massage therapist) gig...To a few years later, wayyy after she’s finished working me, it now being 2020/2021, she now has 8 staff in her …
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Discussing all things 'being driven', 'losing everything' & 'changing' right now, from 2020 and beyond. In this interview with fellow health coach Alex Gil from Vitalé Studio - Movement, Nutrition & Lifestyle. We talk all things about her growth during this time and how she now helps clients; - hope for right now - taking radical responsibility for…
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Here are some of the times I could have given up. No one has success in a straight line, no one. This audio was made because I had a conversation with a client who said me telling her this made her feel much better about her own past. She’d been telling me why it would be hard for her to put herself out there on social media (a very common story). …
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There are several small tweaks that once made, make the world of difference to your business turnover and retention. Here I discuss several small tweaks that ‘non-system’ coaches/personal trainers/gym owners, can implement to make a huge difference to the bottom line and buying time back.At the time of recording this there are two ways to work with…
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I used a lady for some spiritual guidance a few years ago, when I couldn’t pull the trigger to move cities at my usual fast pace.I assumed there was something wrong with me, not only was moving slow out of character but so was speaking to a 'mystic'.. anyway I needed help to decide.Turns out it was just meant to be, as it always is and I had a grea…
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Part 2 of scaling your online course. All things going from face to face to online NOW. From ethical easy marketing using interviews. Something I teach my VIP's.From launching online and going from 1:1 to groups in your online programs.Plus I share the methods I use within my mastermind, which my own clients replicate as it's unlike anything that's…
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Scaling your services online as a coach. Going from 1:1 to 1:Many part 1 of 2, most coaches I speak to are afraid of losing quality and rightly so, as most courses that are out there DO LOSE quality when they teach a curriculum, step by step to a group on a large group call. Have you ever been a part of one of these courses? I have. Multiple times.…
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Interview with Victoria Gibson Online Marketing and Business Guru and one of my mentors! Just a few conversations with her years ago helped me to grow my online business to where it is today. Being taught by Victoria meant I scaled rapidly from 1:1 business coaching my clients to online group coaching, surprisingly meaning better results for client…
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From today’s coaching session on sales in her studio, with a client of mine. I’ll share with you the gaps we found in her fitness studio to make more income. For example what happens before and after the trial people come in on?What do the staff need to say? Should the coaches sell in the session?Do you let people know there is limited space in the…
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Scared of being too SPAMMY???Worried people will think badly of you if you constantly offer your services?I get it, there’s lots of trash online.. but if you think about yourself, it’s pretty easy to tell the crap from the real especially when you can feel it if it’s icky.. wouldn’t you agree? Here’s my take on it and also some simple things you ca…
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Ever thought of doing seminars or workshops to grow business? (I have used this method for decades, which grew businesses - accidentally).The purpose was simply to teach people / see more than one person at a time, as a side effect it was amazing to help grow my health coaching business. From corporate health gigs, to building personal training qui…
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If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead. You see the secret is that the human subconscious already associates you with having the answers IF you show you can; - understand their issues or - empathise deeply …
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Growing your business in just minutes per week. Discussing how coaches can best use the short amount of minutes they have between clients or life tasks to grow business. Plus how waiting for anything.. such as the right time, enough space, a calm part of life, is just a decision to delay the inevitable and whatever it is you want. And that’s ok it’…
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Here’s how to get your business online successfully, without needing to know anything about software, websites, sales pages or any tech.(This episode started as an audio note to myself while I was cooking, so if you hear pots banging, well it’s pots banging… 😝 & it was too good not to share!)All of your marketing and sales can & gets done quicker a…
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Instead of a business plan here is my advice for coaches service providers coaches and personal trainers. Plus a story of when I bought a massage clinic at age 23. Also discussed is how coaches can find their crowd instead of wasting their time doing a S.W.O.T. analysis. Which often leads to paralysis by analysis, you may have even experienced this…
