780: Why You Shouldn't Ignore Sleep in Your Dental Practice – The Business of Sleep Explained – Dr. Mark Murphy

The Best Practices Show with Kirk Behrendt

Too many people have sleep apnea — and too many people go undiagnosed and untreated! There is a way to help these patients, and that is to include dental sleep medicine in your practice. To help you do it effectively, Kirk Behrendt brings back Dr. Mark Murphy, executive director of the International Academy of Sleep, with advice for helping sleep-disordered patients while still being profitable. Now is the best time for DSM! To get started today, listen to Episode 780 of The Best Practices Show!

Learn More About Dr. Murphy:

• Register for IAOS Momentum (September 13-14, 2024) with code MARK75: https://iaos.com/vegas-september
• Register for IAOS Blueprint (November 8-9, 2024) with code MARK75: https://iaos.com/events/iaos-blueprint-november
• Register for IAOS Immersion (December 12-14, 2024) with code MARK75: https://iaos.com/events/iaos-blueprint-december

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 780: https://www.youtube.com/@actdental/videos

Main Takeaways:

• Up to 85% of patients with sleep apnea are undiagnosed. Screen every patient!
• Decide how you want to incorporate dental sleep medicine into your practice.
• Once you decide you want to do DSM, make a commitment to doing it!
• Identify your at-risk patients and direct them to get treatment.
• Helping sleep patients will be rewarding and motivational.
• When done right, DSM is extremely lucrative.
• DSM is not as hard as you think.

Snippets:

0:00 Introduction.

2:00 Dr. Murphy’s background.

5:51 The evolution of sleep devices.

8:18 The business of sleep, explained.

13:28 The slow adoption of sleep.

17:05 It’s really not that hard.

21:06 You can't learn to swim without getting wet.

23:53 Screen every patient.

25:45 Dr. Murphy’s passion behind the International Academy of Sleep.

32:31 Final thoughts.

34:46 More about IAOS and upcoming courses.

Dr. Mark Murphy Bio:

With nearly 40 years of experience in the dental and dental laboratory professions — and recently in the dental manufacturing industries — Dr. Murphy has a gestalt perspective of the various functions and relationships. A long-standing role with the Pankey Institute in Key Biscayne has had significant influence on this point of view. After receiving various awards and honors within the dental profession and selling his very successful practice in 1998, he drifted toward a more global industry view and role, serving with Dental Technologies Inc. and as a consultant to several manufacturers and suppliers for dentistry and the laboratory profession.

Currently, Dr. Murphy is the chief learning officer for the International Academy of Sleep. He was the former lead faculty for ProSomnus Sleep Technologies, practiced dental sleep medicine part-time in Rochester Hills, Michigan, and was on the faculty at UDM School of Dentistry and the Pankey Institute.