))
#2: GTM AI Podcast: Peter Ostrow from Forrester on Revolutionizing Revenue Enablement with AI - Skills, Tools, and Human Touch
Manage episode 407356009 series 3563480
Inhoud geleverd door Coach K. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Coach K of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Peter and I delve into the impact of AI on revenue enablement and go-to-market organizations. He discusses the need for skills adaptation, the importance of enabling sellers to do their jobs more effectively, and the potential changes in the role of enablement.
…
continue reading
We also talked about the proper deployment and governance of AI tools, the significance of data-driven decision-making, and the enduring need for human skills in building and maintaining relationships. Overall, our conversation highlights the opportunities and challenges presented by AI in the enablement space.
5 Main key points: - Skills adaptation and changes in enablement and sales - Enabling sellers to perform better with the help of AI - Proper deployment and governance of AI tools - Importance of data-driven decision-making in enablement - The enduring need for human skills and relationships in the AI era
Peter's Linkedin: https://www.linkedin.com/in/ostrowpeter
Forrester: https://www.forrester.com/bold
33 afleveringen
Delen
