3. 5 Proven Strategies For Building A High-Converting Landing Page Marketing For ECommerce Mompreneurs: Tips For Data-driven Marketing Strategies podcast

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

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Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies «
3. 5 Proven Strategies for Building a High-Converting Landing Page

ongeveer een jaar geleden 18:05

MP3•Thuis aflevering

Whether you’re just starting with landing pages or looking to refine them, this episode is packed with practical advice to help you create pages that truly convert. Join Jessica as she shares proven tips to boost your eCommerce sales, optimize ad spend, and enhance customer engagement.
In this episode, we’re diving into one of the most powerful tools for increasing conversions and maximizing the return on your ad spend: landing pages. Jessica Howard, CEO of 2PM Marketing and expert in data-driven marketing, breaks down why a well-designed landing page can mean the difference between a visitor and a customer, with conversion rates often above 5% compared to the average 2-3%. Whether you’re new to landing pages or looking to optimize, this episode covers actionable strategies to create pages that convert.
If you're wondering:

How to build an effective landing page?
What the difference between a product page and a landing page is?
How to write landing page copy that converts?
How to get the most out of your advertising spend?

Then start listening now!

Resource Links:

Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

20 afleveringen

#Business #Marketing #Entrepreneur #Podcasting Education #Jessica Howard: Marketing Strategy Coach #Ecommerce #ECommerce Mompreneurs #Ecommerce Marketing #Entrepreneur Tips #Ecommerce Marketing Tips #Digital Marketing #Email Marketing #Email Marketing Tips #Brand Revenue #Increasing Brand Visibility #Increase Sales

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

3. 5 Proven Strategies for Building a High-Converting Landing Page

Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

published ongeveer een jaar geleden

MP3•Thuis aflevering

How to build an effective landing page?
What the difference between a product page and a landing page is?
How to write landing page copy that converts?
How to get the most out of your advertising spend?

Then start listening now!

Resource Links:

Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW!
Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com

Follow on Instagram:
@2pmmarketing
Learn more at:
www.2pmmarketing.com

20 afleveringen

All episodes

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19. Stop Losing Sales! How to Reduce Cart Abandonment and Boost Conversions for Your eCommerce Store 16:52

9 hours geleden16:52

16:52

If you're an eCommerce brand owner and want to boost your conversions and bring you more sales, then you need to reduce your abandon carts! In this episode, Jessica breaks down 8 actionable strategies for reducing your cart abandonment so you can start seeing more conversions, more sales and even increase your average order value. After listening to this episode, you will have the answers to: How to lower your cart abandonment How will reducing your abandoned carts increase your sales Why it's important to reduce your abandoned carts How to improve the customer experience Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Listen to Episode 12 for How to Use Upselling to Increase Each Order Volume by Over 15% Listen to Episode 15 for How to Use Email Marketing to Drive Sales. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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18. Which Email Platform is the Best for eCommerce Stores 20:47

7 dagen geleden20:47

20:47

Are you an online store owner struggling to get sales? Do you have an email list? Are you unsure which email platform is the best for your eCommerce store? Then you need to listen to this episode of Marketing for eCommerce Mompreneurs. In this episode, Jessica breaks down which email platform is the best for an online store to bring you sales while you sleep thanks to automation tools, segmented lists for targeted messaging and testing abilities to find what's working for you. After listening to this episode, you'll know: Which email platform is right for my Shopify store How to set up automated emails Why segmenting my list will bring me more sales Which email flows will bring in the most revenue Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Listen to Episode 15 for How to Use Email Marketing to Drive Sales. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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17. How to Increase eCommerce Sales with Organic Traffic 22:55

14 dagen geleden22:55

22:55

Do you want more sales for your online store without paying for ads or spending hours posting on social media? What your eCommerce site needs is more organic traffic through seo engine optimization - more customers searching for your business and visiting your store directly. If you're not sure where to start when it comes to search engine optimization, then this is the episode for you. Jessica dives into keywords, where to put them, how to incorporate SEO into your social media and more! Listen to this episode if you've ever found yourself asking: How do I get more people to find my store on search engines? Should I add a blog to my website? How do I repurpose my content to get a higher ranking? How do I find the right keywords for my store? What strategies do I need to rank highly on search engines? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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16. How to Save 60 Hours Per Week on Your eCommerce Marketing 26:33

21 dagen geleden26:33

26:33

Are you a mom and online store owner looking to save time on your marketing? Imagine what you could do with an extra 60 hours a month! In this episode of the Marketing for eCommerce Mompreneurs podcast, Jessica shares 5 strategies to start implementing that will save you time on your eCommerce store's marketing. Listen to this episode if you've ever found yourself, Overwhelmed with marketing tasks Frustrated that your marketing seems to fall flat Wishing you could spend more time on your business instead of in your business Looking to work more efficiently Craving more time with family Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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15. How to Use Email Marketing to Drive Sales 20:20

