From Listener to Buyer: Driving Customer Conversion with Effective Podcast Advertising

Podcasting Smarter

Do you want to significantly enhance the effectiveness of your podcast advertising strategies for your business?

Are you looking for a solution that will help you achieve maximum impact with your podcast advertising efforts?

On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about what strategies businesses can implement to get podcast advertising results.

We will be sharing proven strategies and techniques to help businesses maximize their podcast advertising potential and achieve unparalleled success in their marketing campaigns.

"By creating an association with a popular podcast, your brand can benefit from the trust and credibility of the host, leading to higher conversions and ultimately, business success." - Norma Jean Belenky

On this episode, you will learn the following:

1. Uncover how mastering podcast listener behaviors can boost your advertising game.

2. Learn the art of repetition, an underrated tool of podcast advertising.

3. Connect the dots between a thriving brand identity and its presence in podcasts.

4. Dive into the success journey of BetterHelp's masterful podcast advertising techniques.

5. Learn the ins-and-outs of using podcast advertising for achieving business milestones.

Resources: Read more about advertising conversions on Podbean's Blog:

https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-repetition-enhances-ad-recall-and-drives-conversions/

Sign up for all of Podbean's Free Live Events here:

Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES

From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts

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Sign up for programmatic advertising now:

https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace

Podbean's In-App Promotion:

https://www.podbean.com/advertise-your-podcast-on-podbean-app

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Other episodes you'll enjoy:

How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy

How to Get Started with Ads on Your Podcast: LIVE REPLAY

What the Heck IS Dynamic Ad Insertion?!

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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