Spoiler: SEO Success Is Trial and Error with Holly Homer

The Simple and Smart SEO Show

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com.
Episode Highlights:

• Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.
• Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery emails, and social media content, reducing the time and effort needed for digital marketing.
• SEO Strategies and Opt-in Benefits: Holly explains the critical role of structured content and opt-ins in building and controlling web traffic, enhancing user experience, and improving search engine rankings.
• Editorial Calendar Best Practices: Get practical tips on creating and managing an editorial calendar to ensure your content remains timely, relevant, and engaging.
• Maximizing Email Engagement: Learn Holly's effective strategies for maintaining a highly engaged email list, driving repeat traffic, and maximizing the value of your email subscribers.
• Internal Linking and Content Optimization: Understand the importance of internal linking to improve user navigation and boost SEO performance, along with tips on updating and optimizing old content.

Resources Mentioned:

• PageWheel: Visit PageWheel for a comprehensive tool that streamlines digital product creation.
• KidsActivities.com: Explore Holly’s blog for a plethora of fun and educational activities for kids.

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Hoofdstukken

1. this is all just trial and error. (00:00:00)

2. Introduction to Holly Homer and Her Journey (00:00:52)

3. The Birth of PageWheel (00:01:40)

4. Streamlining Digital Product Creation (00:02:15)

5. Challenges and Solutions in Funnel Building (00:03:16)

6. SEO Strategies and Opt-in Benefits (00:03:45)

7. Building and Utilizing an Editorial Calendar (00:16:13)

8. Maximizing Email Engagement (00:19:06)

9. Strategic Email Planning (00:19:29)

10. Optimizing Old Content (00:19:53)

11. Content Strategy for Seasonal Posts (00:20:31)

12. Using Google and Pinterest for Insights (00:21:48)

13. Internal Linking Strategies (00:23:49)

14. Leveraging PageWheel for Opt-ins (00:28:06)

15. Creating and Managing Digital Products (00:28:49)

16. Evolution and Integration of AI in PageWheel (00:32:07)

17. Simplifying Tech for Small Businesses (00:34:17)

18. The Importance of Keeping It Simple (00:34:57)

19. Customer Feedback and Product Improvement (00:35:27)

20. Final Thoughts and Contact Information (00:36:45)