#261 Laura McCann from Adora Therapy: Combining Ecommerce with In-Store Wellness Experiences

The Ecom Show

Hey Budai Nation! Welcome back to The E-Comm Show where we dive deep into the thriving world of ecommerce, shedding light on the strategies that lead to business success. Today, we're thrilled to have a truly unique guest, Laura McCann, the founder and CEO of ADORATherapy. Laura's journey merges the worlds of physical retail, ecommerce, and the intriguing realm of aura readings, creating a business model that's as innovative as it is captivating.

For those new around here, a little bit about us:

Budai Media is a Klaviyo Platinum Partner retention marketing agency dedicated to elevating e-commerce brands through the strategic use of email and SMS marketing. Having collaborated with over 200 D2C brands, we've driven more than $80 million in additional sales. Discover how we can ignite your brand's potential at:

https://www.thebudaimedia.com/

In this episode, Laura shares her entrepreneurial journey, from the inception of ADORATherapy in 2015 as a wholesaler of physical products, through its evolution into a multifaceted brand encompassing both physical and online retail, as well as unique in-store experiences like aura readings. With locations in Asheville and the upcoming vibrant area of Wynwood in Miami, ADORATherapy stands at the forefront of a new retail era.

Tune into this episode to learn more about:

✅Pivoting a business from wholesale to ecommerce and physical retail.

✅ADORATherapy’s personalized aura readings and how they help customers enhance their wellness journey.

✅The strategic balance between retail, wholesale, ecommerce, and Amazon in building a resilient business model.

✅The challenges and opportunities in tracking customer engagement across multiple sales channels.

To explore ADORATherapy's products and learn more about their aura readings, visit:

https://adoratherapy.com/

And if you find yourself in Asheville or Miami, be sure to drop by their stores for a truly unique experience.

Thank you for joining us for another enlightening episode. Your engagement fuels our passion, so don't forget to subscribe, share, and help us reach more ecommerce enthusiasts.

Before you go, we've got a special resource for you – the ‘Top 100 High-Converting Emails of Budai Media.’ This guide is a goldmine for anyone looking to boost their ecommerce marketing game. Download your free copy here:

https://www.thebudaimedia.com/top100-emails

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Check out some previous episodes: https://www.thebudaimedia.com/podcast

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