49: The Intersection of Luxury Design & Entrepreneurship: Jamie Gasparovic on Pricing, Clients, & Confidence

The Designer Within

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What if you could turn your passion into a thriving career? This week, I sit down with Jamie Gasparovic, the visionary founder and principal designer of Studio Gaspo, to uncover the secrets behind her meteoric rise from a marketing professional to a celebrated interior designer. Jamie takes us through her journey of launching her own firm at just 27, without traditional mentorship, and how sheer determination and self-reliance fueled her success.
Jamie generously shares hard-earned wisdom on valuing your work, setting appropriate pricing, and overcoming the guilt often associated with making money in creative fields. From listing out all deliverables to understanding business expenses, Jamie details practical strategies for setting and communicating prices that reflect the true value of your work. We also discuss client investment expectations, evolving business models, and how to handle the financial transition from salary jobs to self-employment, making this episode a treasure trove of advice for new and seasoned designers alike.
But that's not all; Jamie delves into the softer skills that are crucial for thriving in the design industry. We explore the importance of building confidence, refining your design style, and nurturing essential vendor relationships. Jamie emphasizes the power of education and community, encouraging designers to share their knowledge to elevate the industry collectively. Whether you're just starting out or looking to refine your existing practice, this episode offers actionable insights and inspiration to help you unleash the designer within you.
Find Jamie on Instagram: https://www.instagram.com/studiogaspo
Find Jamie on her website: https://studiogaspo.com/

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Hoofdstukken

1. Unleash the Designer Within Podcast Episode (00:00:00)

2. From Marketing to Design Entrepreneurship (00:03:22)

3. Navigating Design Projects and Client Expectations (00:14:27)

4. Navigating Pricing and Value in Design (00:17:35)

5. Building Confidence and Design Style (00:28:55)

6. Nurturing Vendor Relationships in Design (00:34:09)

7. The Power of Sharing in Design (00:42:17)