28 dagen geleden20:20

20:20

Are you an eCommerce owner looking to earn more revenue through email marketing? Are you not sure where to start and what will give you the most return on investment and energy? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs podcast where Jessica shares 7 email marketing tactics that will drive more sales. If you're ready to learn how email marketing can transform your online business, how you can automat sales and generate an email list that doesn't depend on social media followers, then you should definitely listen to this episode. Listen to this episode if you've ever asked yourself: How can I use email marketing to drive more online sales? What's the best way to get someone to open my emails? How can I automate sales through email marketing? What's the best kind of emails to send to build customer loyalty? How often should I be emailing my list? Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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14. Start Your eCommerce Business Quickly & Easily on THIS Platform 23:27

5 weeks geleden23:27

23:27

Are you a mom who has been dreaming of starting an online store forever but aren't sure where to start? Then you need to listen to this episode of the Marketing for eCommerce Mompreneurs Podcast. In this episode, Jessica Howard dives into which eCommerce platform is perfect for moms because it is so easy to use, strong support tools and endless apps for a seamless eCommerce business. If you're ready to make your dream a reality and hear actionable tips to start building your eCommerce business, then today's episode is for you. Listen to this episode if you've ever wondered: How do I start an online store? What platform is best for eCommerce? How to start an online boutique if I'm not too tech-savvy? What is the top platform for an online store? Which eCommerce platform has the most apps? How do I make my first sale for my online store? Resource Links: Before you start your online store, you need to download the FREE marketing data tracker. When you start tracking your data from the beginning, you will start to notice trends, strategize for stronger marketing and build customer loyalty. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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13. 5 Secrets to Do NOW to Build a Successful eCommerce Store 19:11

6 weeks geleden19:11

19:11

Are you an eCommerce mompreneur who is experiencing a slow sales month and you're not sure how you should be spending your time? It's industry standard for the "J" months (January, June & July) to be slow business months. You will walk away from this episode with 5 behind the scenes or backend tasks you should complete during a slower sales month to build long-term eCommerce success. In this episode of Marketing for eCommerce Mompreneurs, Jessica Howard gives you 5 specific tasks to complete that will have a major impact on your online store's functionality, improve your finances, build customer loyalty and streamline your content. Jessica highlights what tools you can use, why these tasks will ultimately drive revenue and updates you can make to your website. If you're ready to utilize your time wisely, optimize your marketing, and build long-term success for your business, then today's episode is for you. Be sure to listen to this episode if you've ever asked yourself: What should I be doing during my "downtime" as an eCommerce owner? What can I do to drive more revenue? How can I optimize my website for mobile? How do I build strong customer relationships? How to improve my email marketing strategy? Is my website loading fast enough? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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12. How to Use Upselling to Increase Each Order Volume by Over 15% 24:05

7 weeks geleden24:05

24:05

Are you ready to boost your online store's average order value over 15% through easy set it and forget it strategies? This episode will share how implementing upsell and cross-sell strategies onto your eCommerce store will boost your sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what an upsell and a cross-sell are, how to implement a upsell strategy, and why it's important for your business. Jessica highlights what tools and apps will work best for your store, the psychology behind why upsells work and 3 actionable tips to start implementing immediately. If you’re ready to optimize each order, increase your average order value, get your customers to purchase more from you, and, ultimately, increase your store's sales then you need to listen to this episode. After listening to this episode you will have answers to the following questions: How can I increase your store average order value? What can I do to get customers to buy more per order? What are the best strategies to identify complementary products for cross-selling in my online store? What tools or apps are most effective for automating upsell and cross-sell offers in an eCommerce store? What are some examples of upsell or cross-sell techniques? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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11. Why Every eCommerce Business Needs Marketing Funnels 20:04

8 weeks geleden20:04

20:04

Are you interested in growing your ecommerce business through strategic marketing strategies and stop wasting time throwing random ideas out there? This episode will help you create data-driven marketing funnels to increase your ecommerce sales. In this episode of Marketing for eCommerce Momrepeneurs, Jessica Howard shares what a marketing funnel is and why it is essential for every eCommerce business. Jessica highlights how a data-driven marketing funnel boosts sales, retains customers and drives growth. She also walks through the 4 steps needed to implement a marketing funnel. If you’re ready to bring more eyes to your business and, ultimately, more sales, this episode will show you how to do that strategically and intentionally. Listen to this episode to answer the following questions: What is a marketing funnel, and why does my eCommerce business need one? How can a marketing funnel increase sales for my eCommerce store? What are the benefits of using a marketing funnel in eCommerce? How does a marketing funnel help eCommerce businesses grow? How do marketing funnels drive customer conversions in eCommerce? What are the key stages of a marketing funnel for eCommerce? What tools do I need to set up a marketing funnel for eCommerce? How can a marketing funnel simplify eCommerce customer journeys? Why is a marketing funnel important for scaling an online store? Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Listen to Episode 8 for 7 tips for writing product descriptions that sell. Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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10. How to Plan Your 2025 eCommerce Marketing Strategy 24:43

