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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Rita Cosby Show: Hour 2 | 01-10-25
Manage episode 460599533 series 3428163
Inhoud geleverd door 77 WABC. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door 77 WABC of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Rita talks about President Elect Trump's sentencing, the Democrats agenda, and more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
400 afleveringen
Manage episode 460599533 series 3428163
Inhoud geleverd door 77 WABC. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door 77 WABC of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Rita talks about President Elect Trump's sentencing, the Democrats agenda, and more.
Learn more about your ad choices. Visit megaphone.fm/adchoices
400 afleveringen
All episodes
×In the second hour of The Rita Cosby Show, Rita talks about Trump shutting down congestion pricing in New York and pulling funds going to migrants. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about news that Trump will sign an executive order designed to terminate any federal funding to illegal migrants. She also talks about Eric Adams trying to defend himself against calls for his resignation. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Rita is joined by Councilman Bob Holden to discuss the dangers of Gov. Kathy Hochul removing Eric Adams from office. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about democrats continuing to scream about DOGE and illegal immigrants. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about Eric Adams being in trouble. She talk with Councilman Bob Holden, a conservative democrat from Queens, on the dangers of Adams being forced out. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rita is joined by Lieutenant Colonel (US Army, Ret.) Darin Gaub, a retired military pilot, to discuss the plane crash at Toronto Pearson International Airport. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about AOC and other democrats telling illegal migrants how to escape ICE. She also talks about the plane crash in Toronto with Lieutenant Colonel (US Army, Ret.) Darin Gaub, a former military pilot. Learn more about your ad choices. Visit megaphone.fm/adchoices…
On The Rita Cosby Show, Rita talks about Gov. Kathy Hochul releasing a statement on the resignation of some of Mayor Adams' top deputies and evaluating the state of leadership in New York. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen in as Rita Cosby talks about the biggest news of the day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen in as Rita Cosby talks about the biggest news of the day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rita is joined by Ed Cox, the Chairman of the New York Republican Party. They discuss NYC Mayor Eric Adams' exclusive interview where he discusses the migrant situation and his political future. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about how illegal migrants are hurting many of our systems, like education, as democrats continue to not budge. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about NYC Eric Adams' exclusive interview. She breaks it down with NY GOP Chair Ed Cox. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita continues talking about immigration policy as more money is spent on illegal migrants and Americans are put second. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about U.S. Attorney General Pam Bondi going after New York State over its immigration policies. She also discusses the latest in Israel as Trump threatens hell if the hostages aren't released by Saturday. Learn more about your ad choices. Visit megaphone.fm/adchoices…
On The Rita Cosby Show, Rita talks about Marc Fogel, the American teacher that was imprisoned in Russia, coming home thanks to Trump. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about border czar Tom Homan looking to work with NYC Mayor Eric Adams on illegal migrant deportation. She also discusses democrats going after Elon Musk as his plan to save the country billions upsets many on the left. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Rita talks with former NY Governor David Paterson on Eric Adams being cleared of charges and what that may do to his campaign in the next mayor primary. Learn more about your ad choices. Visit megaphone.fm/adchoices
Rita talks with Red Apple Audio Networks Owner John Catsimatidis about Eric Adams as John delivered the news, sent by Rita, to Adams that the charges against him were going to be dropped. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Rita Cosby Show
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Rita talks with former federal prosecutor Doug Burns on the news that NYC Mayor Eric Adams may have charges dropped against him. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita continues discussing the big news that the Justice Department is asking prosecutors to drop federal corruption charges. She is joined by former NY Governor David Paterson to break this news down. Learn more about your ad choices. Visit megaphone.fm/adchoices…
On The Rita Cosby Show, Rita talks about the breaking news of the Justice Department ordering charges against NYC Mayor Eric Adams to be dismissed. She is joined by Red Apple Audio Networks Owner John Catsimatidis, who got the news from Rita and told Mayor Adams who he was with. She also broke down the news with former federal prosecutor Doug Burns. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Listen in as Rita Cosby talks about the biggest news of the day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Listen in as Rita Cosby talks about the biggest news of the day. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about a potential leak in ICE information leading to gangs fleeing cities. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about democrats going crazy over Elon Musk saving the country tons of money and making recommendations to balance the budget. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita continues discussing democratic leaders threatening and screaming at the Trump administration. Learn more about your ad choices. Visit megaphone.fm/adchoices
On The Rita Cosby Show, Rita talks about Trump's plans for the Middle East as well as democrats yelling in the streets about executive orders and directives out of this administration. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Rita Cosby Show
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Rita talks with Craig Eaton about the New Jersey Republican gubernatorial primary election as Craig talks about the performances of some of the candidates in the debate. Learn more about your ad choices. Visit megaphone.fm/adchoices
In the second hour of The Rita Cosby Show, Rita talks about the New Jersey gubernatorial election debate with Craig Eaton. She also discusses how Trump has made Mexico step up its border security. Learn more about your ad choices. Visit megaphone.fm/adchoices
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