Breaking Barriers: Richie Serna of Finix on Democratizing Access to Payment Technology

PayPod: The Payments and Fintech Podcast

Episode Topic:

Welcome to an insightful episode of PayPod. We get into the fascinating journey of Richie Serna, the CEO and co-founder of Finix, a payment technology. Richie Serna's story is one of resilience, innovation, and a deep commitment to social impact. Growing up in a rough part of Southern California, Richie witnessed the struggles of youth gang involvement firsthand. This experience fueled his passion for gang prevention and youth development, leading him to work in the LA mayor's office on programs aimed at reducing gang activity through community engagement. Eventually, Richie transitioned into the fintech space, founding Finix payment technology to democratize access to advanced payment solutions. In this episode, Richie shares his insights on the challenges and opportunities in the payment technology sector and how his background has shaped his approach to business and leadership.

Lessons You’ll Learn:

Listeners of this episode will gain valuable lessons from Richie Serna’s unique career path and the innovative strategies he employs at Finix payment technology. One key takeaway is the importance of leveraging personal experiences to drive professional impact. Richie’s work in gang prevention and youth development has profoundly influenced his leadership style and commitment to social responsibility. Additionally, you’ll learn about the intricacies of the payment processing industry and the significant role technology plays in transforming it. Richie discusses the barriers that many companies face when trying to innovate in this space and how Finix payment technology is breaking down these barriers to provide more inclusive and efficient payment solutions.

About Our Guest:

Richie Serna is an inspiring entrepreneur and the driving force behind Finix payment technology. With a background that includes graduating from Harvard and working in the LA mayor’s office on gang prevention, Richie has always been dedicated to making a positive impact. His transition into fintech was fueled by a desire to address systemic issues within the payment processing industry, particularly the lack of accessible and advanced technology for smaller businesses and diverse founders. At Finix, Richie is committed to democratizing access to payment technology, ensuring that businesses of all sizes can benefit from the latest innovations. His leadership is characterized by a deep sense of purpose, a commitment to diversity, and a relentless drive for excellence.

Topics Covered:

This episode covers a wide range of topics that provide deep insights into both Richie Serna’s personal journey and the broader fintech industry. Topics include Richie’s early life and the impact of his upbringing on his career choices, his work in the LA mayor’s office on youth gang prevention programs, and his transition to the fintech sector. The conversation delves into the founding of Finix payment technology and the company's mission to democratize access to payment solutions. Additionally, Richie discusses the technical and regulatory challenges in the payment processing industry, the importance of diverse leadership, and the innovative programs Finix has implemented to support minority founders. This episode is packed with valuable insights for anyone interested in entrepreneurship, social impact, and the future of fintech.