9 weeks geleden24:43

24:43

Are you ready to level up your business and build a marketing strategy rooted in marketing data? Then you need to download this FREE eCommece Marketing Analytics Playbook where you can easily track your marketing data, start to see trends and strategize for a successful year. After listening to this episode you'll feel: excited to reach your business goals prepared to create a data-driven marketing strategy confident in your ability to grow your business & motherhood Resources: Download your copy of the eCommerce Marketing Analytics Playbook here . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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9. 7 Marketing Metrics Every eCommerce Business Needs to Analyze 23:47

10 weeks geleden23:47

23:47

Are you tired of spinning your wheels on your marketing efforts? Feeling like you spent way too much on advertising and didn't get enough return? Wondering how your customers are finding your online business? Ready to propel your business forward with more revenue, more brand visibility and more loyal customers? Then you need to start tracking your marketing data. It's easy to do thanks to the eCommerce Marketing Analytics Playbook, a template where you can easily enter your marketing data, start to see trends and then strategize and optimize your business. To download your copy of the Analytics Playbook, click HERE. In this episode, Jessica highlights the 7 data points that every eCommerce business must review at the end of the year in order to strategize the next year! You need to hear this episode if you're ready to go into the new year with a clear understanding of your marketing efforts, see what's working and what's not and how your data shows you a clear marketing path. And it all starts by looking at the past year! Resources: 1. Download your copy of the eCommerce Marketing Analytics Playbook here . 2. Find Whitney, podcast and business coach, on Instagram @theboldmamaco . Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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8. Want to Sell More of Your eCommerce Products? Here’s How to Write Effective Product Descriptions 18:19

11 weeks geleden18:19

18:19

According to a study, about 87% of online customers consider product descriptions essential when making a product purchase - meaning customers like to read product descriptions before they buy! If your product descriptions are lacking or you don't have them at all or you're stuck on where to start, then this episode is for you. In this episode, you will learn a 7 step-by-step guide to writing product descriptions that work. You'll walk away from this episode with actionable tips that will convert you sales. Resources: Episode 7: How to Use Social Proof to Instantly Boost Sales Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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7. What is Social Proof and Why Every eCommerce Store Needs It 18:17

12 weeks geleden18:17

18:17

Did you know that 93% of consumers read online reviews before making a purchase? Social proof isn’t just a nice-to-have—it’s essential for building trust and driving sales in your eCommerce business. In today's episode, Jessica breaks down how to leverage types of social proof that boost sales instantly. You’ll also learn the best ways to collect, showcase, and time your social proof for maximum impact. If you're ready to: Build trust Validate your brand Reduce purchase hesitation then it's start to start utilizing social proof on your product and landing pages. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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6. 7 Must-Try Content Strategies for eCommerce Success in 2025 21:17

13 weeks geleden21:17

21:17

Are you an ecommerce owner struggling to come up with content ideas? If you get easily burnt out or stressed or the idea of coming up with another social post is daunting, then today’s episode is for you. Jessica highlights the seven cutting-edge content strategies your eCommerce business needs that are perfect for boosting engagement and sales in 2025. You’ll hear what types of content are expected to grow next year, where it’s most valuable to spend your time & more. You'll walk away knowing: What types of content are worth your time & energy Which types of content provide you the best return What tools will help make creating content easier If you're ready to go into your 2025 content with strategy and the knowledge of knowing you will gaini more customers, then start listening now! Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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5. 5 Strategies to Building Customer Loyalty: The Power of Repeat Buyers 22:05

14 weeks geleden22:05

22:05

Did you know acquiring a new customer costs 5x more than retaining an existing one & that repeat customers spend 30 - 67% MORE per order than new customers? In this episode, Jessica dives into why it is so important to have a strategy to build repeat customers. In this episode, you'll learn 5 strategies to transform one-time customers into loyal, repeat buyers. So if you find yourself asking: How do I get customers to come back? How can I utilize email marketing to build repeat customers? What's the best way to build brand loyalty? How to increase customer satisfaction? then this episode is for you! You'll walk away knowing everything you need to do know about building customer loyalty. Resource Links: Track all of your important marketing metrics, including metrics from your marketing funnels, and start to see trends so you can optimize your marketing. Download your FREE Marketing Analytics Playbook NOW! Want to connect with Jessica? Send her a DM on Instagram or send her an email at jessica@2pmmarketing.com Follow on Instagram: @2pmmarketing Learn more at: www.2pmmarketing.com…

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