Joe Zappa on Content Marketing and PR Strategies for B2B Tech

PR After Hours

Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector.

Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media, which emphasizes narrative building, editorial planning, and effective content creation.

Moreover, he served as the editor for the martech publication, Street Fight, for a good stretch.

Joe and Alex tackle the challenges B2B tech companies face in content marketing, emphasizing the critical need for differentiation and a clear purpose. They suggest a dual strategy for niche businesses to specialize while expanding their service range, ensuring content that aligns with mainstream offerings.

They also chat about AI's role in marketing, Joe's formula for a top-tier strategy…and so much more. Listen in!

Connect with Joe Zappa and Sharp Pen Media:

SharpPenMedia.com

LinkedIn

Articles Mentioned: Earned Media 1

Earned Media Sample 2 + + +

Our next episode: A Digital Nomad's Journey to Success with Yaron Been.

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