It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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E338 - Transform Your Agency from a Generalist to a Vertical Market Specialist (Corey Quinn, Corey Quinn, Inc.)
MP3•Thuis aflevering
Manage episode 406571951 series 1940409
Inhoud geleverd door Inbound Back Office. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Inbound Back Office of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
You're probably doing well as a generalist agency.
But what if I told you that you could be doing so much more with a simple shift?
By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.
On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.
In this episode, you'll learn:
You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
But what if I told you that you could be doing so much more with a simple shift?
By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.
On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.
In this episode, you'll learn:
- The benefits of specializing vs being a generalist
- How long it takes to become a deeply specialized agency
- How to identify the best vertical for your agency
- The 5 steps to taking your agency from generalist to vertical market specialist
You can find Corey at https://www.anyonenoteveryone.com and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
406 afleveringen
MP3•Thuis aflevering
Manage episode 406571951 series 1940409
Inhoud geleverd door Inbound Back Office. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Inbound Back Office of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
You're probably doing well as a generalist agency.
But what if I told you that you could be doing so much more with a simple shift?
By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.
On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.
In this episode, you'll learn:
You can find Corey at https://www.anyonenoteveryone.com and on socials:
LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
But what if I told you that you could be doing so much more with a simple shift?
By specializing your agency in a specific vertical market, you reap so many benefits, including more sales with less work.
On this episode, we have Corey Quinn of Corey Quinn, Inc. who breaks down how to turn your agency into a deeply specialized sales machine.
Former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies become vertical-market specialists, leveraging his extensive experience and insights.
In this episode, you'll learn:
- The benefits of specializing vs being a generalist
- How long it takes to become a deeply specialized agency
- How to identify the best vertical for your agency
- The 5 steps to taking your agency from generalist to vertical market specialist
You can find Corey at https://www.anyonenoteveryone.com and on socials:
If you liked this episode, please leave us a review on Apple Podcasts!
406 afleveringen
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