271. AMMA — Building a Bullet-Proof Brand

The Game Changing Attorney Podcast with Michael Mogill

In this cutthroat legal market, relying on a single way to get new clients, such as referrals or pay-per-client advertising, won't cut it.

Firms that dominate their market have mastered the art of brand differentiation and community presence.

If you want your practice to become the obvious choice for clients in need, you have to have a robust marketing strategy that consistently puts your law firm’s name in front of your ideal clients.

In Episode 271 of The Game Changing Attorney Podcast, Michael and Jessica Mogill delve into the essence of how you can build a bullet-proof brand.

If you're not actively setting your firm apart, you're not just blending in — you're fading into obscurity.

Tune in to learn how to make your brand unforgettable.

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Show Notes:

02:52 – How to get your question answered on an episode of The Game Changing Attorney Podcast

04:13 – How to create a brand identity that stands out from the competition

07:12 – How to craft a unique value proposition to connect with your ideal clients

10:15 – How to build a client-service-focused brand identity

12:38 – How to create content that showcases your commitment to your clients and community

14:30 – How to build a personal brand and establish yourself as a legal thought leader

17:06 – Why you will never become an authority overnight

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Links & Resources

• The Game Changing Attorney by Michael Mogill
• LinkedIn
• Taylor Swift
• Facebook
• Instagram
• TikTok
• YouTube
• Timothée Chalamet
• Timothée Chalamet’s YouTube Channel (@ModdedController360)
• Joe Fried
• David Craig
• After the Crash Podcast

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Listening to this episode but want to watch it? Check it out on Spotify.

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• #9 Joe Friend – How to Hyper-Specialize and Dominate Your Niche
• #39 Ryan Deiss – Truth over Tactics and Marketing Strategies that Actually Work
• #150 AMMA – The 3 Critical Components to Effective Legal Marketing