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Today I’m as inspired as fuk by Women who break out of corporate! Did you change careers to be a coach? How much do you just love life now?! How good is it to watch your clients and friends start to do this, if it feels good for them? My website for resources is www.katemartinmentor.com. Or reach out to me and ask a question at; kate@katemartinment…
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Growing your coaching business should feel easy. In fact, everything about your business can feel easier when done from your zone of GENIUS. Let me explain. When using your zone of genius it makes attracting clients (aka marketing) and delivering services, feel amazing & effortless! The side effect is that your desired income becomes much easier to…
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Interview with Peter Strange. After an online treatment with Peter myself and a miraculous recovery from something that's bothered me for years, I had to show him to you guys. His extensive studies, personal injuries and clinical experience have led him to develop The RESET Method (Realigning Emotions and Structure for Energetic Transformation) whi…
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Increasing joint ROM, is the same as your business expansion. I know you think and believe it’s much harder than that, but the truth is it’s not. I understand it’s frustrating that you are talented at coaching people, but the business side is frustrating. I also know from years of ‘letting shit go’, that it’s not that hard to overcome. Let me expla…
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In this interview with Jonathan Goodman the creator of the Personal Trainer Development Center, we discussed everything from the ethics of being a good coach, to how to spot a fake online coach from decision fatigue and why he wears only one style of Tshirt to how Jonathan built his multiple companies and businesses through his networks and focusin…
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Launching your expertise as a coach or consultant or building and launching your first course can be daunting. Getting results can be shortcut by knowing how to do the following. In this short podcast, I cover how to ‘more than prove to yourself’ that you can do it (which is always the issue when creating and executing anything - otherwise known as…
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Going online with your services has tempted many coaches to drop their prices. Especially because of the pandemic. Here I discuss all the ways & ‘how’s’ behind deciding your pricing & understanding your true value to your clients lives. If you are good at what you do, there are many reasons why ‘NOT’ to drop your prices if you are an experienced co…
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Too often we give into our fears. I mean our reasons why it won’t work. That list is different for everyone. We know there’s greatness within us and we desire things, but if we are honest ,it’s usually no where near what could actually be possible for us if we ask. Why? Because we don’t know ‘how’ to do it or how to gets it done (but that’s another…
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Good marketing means the sale is made easier. Let’s discuss the reasons why you have to be prepared to work with multiple versions of marketing but the most important thing to ‘use’ is your own skill set and personality when trying to grow your business. Rather than using someone else’s “templated plan”, as this doesn’t work as it feels unnatural, …
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There are two key things to focus on to enable a coach or personal trainer to create an extremely profitable and fun business. It’s got nothing to do with fixing your weaknesses, or following anyone else’s templated plan! Instead, it’s got to do with tuning into your genius and executing it all with your strengths (the parts of your personality tha…
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Discussing some of the core principles that help you to become the best personal trainer possible. Ways to do it as fast and as ethically as possible. What to focus on, why your skill set is much more important than marketing (in your first few years & obviously just in my opinion). For more info like this, and for more resources for experienced co…
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This recording is continued on the Facebook business page. Video link here > https://www.facebook.com/Katemartinmentor/videos/251525079428874/ (this audio cut out at the 26 min mark, so there's still it's of valuable content in it). I wasn’t going to share my perspectives on all the ‘mess’ that is business, life and 'how to go back with a bang' atm…
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I feel fear too. And more often than you might expect. Especially when the pandemic hit, I worried that if my clients lost their businesses, how will they pay me? My business will disappear too, clients won’t be able to pay me. Here's the story about the doubt that I felt and what happened in the moments and weeks that followed, which resulted in t…
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It’s a simple choice but if we simply don’t choose it there’s no other options for us. So many cannot pivot to online. We are the lucky ones. So now how do you stand out against the noise? Come STAND OUT and sell your services easily an with NO tech no know how in this 4 week course, starting now! We start now with the bonuses + officially in May;h…
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