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UXRConf 2021 - Abby Hoy Baylen - The Research-Led Beta is a Mixed Methods Paradise
Manage episode 438528055 series 3397766
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Beta programs in product development are nothing new. Deploying new software or hardware features, and then talking to users about them, has been around for decades.
But, what if instead of product managers and leaders designing beta programs, we instead took it under our purview as researchers. How would we design these programs differently?
Join Abby, Director of Research at Later.com, to learn more about the magic of research-led betas.
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