009 - Collateral Benefit

Making It In Asheville

Asheville Daily | Episode 7: Strategic Choices for Asheville Business Owners Post-Hurricane

In today’s Halloween episode of the Asheville Daily, host Tony Bertaccio explores two decision-making frameworks to help local business owners navigate choices in the aftermath of Hurricane Helene. Tony shares practical tools to weigh options, from financial moves to new business strategies.

Key topics covered:

• Expected Value: Tony explains how business owners can apply this mathematical approach to estimate the potential success of different strategic options by calculating the expected outcomes and likelihood of success.
• Collateral Benefit: Introducing a new concept, Tony discusses the idea of “collateral benefit”—how certain actions, especially those done in public or collaborative ways, can create ripple effects and unexpected advantages for both your brand and the community.
• Getting into Action: Emphasizing the importance of momentum, Tony encourages listeners to use these tools as a guide to take meaningful steps forward and invites feedback from the Asheville community on what support they need.

For full show notes and more resources, visit: https://makingitinasheville.com/daily.

Links:

• Reach out to Tony with questions and ideas at [e-mail]