How to Create a Funnel That Will Attract High-Value Clients with Chris Benetti | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.

00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:18 Chris’ Bio

01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn

07:23 - 10:07 Welcome to the show, Chris!

10:08 - 14:43 Key Elements of a Successful Funnel

14:44 - 16:44 Examples of Effective Offers

16:45 - 20:10 Client Success Story

20:11 - 24:39 Ad Strategies and Retargeting

24:40 - 25:39 Creating Effective Front-End Offers

25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.

26:31 - 29:08 Ad Spend and Campaign Strategies

29:09 - 30:58 Importance of Offer Alignment

30:59 - 33:36 Advice for First-Time Funnel Creators

33:37 - 36:41 Resources for Learning

36:42 - 38:29 Advice for Marketing Students

38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/

39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!

39:27 – 40:15 Join The Marketing Expedition Community today!