Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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Adam Loveridge JOB CALLS EP. 4: Sustainable Cash Flow for Home Services and Beat Seasonal Slumps with Smart Marketing
Manage episode 445145025 series 3599152
Inhoud geleverd door Adam Loveridge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Adam Loveridge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.
Timestamps:
0:00 - Intro and Overview
3:03 - Importance of Planning Ahead
6:03 - Customer Database Strategies
10:14 - Google Business Profile Tips
13:43 - Seasonal Offers for Plumbers
15:57 - Remodeling Project Ideas
18:13 - Closing and Newsletter Signup
12 afleveringen
DelenManage episode 445145025 series 3599152
Inhoud geleverd door Adam Loveridge. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Adam Loveridge of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.
Timestamps:
0:00 - Intro and Overview
3:03 - Importance of Planning Ahead
6:03 - Customer Database Strategies
10:14 - Google Business Profile Tips
13:43 - Seasonal Offers for Plumbers
15:57 - Remodeling Project Ideas
18:13 - Closing and Newsletter Signup
12 afleveringen
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1 Adam Loveridge JOB CALLS EP. 12: How to Sell Your HVAC or Plumbing Business: Maximizing Value with Remington Curtis 44:01
The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies. Timestamp: 0:00 - Introduction and background 3:01 - What is a business broker? 5:19 - Common landmines in selling 9:50 - Key financial metrics 14:19 - Typical valuation multiples 20:15 - Deal structures and earnouts 29:20 - Timing considerations for selling 35:46 - Process and timeline for selling 41:53 - Resources for business owners…
1 Adam Loveridge JOB CALLS EP. 11: The Power of Digital Presence: How to Convert Ads into Sales 20:07
The episode 11 of the Adam Loveridge: Job Calls Podcast, Adam discusses the importance of creating a comprehensive marketing ecosystem for home services businesses transitioning from commercial to residential work. He emphasizes the need for a strong digital presence, including an optimized website and Google Business Profile, to support advertising efforts. Adam explains how combining tactics like Google Ads, retargeting, and CTV advertising can increase brand awareness and lead generation, ultimately improving SEO performance and driving business growth. Timestamp: 00:00 - Introduction to Marketing Ecosystem 03:41 - Importance of Digital Presence 09:55 - Google Ads vs Local Services Ads 15:25 - Retargeting Strategies 20:59 - CTV Advertising Benefits 25:47 - Brand Traffic and SEO Impact 29:17 - Comprehensive Marketing Strategy Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP. 10: How to Plan for 2025: A 7-Step Process for Home Service Business Growth 42:47
Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners. Timestamp: 0:00 - Introduction and Importance of Planning 3:01 - Financial and Profitability Review 15:55 - Lead Generation and Marketing Review 27:15 - SWOT Analysis for Business 37:41 - Goal Setting for the New Year 40:29 - Team Alignment and Communication 33:54 - Personal Leadership Reflection 40:55 - Documenting and Sharing the Plan Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP. 9: How to Handle Scope Creep and Client Management in Home Services 11:59
The Job Calls Podcast Episode 9, Adam Loveridge discusses the importance of client management and handling scope creep in home services. He shares a personal story about a kitchen remodel project and emphasizes the significance of understanding client pain points, managing expectations, and delivering excellent service. Adam highlights how effectively addressing client concerns can lead to increased referrals, positive reviews, and business growth in the home services industry. Timestamp: 0:00 - Introduction and client referrals 0:42 - Kitchen remodel project story 3:39 - Handling client expectations 6:18 - Understanding client pain points 9:34 - Making client priorities your own 11:33 - Closing remarks and podcast info Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP. 8: Inside the Plumbing Industry: Interview with Court Lundberg of Rare Breed Plumbing 55:31
