How To Scale From 0 to 200k Visits w/ Gaetano DiNardi

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:07: Welcome, Gaetano DiNardi, Growth Advisor and Fractional VP
• 1:24: The relationship between SEO and Growth Marketing
• 2:05: How search can create demand
• 4:30: Is inbound marketing still relevant?
• 5:26: Determining the pace of content quantity (Aura case study)
• 8:29: How Gaetano convinced executives to invest in content
• 10:43: The ideal freelance team structure
• 15:38: Why promising too much content is problematic
• 17:38: Ranking expectations, how to prioritize content
• 20:52: Aura’s unique content strategy, how to identify winning topics
• 23:34: Topic research — how to uncover business potential
• 29:24: How video makes an impact and how to budget for it
• 39:39: Examples of “Pain Point SEO”
• 45:35: How to think about link building within a startup
• 54:40: Gaetano’s final tips, tactics, and recommendations

Show Links:

• Learn More About Gaetano DiNardi
• Follow Gaetano on LinkedIn
• Listen to Gaetano on SoundCloud
• Follow Ross on Twitter
• Send us an email

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