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30 Years of Compassion: Viva! || PLANT CEO #97
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In this episode, we sit down with Juliet Gellatley, Founder of Viva!, as she celebrates 30 years of vegan animal rights activism. Juliet takes us on a journey through her early experiences that sparked her passion, including a pivotal visit to a pig farm as a teenager. We explore her groundbreaking campaigns in the 80s and 90s, which garnered significant media attention and inspired a generation of young vegans. The conversation delves into the power of celebrity influence in promoting veganism, and we discuss Viva's innovative use of VR technology to expose factory farming conditions. Juliet shares insights on their latest campaign, "Would You Swap?", which challenges university students to reconsider their food choices through immersive experiences. We also touch on Viva's popular vegan cookbook and discuss the evolving landscape of veganism across UK universities. This episode offers a fascinating look at the evolution of animal rights activism and the cutting-edge techniques being used to promote compassionate living today.
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