Building Trusted MEDIA brands with Kaustuv Chatterjee (Times of India): 10Xer Club Podcast #4
Manage episode 438980151 series 3597826
Kaustuv Chatterjee is the man behind the overall performance and growth of the most trusted news brand in India, Times of India. In this episode, we discuss how Indian advertising has arrived on the global stage, the key challenges of marketing a brand like TOI, the podcasting scene in India and why young marketers confuse the importance of brand marketing and often run behind performance tactics only.
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