Double Dare, with Marla Sofer

Money Tales

In this episode of Money Tales, our guest is Marla Sofer. Marla had an epic career in financial services and fintech. Along the way she developed an entrepreneurial itch that wouldn’t go away. Realizing she only has one life to live, Marla decided to align her work with her values and leapt into entrepreneurship. A key motivator was her daughter, who, after hearing Marla’s dreams, asked, “When are you going to do it?” Realizing that Marla was modeling more for her daughter than she thought, Marla took this as a double dare that she wanted to go after.

Marla, Founder and CEO of Knomee, is a seasoned financial services and fintech executive, founder of two women’s networks driving change and inclusion in corporations, frequent speaker on topics related to the future of financial services, wealth, and asset management, startup advisor, 2020 Woman of Silicon Valley, 2021 Woman in WealthTech to Watch, and proud mom, and wife. She led partnerships quantified in billions of dollars at J.P. Morgan and BlackRock before leaping into fintech in 2015 to improve customer experiences. Her experiences at Microsoft, Carta, Invesco, Xignite, and Lending Club influenced her decision to create a solution that would improve personal financial wellness and enable financial services companies to better serve their customers and prospects.