The Job Calls podcast episode 8, Adam Loveridge talks with Court Lundberg, owner of Rare Breed Plumbing, about marketing strategies and business growth in the plumbing industry. Court shares insights on rebranding his company, leveraging digital marketing tactics like SEO and PPC, and his perspective on private equity acquisitions in home services. The conversation covers practical tips for contractors looking to expand their businesses while maintaining quality service and company culture. Timestamp: 0:00 - Introduction and background 3:15 - Starting Rare Breed Plumbing 6:15 - Unique selling proposition 10:15 - Marketing strategies and growth 15:45 - SEO and digital marketing| 23:45 - Local Service Ads (LSA) 31:15 - Auditing marketing performance 40:15 - Private equity in home services 49:15 - Court's business philosophy 53:15 - Advice for new contractors Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment. Timestamp: 0:00 - Introduction and SEO Evolution 3:05 - Helpful Content Update Explained 6:28 - Entity-Centric SEO Approach 10:23 - Link Building Strategies for 2025 15:35 - Local SEO Importance 20:37 - Future SEO Trends and Adaptation Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting. Timestamp: 00:00 - Introduction and topic overview 03:39 - Signs of a poor marketing agency 07:38 - Key questions to ask agencies 12:13 - Understanding cost per lead 15:43 - Importance of agency guarantees 20:17 - Benefits of niche-focused agencies 24:55 - Industry expertise and staying current 29:32 - Conclusion and call to action Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP.5: How to Sell Your Plumbing Business: Insights from a Successful Acquisition 57:41
The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies. Timestamp: 00:00 - Introduction and Background 05:29 - Challenges in Acquisitions 10:40 - Company Culture and Values 15:38 - Employee Development and Retention 20:11 - Private Equity Experiences 25:05 - Family Business Succession 30:15 - Financial Management Importance 35:29 - Leadership and Vision 40:39 - Advice for Selling a Business 45:54 - Networking and Continuous Learning 50:54 - Final Thoughts and Recap Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP. 4: Sustainable Cash Flow for Home Services and Beat Seasonal Slumps with Smart Marketing 18:22
The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change. Timestamps: 0:00 - Intro and Overview 3:03 - Importance of Planning Ahead 6:03 - Customer Database Strategies 10:14 - Google Business Profile Tips 13:43 - Seasonal Offers for Plumbers 15:57 - Remodeling Project Ideas 18:13 - Closing and Newsletter Signup…
1 Adam Loveridge JOB CALLS EP.3: How Home Service Companies Are Messing Up Their Google Business Profile 36:18
The Job Calls Podcast Episode 3 The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads. Chapter Timestamps: 0:00 - Introduction 3:01 - What is Google Business Profile 6:26 - Service Area Listings vs Physical Address 10:59 - Price Shoppers vs Service Shoppers 15:51 - Optimizing Your GBP Categories 20:41 - Optimizing Services and Products 24:02 - The Importance of Reviews 30:29 - Posting on GBP Regularly 35:45 - Recap and Conclusion Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
The Adam Loveridge: Job Calls Podcast, Adam talks about the importance of alignment in business and personal life. He shares a personal story of letting go of a fractional CMO role that was causing stress and misalignment, and how this decision opened up new opportunities aligned with his goals and strengths. Adam discusses the benefits of pivoting when things aren't working, especially in challenging economic times for home services contractors. He emphasizes the need for businesses to adapt their strategies, such as offering more affordable options like cabinet refacing instead of full replacements, to attract customers in a tighter market. The episode provides valuable insights on business growth tips and home services marketing strategies during economic downturns. 0:00 - Intro And Alignment Theme 3:26 - Personal Story Of Letting Go 7:17 - Pivoting In Business 10:31 - Marketing Strategies For Contractors 15:22 - Adapting To Economic Changes 19:35 - Closing Thoughts And Call To Action Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
1 Adam Loveridge JOB CALLS EP.1: How to Dominate Google as a Contractor and Grow Your Business with SEO 35:28
The Job Calls Podcast, Adam Loveridge talks about the power of search engine optimization (SEO) for contractors and home services businesses. He shares his background in real estate marketing and how he discovered the effectiveness of SEO during the 2008 recession. Adam emphasizes that Google is still king for generating leads, with SEO providing the best return on investment compared to paid ads. He explains how dominating search results can help contractors become the top brand in their market, attract talent, and scale their business confidently. The episode provides insights on digital marketing strategies to grow contracting businesses in today's economic climate. 0:44 - Introduction to podcast and host 5:57 - Adam's background in real estate marketing 10:15 - Why Google is still king for lead generation 15:38 - The power of SEO for contractors 20:35 - How SEO helps with scaling and hiring 25:49 - Building a brand through Google dominance 31:18 - Upcoming episode preview on 2024 Google changes 34:56 - Closing remarks and call to subscribe Visit https://jobcalls.com/ for more IG: https://www.instagram.com/jobcallsdigital/ GMB: https://g.co/kgs/QEovfZr Linkedin: https://www.linkedin.com/in/adamloveridge/…
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