129. [Re-Release] How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut

The Aspiring Solopreneur

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut.

We were fans of hers before our interview and became even bigger fans after our chat.

Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

And she’s really good at it.

She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!

If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.

We invited her on the show to discuss things like:

• Tactics and principles people can use to capture their audience’s attention
• Common mistakes marketers make when trying to incorporate behavioral science into their strategies
• The most surprising or unexpected finding in Nancy’s research
• Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies

Plus so much more, so be sure to tune in!

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