The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a 2024 Makeover

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Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well, that's the art and science of influencer marketing, and in today's episode, we're unpacking it all for you. Our hosts' journey through the transformation of influencer marketing, highlighting its evolution from when celebrities charged for a single tweet to the sophisticated system we have today.
We explore the undeniable growth of influencers in the modern marketing world, backed by stats like a whopping 400% increase in the UK. The part where half of millennials trust influencer recommendations over other ads is the real kicker, isn't it? We're not stopping at the stats, oh no! We dive into the strategies, the role of micro-influencers, and the shift from influencer marketing to influencer relations. Plus, we reveal how you can supercharge your paid social campaigns with influencer brand content.
But wait, there's more to it! We're bringing you an understanding of B2C and B2B influencer marketing, guiding you on how to strategize a successful influencer campaign, and enlightening you about the crucial role of compliance. We're armed with practical tips and case studies that will help you stay out of trouble and maximize your influencer marketing performance. And the cherry on top? We discuss how creativity and integration can lead to the best results in influencer marketing.
Our hacks don't stop there, we also have our last influencer marketing hacks for 2024 webinar tomorrow. Register here to save your spot and check out more of our free events!

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

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Hoofdstukken

1. Influencer Marketing Hacks 2024 (00:00:00)

2. Influencer Marketing (00:04:56)

3. Influencer Marketing Impact on B2C (00:15:04)

4. Influencer Marketing Compliance and Impact (00:26:00)

5. Monitoring and Maximizing Influencer Performance (00:35:07)

6. Influencer Marketing Strategies and Mistakes (00:42:00)