R.I.C.H: This entrepreneur built a coffee empire from the ground up

Money Matters with Hongbin Jeong and Chua Tian Tian

Have you ever felt like you couldn’t get a perfect cup of coffee outside? That's how entrepreneur Ronnie Choo felt.

He wasn’t impressed by what he saw in Singapore’s coffee scene, which prompted him to start his own coffee brand, Huggs Coffee.

Almost two decades on, Huggs Coffee has expanded into one of Singapore’s largest homegrown specialty coffee brand.

Now, Ronnie has a new venture, Sojourner Coffee – a stylish CBD cafe for specialty brews with a cozy ambiance.

So, what does it take to successfully run a coffee empire?

On R.I.C.H, Hongbin Jeong and Roshan Gidwani speak with Ronnie Choo, CEO of Huggs Coffee and Founder of Sojourner to find out.

Presented by: Hongbin Jeong and Roshan Gidwani

Feature produced and edited by: Nadiah Koh

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